Leadership and Management in TUI

This assignment discusses the role of leadership and management in TUI, a leading tourism organization. It explores how technology is transforming administration style and virtual leadership. The challenges faced by the industrial workforce and the impact of equality and diversity issues are also assessed.

Leadership and Management

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Role of leadership as well as management development.......................................................3
Critical assess different leadership as well as management approaches in order to maange
industrial workforce................................................................................................................8
Factors that impact on equality and diversity issues at TUI along with increase in virtual
leaders and technology are discussed in following points:..................................................10
Critically assess challenges which is experienced in the industrial workforce....................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Leadership and administration are most appropriate aspect related to every company which
is affecting present and future strategy implementation of company. The leadership is connected
to individual person who believe in whole vision that is set by business organisation in context of
achieving them in timely manner. In addition to this, the management team focuses on
conducting different activities in proper way. In reference of given assignment, there is
assessment of various leadership and approaches of management in context of TUI. It is
determined as an international tourism organisation which is located in Hanover, Germany. It is
considered as a biggest travel as well as tourism organisation around globe and possessing its
own agency related to travel airlines, cruise ships and many more. This group focuses on having
five European airlines and determined as a largest or biggest holiday fleet in country named as
Europe and they are possessing various tour operator which is depend upon Europe.
The present assignment is depend upon essay writing along with critical assessment of topic
named as “the method through which technology is altering administration style and related to
virtual leader”. In context to role played by leadership and administration in management of
industrial workforce in reference of hospitality as well as tourism company. Furthermore, there is
an assessment of various issues related to equality and diversity which are taken place around
industry and various challenges are analysed which is experienced by workforce (Anthony,
2017).
MAIN BODY
Role of leadership as well as management development
As per view point of (Hallinger, 2018), automating leadership is determined as a case focus
is on describing way in analytics and artificial intelligence create capacity related to connection,
automation as well as augmentation in every aspect related to life. These impose direct effect on
daily practices during particular phase of time period. The organisation focuses on dealing with
technology marks storms in addition to this internet of things emphasized on augmented reality
as well as virtual reality that results in superior speed through which different functions of
organisation are executed in appropriate manner.

In reference of TUI, the adoption of innovative technology for continuous functioning and
activity of company has result in overall revolution of implementation of task or work.
Technology is important within hospitality sector for aim of generating greater base of
customer at lowest price. It is determined as a most appropriate formula for accomplishing
higher rate of growth in terms of profitability. But in context of practical application, there is a
larger difficulty or complexity to hold profit margin from whole gains which are received from a
digital advance.
The primal advantage for customer is to remain or keep competitive in market place. The
Primal concern within business organisation suggest TUI is connected to social concern and
perform their work as they focus on replacing job of individual person results in increasing their
productivity level during particular phase of time period.
The primal change which is faced by leadership is to adopt innovative technology in a
method that results in superior efficiency and also they focus on amplify human judgement,
creativity as well as ingenuity. Augmented leadership results in increasing capability of
leadership in order to face challenges in an appropriate manner in accomplish future prosperity
(Bailey, 2019).
Agile teams & minimum viable products are not good enough:
The digital company is determined as a magnitude to achieve specified standard but
leader are defaulting in generation of autonomous team and they require more emphasized in
respect of innovation in an appropriate manner. These approaches focus on long-term success
and impose direct effect on altering digitalized word. In addition with digitalisation, it is very
difficult or complex to deploy unfamiliar solution during the period of time. The talent of
individual person within business organisation is not altering and growth is depending upon
them. Therefore, it is necessary to change technology in order to change management style as
well as growth of virtual leader. There are various kinds of management style that is adopted by
leader for aim of focusing on method related to innovative technology disruption that is used for
transforming whole technology disruption of company.

(Source: How technology can transform leadership – for the good of employees, 2020)
On the basis of above given matrix, it has been analysed that innovative technology is
adopted by business organisation for aim of analysing implementation of activities. Herein, the
transactional approach must be combined with cognitive leads in order to adopt automatic
management related to AI that help in optimising process of organisation and provide results in
emphasize on augmenting leadership in which technology is adopted to provide shape to its
activity and functions of business organisation in future period of time (Bennister, Worthy and
Hart, 2017). In addition with digitalisation, it is very difficult or complex to deploy unfamiliar
solution during the period of time. The talent of individual person within business organisation is
not altering and growth is depending upon them.

