Critically evaluate the use of Social Media PDF
Added on 2021-05-31
20 Pages5867 Words69 Views
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Title: Critically evaluate the use of Social Media in ahospitality business1
ContentsA. Introduction...........................................................................................................................3B. Literature Review..................................................................................................................4Web 2.0..................................................................................................................................4What is Social Media?...........................................................................................................4Relationship of Social Media and Hotel Industry......................................................................8The implication of Social Media to Hotel Industry...............................................................8C. Methodology..........................................................................................................................9Collection of data:..................................................................................................................9D. Case Study...........................................................................................................................10E. Conclusion:..........................................................................................................................14F. Recommendations:...............................................................................................................15References................................................................................................................................172
A. IntroductionIn today’s world, each and every person is an active part of the internet. The latest version ofweb 2.0 has made the internet a place of enjoyment for an individual. Any type ofinformation and ideas could be searched and shared from any part of the world at any time.Along with this, the introduction of social media has made it even more blissful not just foran individual but also for businesses. Hospitality industry can use this opportunity in a verywell manner. In the report below the discussion with regard to the latest version of theinternet and its benefits are done. The theories with respect to social media in context to thecase study are elaborated. A case study on The Kimberly Hotel, Hong Kong is done whichshows the effective use of social media and also how social media made it difficult forKimberly to increase the footfall of tourist in their hotel. The drawbacks of the strategy madeby the team are discussed and proper recommendations which could help them in regainingits visitors and get a positive response from the customers online. 3
B. Literature ReviewWeb 2.0The web is nothing but a system of internet server. This server supports the only particulartype of formatted documents. It identifies only those documents which are in HyperTextMarkup Language. Web 2.0 is the currently used online technology in comparison toprevious ones. It is stage 2 in the development of the internet. Earlier in Web 1.0, the webpages were static, but in this latest version the web pages are dynamic and display user-generated information. This version of the web provides greater collaboration among the userof the internet (Becker, 2013). In the initial version the user was allowed only to view anddownload a document, whereas in this latest version, the user can give more of its input intoits nature and scope. Elements of Web 2.0 –WikisWeb apps, clouds computing and software as a serviceMobile computingMash-upsSocial NetworkingUser generate contentsUnified communicationsSocial CurationWeb 2.0 Technologies – The technologies used in providing web 2.0 are rich. Some of these are Microsoft Silverlight,Adobe Flash and Java. It is based on the concept of decentralized downloading in which thedownloader itself is a server. This technique shares the workload and the content which isheavily in demand becomes more accessible. What is Social Media? Social Media is a technology that provides the user to facilitate the information creation andsharing of the same. Such facility of creation and sharing is not just restricted to informationbut also ideas, career options, study materials and any other form of expression. Usually, theuser has access to the social media through computers, laptops and tablets or through mobilephone by downloading the applications from the server (Chiu, 2009). It is also a platform4
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