Contemporary/Green Issues in the MICE Sector: A Literature Review

Meetings, Incentives, Conferences and Exhibitions
Project Report:
Part 1: Literature review on the current thinking about ‘Contemporary/Green’ issues
in relation to the MICE sector.

Table of Contents
Part 1: Literature review on the current thinking about ‘Contemporary/Green’ issues in
relation to the MICE sector...................................................................................................... 1
Main Body:.............................................................................................................................. 3
Conclusion............................................................................................................................... 7
References................................................................................................................................ 8

Introduction
MICE sector refers to meetings, incentives, conferences and exhibitions. It creates
huge part of global business travel as the every industry has some kind of events. The main
aim of the respective industry is to stay professional foster connections, push growth and
promote the new ideas. In traditional time, MICE includes business events such as festivals,
concerts of different category and more. Contemporary or green issues are increasing day by
day significantly. These issues put a major impact on the overall industry. With increasing
number of events, maintaining sustainability has become a major issue for the respective
industry. Here, they are likely to face numerous environmental issues that will put a direct
impact on the growth of industry in future period of time (Tang and Lam, 2017). The present
report is based on the contemporary and green issues emerge in the MICE industry. It will
cover detailed information that will help professionals in organizing meetings, conferences in
sustainable manner.
Main Body:
Special events are considered as one of the most important sectors within tourism
industry. This sector also includes meetings, incentives, conferences and exhibitions. These
types of events are considered highly important for the growth of country as it helps in
attracting numerous tourists. It helps in generating tourism income to ensure growth of the
nation and overall economy in future period of time. Specially, these events are likely to
attract people for business purpose. In other words, MICE is business tourism which aimed to
bring together the professionals of different sectors in enhances & tailor made hospitality
setting. In the past time, majority of such events were likely to organize in person. However,
now the trends has been shifted towards organizing the events virtually (Page and Connell,
2020). The demand of virtual events is on rise due to COVID-19. In this regard, the four
major pillar of MICE sector are mentioned below:
Meetings: It is considered as the single day event that is held in a hotel conference
room. The size of meeting can vary as per the agenda. The main aim of conducting such
meetings is to bring the people together from one company to discuss suitable ways of
dealing with the challenges and setting goals (Reshetnikova and Magomedov, 2018). During
such events, simple catering is used with generally no entertainment programs.