(Source: How technology can transform leadership – for the good of employees, 2020)
Use of technology in order to amplify human talent as well as insight as per work that
must be performed innovative technology is depend upon adoption of artificial intelligence that
is adopted for navigating uncharted water related to industries which require judgement,
imagination as well as sometime machine which is incapable for performing these kind of
activity. In context of this, the leader and also manager perform their work in respect of
substantial transformation in context of leadership. They emphasis on technology empowerment
results in improvement of technology incorporated leadership system along with human qualities
within business organisation (Bowen and Shapiro, 2016). Technology is important within
hospitality sector for aim of generating greater base of customer at lowest price. It is determined
as a most appropriate formula for accomplishing higher rate of growth in terms of profitability.
But in context of practical application, there is a larger difficulty or complexity to hold profit
margin from whole gains which are received from a digital advance.
Critically assess challenge which is experience in industrial workers
With the improvement of innovative technology as well as modern computing in digital
atmosphere, there are different kinds of system that results in evolution related to digital
technology that must be raised.

(Source: How technology can transform leadership – for the good of employees, 2020)
Creation of single on-demand future focus leadership force there are different principle
related to augmenting leadership which is used by changing company that is going to be
mentioned below:
Human-centric herein, the adoption of technology is emphasized on boosting human
qualities for purpose of judgement contextualization. It is regarding keeping human being in
centre of method and also view technology that enable it to look towards human replacement.
Full circle it is considered as a strategy that is depend upon appropriate use of experience which
is captured for generation of source related to learning or improving future efforts. The
technology focuses on promoting understanding within business organisation that can be linked
in addition with strategic goal. In context of leadership focuses on performing their work in
respect of corporate control and enhance level of engagement of individual person in respect of
objective. There must be an application related to social as well as collaborative company tool in
which task is depend upon system that enable leadership connect with business organisation in
order to achieve mission. It provides allowance to real time data in order to provide them
contribution for perform different activity in an appropriate manner (Bush, Bell and
Middlewood, 2019).
Follower-ship leadership is considered as a capability to generate fellowship as leader
focuses on distributing idea related to improvement of TUI group during tip it need individual

person to increase their engagement level in task and possess greater or larger collective role in
explaining future of company.
As per behavioural economics, motivation is determined as a challenging cognitive work
that is not driven by financial reward but by use of purpose related to sense, personal growth,
technology must be amplify mission that must be achieved in future period of time (Carroll, Firth
and Wilson, 2018).
Critical assess different leadership as well as management approaches in order to manage
industrial workforce
As per view point of (Ciulla, 2017), there is adoption of wrong administration style
within business organisation that results in inefficiency within company. There are different
tasks, teams that needed different management style which must be used as per position within
company. When there is a low engagement level of subordinate then it will lead to decrease in
productivity level, higher rate of turnover, reduces profit margin and there are different kind of
issue that is connected to higher turnover rate of subordinate and also absenteeism of staff
member.
In present topic, when hospitality brand such as TUI emphasize on using innovative
technology in existing performance of organisation it needs higher digital disruption for
performing different function along with higher level of efficiency. In addition to this, there is a
requirement to emphasize on using appropriate approach related to leadership that needed
training which must be offered to subordinate in context of need of higher level of technology to
execute different work in an appropriate manner. Apart from this, there are different approaches
related to leadership is determined as most required approach within business organisation.
There are different kinds of leadership approach in which several of them are mentioned below:
Transformational leadership this is determined as a most important leadership approach
through which they are capable to inspire other individual person for performing their work in an
appropriate manner. Herein, the leader is determined as a visionary who focuses on inspiring
other person in addition with innovation (Hawkins, 2017).
Participative leadership in context of this style, the leader focuses on adopting various
approaches rather than traditional one. In context of TUI, the leader assess employee of tourist
sector are stakeholder of organisation in order to achieve loyalty or trust of subordinates during
particular phase of time period.

Value based leadership in such kind of leader were capable to make team to act as per
situation other than emphasize on exclusive matrix. This made leader focus is on inspiring other
person for superior experience related to tourism.
Situational leadership is determined as a leadership in which leader required to shape as
per task and situation in which there is requirement to change their attitude in respect of tasks. In
context of TUI, they required to possess leader who are capable to take interest in each situation
that is connected to increasing productivity of organisation.
Servant leadership this signifies a kind of a leader who keeps their subordinates and they
require on priority and built organisation accordingly. In reference of TUI, they required to
possess leader who are determined as a capable to put their teams on priority and motivate them
to enhance performance level of job and productivity of organisation (Ladkin, 2020).
Management approach there are different kind of management or administration
approach which is used in such a way through which they focus is on enhancing productivity
level of organisation. There are various approaches that are going to be mentioned below:
Operational approach in such kind of approaches there is a requirement of HR
administration that can assists in different processes related to planning, staffing and organising
and also controlling that is useful in Sport Company in order to maintain appropriate business.
Socio technical system approach this signify belief that every individual person’s attitude
and their behaviour are influenced by technical system in organisation named as TUI. They can
focus on increasing customer base and productivity level during particular phase of time period.
Contingency approach this is determined as the best approach in which they focus is on
solving different kind of problem which is faced by employees during particular phase of time
period. TUI required following such kind of approach so that manager focuses on resolving
different kind of problem in various ways for increasing productivity of organisation.
On the basis of above given approach which is used by leader as well as manager for
maximize performance level of business organisation in future period of time. Managing
diversity by provide equality to its subordinates in context of background, experience, sexual
orientation and so on. The TUI group is determined as a largest tourism organisation that focuses
on performing their business in an appropriate manner.

