Marketing Essentials - Thomas Cook & Son Assignment
Added on 2021-02-19
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M4X01916-MARKETINGESSENTIALSStudent Name: Simona Claudia UrsuStudent Number: 181844
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Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3The company is using MIS and its components as the tool for marketing.................................3The effectiveness of the company's use of MIS, information gathering and communication....4Effective use of MIS for marketing, information gathering and communication.......................6CONCLUSION................................................................................................................................7
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INTRODUCTIONMarketing essentials comprises use of applications, marketing mix andimplementation of strategic development plan in order to achieve organisational goals andobjectives whereas Marketing information system refers to gathering, storing, analysing anddistribution of marketing information to the mangers according to the informational needs of anorganization. The project report is based on Thomas Cook group. It is the British Global travelcompany. The firm is founded in the year 1841. Its headquarters is situated in London, Englandin United Kingdom. It provides assistance to the tourist and work as Travel agencies. The reportwill outline the use of MIS and its components as the tool for marketing in the Company.Further, it will define the effectiveness of the Company after the use of MIS. Then theassignment will evaluate together the use of MIS is effective for the Company or not. Laslty,report will provide conclusion.MAIN BODYThe company is using MIS and its components as the tool for marketingThe Marketing information system helps to provide updated information and there use ofnew techniques for the speedy and accuracy in the Thomas Cook Group. It helps to analysis thepast, current and future information regarding the hotel business. It also facilitates to evaluatethe factors that influence the marketing decisions of Thomas Cook group in order achieve thedesired needs of tourist in hotels (Hendrickson, 2016). The marketing information system aredecision support system that helps to target at specific decisions of marketing in the company.They help to investigate the external exporting barriers that engage in the internationalenvironment. It helps to maintain the tourist records and facilitates the transactionselectronically. The company is providing the services online to attract the customers.Components of Marketing information systemInternal recordThomas Cook Group rely on the internal reports related to the tourist, orders, pricelevels, receivable and payables. The company prepares invoices and transmits at variousdepartments (Use Of Information System In Tourism & Hospitality Industry, 2018). The billingdepartment try that invoices should send as soon as possible. It is the tourist that sets theinternal record keeping. The vital source of records through the use of MIS the Companyanalysis the inventory levels, credit policy and profit margins to tourist.Marketing intelligence system
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