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Ticket Auction Smart App: Enriching Passenger Experience with Advanced Technology

Develop a marketing elements presentation for the SLE II Signature Learning Experience.

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Added on  2023-05-28

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Ticket Auction Smart App is a user-friendly mobile app that allows passengers to purchase tickets at low prices even during peak seasons. This presentation discusses the evolution of the idea, market size, technology design, operation and IT rights, value by dealing with current issues, and business structure of the app.

Ticket Auction Smart App: Enriching Passenger Experience with Advanced Technology

Develop a marketing elements presentation for the SLE II Signature Learning Experience.

   Added on 2023-05-28

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Ticket Auction Smart
App
USE OF ADVANCED INFORMATION AND TECHNOLOGY TO ENRICH THE
EXPERIENCE OF PASSENGERS BY ALLOWING THEM TO GET THEIR HANDS ON
TICKETS WITH A SIMPLE TOUCH OF MOBILE.
Ticket Auction Smart App: Enriching Passenger Experience with Advanced Technology_1
Evolution of the idea
The demand for tickets is not always stable.
Often there are times when the demand for tickets is extremely low. In
such low demand seasons offering tickets at low prices to the
passengers would be possible with the use of smart ticket app.
Similarly purchasing tickets at relatively low price even in the peak
season would also be possible with the use of the app.
Ticket Auction Smart App: Enriching Passenger Experience with Advanced Technology_2
Market Size
There are more than dozens smart phone apps in the country including
Dubai Tourism, Time out Dubai Travel, Dubai Metro and many more.
The huge market provides all the operators an opportunity to earn
profits from market.
In 2016 the contribution of Tourism and travel industry to the gross
domestic products of the country was AED 68.50 billion. This was
approximately $18.7 billion.
Ticket Auction Smart App: Enriching Passenger Experience with Advanced Technology_3
Market survey
65% of the passengers and travelers still feel they are paying high
amount of cost for touring and travelling the country.
The international passengers are finding it very difficult to continue
travelling due to increased costs.
More than 80% of the people surveyed have said they would prefer low
a new smart app to provide all information about the different sights in
the country along with ability of ticket booking and hotel booking
(Vázquez-Cano, 2014).
Ticket Auction Smart App: Enriching Passenger Experience with Advanced Technology_4

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