Factors that impact on equality and diversity issues at TUI along with increase in virtual leaders
and technology are discussed in following points:
Due to increase in diversity within workplace, there are different challenges which are
faced by organisation that is going to be mentioned below:
Respect and acceptance if there is a lack or poor acceptance between worker to perform
different activity together then there is a different belief related to culture that increases conflict
within business organisation.
Accumulation of independent beliefs the diversity within workforce has different opinion
along with spiritual, political belief that make ensure that subordinate focuses on putting personal
belief that is completely free from duties as well as responsibility related to work. Therefore, it is
necessary to introduce innovative ideas for adopting culture of business organisation.
Gender equality in past time, the organisation focuses on hiring men in comparison to
women. There is also an issue regarding motivating women subordinate for performing their
work in an appropriate manner. Therefore, in context of preventing discrimination related to
gender focuses on recruiting 55% women and 36% men in administration of organisation.
Generation gap employs a staff member from various generation faces different kind of
difficulty in order to bring dynamic change in given organisation and from its culture. TUI
focuses on having a diversified teen age to senior citizen (Rosenbach, 2018). It is significant to
possess independent culture of communication for its member of team in order to fill the
generation gap. Therefore, there are various chain related to equality and Diversity within a
business organisation is provide advantages in different way for staff.
The organisation focuses on using equality policy imposes direct or positive effect on
outcome of employee that signify job commitment, stress reduction as well as satisfaction and
many more that results in decreasing absenteeism related to subordinate, increase in innovation
and generating ideas of worker along with application related to equality and also for diversity.
To assess performance of organisation, there are different kinds of tool which is used to
know effect of diversity initiatives. The higher authority provides support in using equality and
diversity by delivering appropriate information to initiatives.
Effective communication and language miscommunication along with manager as well
as employee results in whole decrease in productivity of business organisation. In addition to

this, the individual person coming from various place to perform their work and have different
knowledge during particular phase of time period.
The primary solution to organisation is recruiting subordinate who focuses on filling this
gap that arises during particular phase of time period. There are different measures which are
used by TUI for promoting opportunity related to Equality as well as diversity. Freedom along
with framework is determined as an approach that emphasize on four areas to maintain
innovative community as establishing complaint related to work promoting as well as unbiased
organisation. In assistance of this, there are various approaches that are given below:
Need of new generation employee or staff member from diversity possess innovative
aspiration as well as expectation and TUI required to understand needed changes in policies as
well as use of technology accordingly. Apart from this, the management is needed to maintain
appropriate understanding according to need of worker that help in enhancing productivity and
build harmony within business organisation.
Performance appraisal approach subordinate motivation focuses on existing innovative
technological changes like TUI introducing new audit as well as cultural administration system
must be achieved by using performance appraisal.
Socio-cultural approach cultural diversity is determined as an important feature of
international organisation globally. The detail assessment of micro and macro atmosphere is
use in human resource administration of organisation. The discussion focuses on conducting
prominent dimension as well as component like power distance, term orientation, masculinity as
well as so on.
Capability approach focuses on conducting different measurement to understand
employee capability. The organisation should make sure that there is not any kind of equality
related to Gender and culture discrimination and provide fair opportunity to employee during
particular phase of time period (Ross and Jenson, 2017).
Mental as well as physical disabilities: Many time disable subordinate perform their
work in business organisation confront different kind of challenges like improper or unsuitable
accommodation along with wheelchair ramps, requirement of service dog and many more. They
make sure that there is comfortable working environment for subordinate along with disability.
Apart from this, technology to solve and promote equality, diversity as well as
inclusion: The innovation is very important for success and growth of business organisation.

