Contemporary Green Issues in the MICE Sector

This report critically reviews the current view and thinking of people regarding contemporary green issues in the MICE sector. It discusses the development of the MICE sector in the United Kingdom, the challenges of sustainable development, and the environmental challenges faced by the industry. The report also includes a SWOT analysis and highlights the major contemporary green issues related to the MICE sector.

Meeting, incentive,
conference & exhibition

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of current thinking about contemporary green issues in relation to the MICE sector
................................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
MICE is known as tea meeting, incentive, conference and exhibition event industry which is
now also considered as meeting industry (Van Niekerk, M., 2017) . That is the most important
part of the business professionals in context to their brand promotion and development. That is
involving the different meeting activities in relation to the brand promotion, product
advertisement and exhibition, employees increment and incentives within application of tourism
facilities. Such as that is focused on the building of strong business success strategy. Business
organization used as industry to make their business more successful by developing the
awareness in international market. MICE industry is facing multiple challenges in relation to the
contemporary green issues and sustainable business activity regulation. Such as the developing
use of different event techniques which is contributing to the environment pollution and green
issues is increasing the challenges for industry to improve their sustainable approach according
to the environment protection rules and regulations. In this report current view and thinking of
the peoples in context to contemporary green issues related to the MICE sector is going to
critically review by brief analysis and evaluation.
Background
Meeting industry is continuously growing but its impact on environment grab the attention
of researchers, so in this paper discussion on the development of MICE sector and its
environmental effects is going to be assess and evaluate (Anas, M.S.,., 2020). SWOT analysis
tool is going to be used in this report for the effective analysis of industry contemporary green
issue challenges.
MAIN BODY
Analysis of current thinking about contemporary green issues in relation to the MICE sector
Development of the MICE sector- United Kingdom is known for its tourism location
having the best event City for MICE event. Such as London is having all essential event
facilities which is making it more attractive and successful MICE city. The highest support of
government for infrastructure improvement and attractiveness of city has contributed in the
higher growth of this event industry because in written this event industry is contributing to the
higher economic development of nation. The leading contemporary green issues can be managed

by the effective infrastructure which is involving the green technology along with the cost-
effective operations to improve financial performance (Tang, C.M.F. and Lam, D., 2017). This
event sector is increasing the revenue of United Kingdom and in context to this reason that is
important for the United Kingdom stakeholders to support and its improvement and growth.
Which has been effectively done by the government and other stakeholder’s support.
Sustainable development- According to the United nation rules and regulation this
sustainability approach is developed which main objective is to provide best resources support
for the current generation without compromising the needs and important resources of future
generation. So, in context to that each and every business industry have to implement sustainable
approaches in their business practices and activities. So according to this the major issue for
MICE sector is management of the sustainability approaches within even practices and activities.
At present event organizer are not having the right way of managing resources sustainability
which is creating the need of environmental practices study for effective resources management
within the event industry (Alananzeh, O., 2019).
SWOT analysis
Strength Weakness
One of the leading strength of MICE event
organizer is their sustaining resources
management practices which accomplish
according to the previous activities and results.
The major weakness off event organizer is
sustainability related barriers. Such as
during event organizing inventor have to use
energy e and waste management practices.
Along with the implementation of some
green practices during the event.
Opportunity Threat
For event industry government funding support
in context to green environment management is
the opportunity for managing the green issues
and challenges. This will help the event
industry to achieve their sustainable goals and
objectives.
Lack of the environmental management and
sustainability knowledge of event organizer
is the biggest threat and leading causes of
contemporary green issue. And that is
increasing the demand of making study of
new area of managing environmental impact

(Park, H.Y. and Kim, D.K., 2017).
Environmental challenges in MICE sector- In relation with the event there are various
environmental issues involve in the management and operation of events. Because some
activities of event are contributing in the emission of greenhouse toxic along with the other
negative effects on natural resources. Such as the volume of waste produce by this event is
higher and thus creating the challenges of waste disposal and management. According to some
authors the major area of green environmental issues is related to the procurement, resources
recovery, waste reduction and transport. The in appropriate use of resources is creating
undesirable effects on ecosystem. So, in context to these issues event organizer has to reduce the
number of vehicles used in the event management process. This can be done by using the
alternatives of vehicle such as shuttle buses, which reduces the use of small car and vehicles in
order to reduce the carbon emission by using the big shuttle buses which helps to reduce the total
amount of carbon emission in comparison to different numbers of small car. Below are the
explanation of some leading contemporary green issues related to the MICE (Buathong, K. and
Lai, P.C., 2019).
 Air pollution- CO2 is at present time most adverse impacting gas which poses the
various environmental issues such as atmospheric disbalance and greenhouse effect. The
highest use of co2 related technologies such vehicles and event organizing accessories
like a smoking etc. The highest chances of pollution from event activities related to this
even test is creating the concern for the organizer to manage all these challenges
effectively in order to reduce the bad impact of Organization in sustainability standards
of industry.
 Non-biodegradable waste- Corporate event by the MICE industry support organizing
the corporate business events, related to meeting, conferences, incentives and exhibition,
which requires the application of various resources such as food packages, food buffet
services, snacks facilities, price and gift packaging, water bottles and many more other
facilities which involves in generating non-biodegradable waste like plastic packaging
material and all. So, in this way event organization is the challenging position related to

