Contemporary Green Issues in the MICE Sector

Meeting, incentive,
conference & exhibition

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of current thinking about contemporary green issues in relation to the MICE sector
................................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
MICE is known as tea meeting, incentive, conference and exhibition event industry which is
now also considered as meeting industry (Van Niekerk, M., 2017) . That is the most important
part of the business professionals in context to their brand promotion and development. That is
involving the different meeting activities in relation to the brand promotion, product
advertisement and exhibition, employees increment and incentives within application of tourism
facilities. Such as that is focused on the building of strong business success strategy. Business
organization used as industry to make their business more successful by developing the
awareness in international market. MICE industry is facing multiple challenges in relation to the
contemporary green issues and sustainable business activity regulation. Such as the developing
use of different event techniques which is contributing to the environment pollution and green
issues is increasing the challenges for industry to improve their sustainable approach according
to the environment protection rules and regulations. In this report current view and thinking of
the peoples in context to contemporary green issues related to the MICE sector is going to
critically review by brief analysis and evaluation.
Background
Meeting industry is continuously growing but its impact on environment grab the attention
of researchers, so in this paper discussion on the development of MICE sector and its
environmental effects is going to be assess and evaluate (Anas, M.S.,., 2020). SWOT analysis
tool is going to be used in this report for the effective analysis of industry contemporary green
issue challenges.
MAIN BODY
Analysis of current thinking about contemporary green issues in relation to the MICE sector
Development of the MICE sector- United Kingdom is known for its tourism location
having the best event City for MICE event. Such as London is having all essential event
facilities which is making it more attractive and successful MICE city. The highest support of
government for infrastructure improvement and attractiveness of city has contributed in the
higher growth of this event industry because in written this event industry is contributing to the
higher economic development of nation. The leading contemporary green issues can be managed