TK-MAX Marketing Essentials

Marketing Essentials

Contents
INTRODUCTION...................................................................................................... 3
TASK 1................................................................................................................... 3
P1 Different roles and responsibilities of marketing department........................3
P2 Roles and responsibilities of marketing relate to organisational context.......5
TASK 2................................................................................................................... 5
P3 Marketing mix ............................................................................................... 5
TASK 4................................................................................................................... 7
P4 Marketing plan .............................................................................................. 7
CONCLUSION......................................................................................................... 9
REFERENCES.......................................................................................................... 9

INTRODUCTION
Marketing is one of the important activity for business organization which includes
various tools by which company enhance their performance level at market place. In addition
of this, it is crucial for firm to effectively use as well as implement all the tools in appropriate
way. Along with this advertisement, promotional activities, selling and so on consider as an
important tool of marketing (Fazlollahtabar, Aghasi and Forte, 2012). By using all these
company offer quality services to services user for fulfilling their demand. In addition of this,
it also helps in building better relation with their customers by proving them better services.
This will contribute in exploding profitability level of the company at market place. Current
assignment is based on TK-MAX, is biggest and multinational retail organization. They serve
diversified products such as clothing, bedding, furniture and many more to number of
customers. Various roles and responsibilities of marketing department and its interrelate with
marketing function is mentioned in this project. In addition of this, marketing mix is also
mentioned in this report which may helps in determinant users needs and wants towards the
company goods and services.
TASK 1
P1 Different roles and responsibilities of marketing department
In today's environment marketing is a curical concept which consider various tools
which helps in transferring final goods and services to end users by understanding their needs
and wants. By using this company easily enhance their profitability level at market place and
also create strong customers base. This will directly contribute in capturing larger market
share form its rivals. Along with this, manager of marketing also plays vital role in
conducting appropriate market research in order to evaluate customers needs and wants
towards the company products and services. With the help of this company easily attain
better success at market place. In addition of this various roles and responsibilities of
marketing department is also helps in executing entire activities of the marketing in which
manager needs to manage all the workers effectively (Babin and Zikmund, 2015). This will
help TK-MAX to acheive targets and objectives. Furthermore, it also important for manager
of marketing to evaluate as well as understand customers needs and wants in order to provide
them better satisfaction. For this, company provide variety as well as quality products and
services to customers accordingly. In this context, roles and responsibilities of marketing
department can be understood by following points:

Product: It refer to offering of the company which helps in grabbing customers
attentions its final goods and services. In this, TK-MAX serve diversified products and
services to its customers for fulfilling their needs as demands which leads in attaining better
success in market place by capturing customers attention. In this context the main role of
marketing department is to provide variety and quality services to its customers as compare to
its rivals (Coulon and et. al., 2012). Through this, company increase their sales and
profitability as well. Along with this, taking feedback and customers review is also play
important role in improving performance level of the company.
Selling: It is important function of market department in which firm sell their final
products to its end users in order to attain their satisfaction level. Mainly, this function is
related with the delivering of the products to its final customers with the purpose of attaining
desirable profits at market place. This, it is important for TK-MAX manager to use modern
promotional tools to make them aware towards the company its products as well. This will
aid in influencing them to buy company products as company capture larger market share
from its rivals (Sheikh, Shahzad and Ishak, 2016).
Pricing: This function of marketing department is one of the important because it
directly impact on the profitability level of the company at market place. For this, adoption
effective pricing policies helps in increasing profit margin which may contribute in
developing positive brand image at market place. Basically, price of the products is related
with its quality and feature. By this number of customers attracted and also accomplished
strong place at competitive market.
Promotion: For increasing public awareness, promotion is one of the best function
which perform by the marketing department to attract customers towards its products and
services (McDonald and Meldrum, 2013). Basically, it is one of the best tool by which
company easily communicate with their customers and at the same time also understand their
needs. With the help of this, TK-MAX increase strong customers base. Along wit this, it also
helps in proving better information of the company products in front of customers so that
they easily buy its products. It directly contributes in attaining higher success at market place
by capturing larger market share form its rivals.
Marketing information system: It is main system for organization to store data towards
the customers and market trends as well. This will help manager to take right action in order