the environmental issue because that is creating the further more bad impact greenery and
environment. MICE stakeholders have to focus on alternatives of these non-
biodegradable waste materials for event management which helps in the cost reduction
and waste reduction (Chubchuwong, M., 2019).
 Reduction in resources- In event industry natural resources are use in very higher
amount without any concern of future resources conservation (Smagina, N., 2017). This
unwanted use of the natural resources such as water, biofuel, electricity etc. is creating
the risk of sustainability challenges for event industry which can cause retention issues
for the industry in market. Eventers how to manage the appropriate use of resources this
can be water, food, electricity or fuel. Because if event industry is not making the right
use of resources, then this will lead to the shortage of resources which is caused by the
sector and the according to the United nation sustainability standards this industry
structure have to quit their business activities in some condition.
 Nature capital- That is important for each and every event organization to use in avid
infrastructure which save the in appropriate conception of land resources in order to
maintain the healthy air and atmosphere. Development of big infrastructure in higher area
of land is reducing the land resources and causes for the more negative impact on
environment so in context to that organizer have to focus on these issues and make
innovative approach for infrastructure development by saving the land area.
 Water - That is the most important resources for life and this has to be use and saved in
appropriate way in order to reducing the chances of shortage of water for future
generation. In event organizing process there is the higher use of water and its wastage
what has to be control with in right time in order to be sustainable industry for global
environment. There is very a responsible use of water in various event operation which
has to be prevented by the event with the help of effective management plan (Kemper,
J.A. and Ballantine, P.W., 2019).
Resources important and it can be used in each and every activity but that has to be used in
calculated and measurable amount which reduces the chances of resources waste and save it for
the further use. Reduction in the use of some resources can help in the reduction of co2 emission.

CONCLUSION
From the above study it has been concluded that MICE is essential event industry for
corporate business organisations which take help of this industry to to accomplish their business
events such as international conference, meeting, promotion, exhibition and employees touring.
There is the higher growth in industry but along with that there has been the higher positive and
negative impact of industry growth in environment and sustainability. Which has created the
contemporary green issues for industry. Such as the high number of CO2 emitting vehicles in
event as increasing the Challenge pollution and the higher use of resources is creating the
sustainable approach implementation needs and requirements along with the problem of non-
biodegradable waste management. So, in context to all these contemporary green challenges
industry have to focus on measuring and implementing environmental practices effectively.

REFERENCES
Van Niekerk, M., 2017. Contemporary issues in events, festivals and destination management. International Journal
of Contemporary Hospitality Management.
Anas, M.S.,., 2020. Key success factors toward MICE industry: A systematic literature review. Journal of Tourism,
Hospitality & Culinary Arts (JTHCA), 12(1), pp.1-34.
Tang, C.M.F. and Lam, D., 2017. The role of extraversion and agreeableness traits on Gen Y’s attitudes and
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Alananzeh, O., 2019, January. Factors influencing MICE tourism stakeholders' decision making: The case of Aqaba
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Park, H.Y. and Kim, D.K., 2017. In pursuit of an environmentally friendly convention industry. International
Journal of Contemporary Hospitality Management.
Buathong, K. and Lai, P.C., 2019. Event sustainable development in Thailand: A qualitative investigation. Journal
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Thailand. Asia Pacific Journal of Tourism Research, 24(2), pp.168-179.
Kemper, J.A. and Ballantine, P.W., 2019. What do we mean by sustainability marketing? Journal of Marketing
Management, 35(3-4), pp.277-309.
Smagina, N., 2017. The internationalization of the Meetings-, Incentives-, Conventions-and Exhibitions-(MICE)
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pp.96-113.