Markeitng Essentials of TK Max

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
A. Key Roles and Responsibilities of the Marketing Functions related to wider organisational
context....................................................................................................................................1
B. Key Roles and Responsibilities of the Marketing related to wider organizational context2
c) Roles and responsibilities of marketing in context of marketing environment..................3
d) Significance of interrelationship between marketing and other functional unit of
organisation............................................................................................................................4
e) Key elements of marketing.................................................................................................5
LO 2.................................................................................................................................................6
1) Comparing ways in which different organisation applies marketing mix.........................6
2. Different tactics applied by organisations to demonstrate how business objectives can be
achieved..................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
There is no secret to success. Marketing is a key in boosting and promoting and
delivering products and services to consumers (Armstrong et.al., 2015). Marketing is a
procedure of communicating and passing the goods and services to the clients. Marketing is
a core element in creating small enterprises into large endeavour. Marketing is a global
expression. Marketing is an essential tools for any business as it included understanding of
market place, needs and demand of the consumers, competition in the market and
profitability of the company. The present scenario is about TK Max Company which is
Department store company used to sell the products lower than other stores. TK Max has
about 1000 stores and it is one of the largest retailers in clothing. The report is analysis the
role of marketing and how it links with functional units of TK Max. 7Ps of marketing will
also study in this report which helps on achieving the goals of TK Max. Marketing
strategies of TK Max which helps in achieving the objectives of the organization will also
understand in this assessment.
LO 1
A. Key Roles and Responsibilities of the Marketing Functions related to wider
organisational context
Marketing functions plays a essential role to promote the industry and to reach their goals
and targets. The marketing function can including performing market research, product
development, and producing a marketing plan (Sheth and Sisodia, 2015). Also includes the
advertising, promotion, distribution for sale, customer service and public relations. The
duties of the marketing department , can include one or more following:
Conducting campaign management for marketing initiative: in the conducting campaign, in
the industry, goods and services promoted.
Monitoring and managing: to managing their accounts on internet,can contribute in
marketing functions.
Conducting customer and market research: it will help to any industry and it focused on
their targets the markets and opportunities.
Strategic marketing: in this function, making strategies which can promote the company
name in a positive way in the market.

All the functions can operate individually in the organisation to meets the needs of the
industry workers. To promote their company name apply different new and innovative
ideas in the market gathering and investigating different market information are currently in
trend by through marketing function which is done by the industry.
Marketing department includes the following which depends on the duties of Marketing
department:
Organize Campaign Programmes for marketing initiative- To promote and boost goods and
services of TK Max it is beneficial to conduct marketing programmes.
Monitoring and Managing Web Sites- It is very crucial element of marketing which helps
the company in boosting the products and services of the organization is to maintain and
monitor the social web sites on internet. It should be properly maintained and updated.
Market Research- Research is the factor which helps the organization to focus on their
market opportunities and targeted market.
Strategic Marketing- it is the function of marketing which boost the product and services of
TK Max in optimistic way.
B. Key Roles and Responsibilities of the Marketing related to wider organizational context
Considering the marketing strategies and idea of the marketer to achieve the aims
and objectives of the industry. Identify the users needs and wants, deliver them by adding
value to the products and communicate superior value is the key role of the marketing
manager in marketing. It takes four place: product, division, business unit and corporate.
There are so responsibilities of the marketing which helps TK Max in boosting the product
to world level.
Future planning- Marketing helps in boosting and promoting the product but
marketing also plan the product sales and revenue for future (Di Benedetto and Lindgreen,
2018). It involves decision regarding the area of marketing, nature and number of goods to
be scattered and the sales policy to be adopted.
Guide to the top authority- Marketing helps the top authorities to adopt the
marketing policies which will beneficial for the TK Max. Marketing assist in giving ideas
of expansion and marketing programmes.
Selection and Placement- Selection means not selecting the person by his face or
by any other thing which is not related to the quality and skills company wants. Selection