Their focus is on performing different activities related to technology in order to satisfy need of
customer. In present time, the individual person perform their work in every location by using
community network in all region to focus is on operating as well as employee focuses on connect
at international level and also emphasised on providing facility which is convenient for them.
They focus on performing their work within business organisation according to emerging
technology. And, also their focus is on recruiting subordinates from various regions as it helps
organisation to satisfy need of user at global level.
Critically assess challenges which is experienced in the industrial workforce
Industrial workforce is the important part of business and organisation without which it is
not possible for them to carry out their activities in proper manner. Industrial workforce has a
deep impact on enterprise overall structure as because functional operations are dependable upon
employees. In this flexible market, it is important to be aware about attitude behaviour and
perceptions of employees so that it is easier to make decisions with proper considerations.
Challenges are important to be occurring so that it is easy to identify and examine the
improvements which are required with in business sector. Industrial workforces are major reason
for development of organisational productivity and profitability as they put their hard work and
use their skills to achieve desired goals. So it is critically essential to have an appropriate
knowledge about changing attitude behaviour and issues that impact upon employing in both
positive and negative way (Van Wart, 2017).
Technology is changing with period of time and is major destruction as well as opportunity
for workforce. Digital disruption is changing weather rapid scale of technological innovation
which is a major problem encountered by enterprise. It is important to focus on technological
innovation so that resources and decisions are being undertaken in proper manner. With changes
taking place at frequent level, it is important to analyse that adopting it is not easy which results
in a major problem.
Integration of capability of new technology & migration of historical data:
Occur of new technologies are impacting adoption and which increases the importance
of automating the back office functions as well as operations. It is critically important to be
aware about automation so that activities related with back office and management are being
carried out in most efficient manner. Within this automated process problems which are

connected are caused as well as security which influences the automation of technology at wider
level.
Resistance to change:
It is most common issue which is faced by workforce employee become comfortable with
current use of technologies and procedures they deny the actual change that occur. In context of
selected organisation, digital disruption impact employee’s willingness to work in correct way.
Resistance to change is needed to be removed so that adoptions of new changes are done
appropriately.
Visionary management style
Business is a flexible procedure and leaders as well as managers adopt visionary
management style on the basis of which they focus on future development and growth. So, it is
also issue which is faced by the workforce within selected enterprise in which present activities
of businesses are changed with future concerned scenario. Moreover job roles and
responsibilities also changes with visionary management style and training and development
programs are needed to be carried out by organisation with purpose of achieving future oriented
goals. This style is only suitable in context of organisation where there is already a presence of
experienced and professional team members who are ready to contribute effectively towards
performing the new roles and responsibilities.
Ineffective training and development programs
With changing work activities and procedures, managers and leaders might schedule hectic
workload which can impact upon employee’s morale as well as motivation. This situation can
lead to low job performance, increasing turnover rate in TUI etc. So, organisation has to face
challenges because of in effective training and development programs that are not resulting in
better way. Ineffective training and development programs also impact upon on-going activities
within enterprise. It is necessary for chosen enterprise to determine the ambiguity in training and
development program so that effective output is being achieved properly (Theoharis and
Scanlan, 2020).
Changing dynamic environment:
In business sector, external environment changes with the flexible situations of market. It
is important to be aware about such factors which can effect on the overall organisational
structure externally. Moreover the hospitality industry is being affected by external factors at

larger scale because of changing needs and demands of customers, resources etc. In relevance of
chosen firm, they are slow at responding to customer’s feedbacks and queries. It is necessary for
an organisation to focus on customer changing needs so that sustainability period increases for
longer period of time. In market, dynamic environment is changing with rapid scale and it is
necessary to examine the both external as well as internal factors that have a wider effect on
enterprise functionality so that decisions are carried out accordingly.
Technological advancements:
Every business interconnected with technology it is becoming important for every entity
to change with technological advancements so that goals and objectives are achieved
accordingly. In hospitality sector, technology play important role because it is required for online
booking system, measuring customers feedbacks, logistics etc. With this fast changing
technological area, it is becoming difficult to adopt it in proper manner. So, in viewpoint of
Chosen Corporation, they need to update their management system and focus on social media
platforms to promote and advertise brand at global level.
Challenge to deal with timely leverage of technology: The success in the digital
disruption of technology is based on achievement of higher harmony, there has to be proper
leverage of technology with enhanced set of capabilities. In context of selected firm, there has to
be presence of required set of capabilities and there has to be timely consideration of the
learner’s expectations, human resources in order to focus towards company's overall survival in
the long run. By properly dealing with these challenges of technology company is able to adapt
effective solutions for future problems and situations that and effects technological department
(Taylor, 2018).
Employee engagement:
In organisation, challenges can be also faced by industrial workforce in a situation where
leaders or managers are unable to manage changes that are important for business. For example-
brainstorming sessions are needed to be developed to generate more new ideas for business and
improve critical thinking of employees. So, it is essential to engage employee with management
on the basis of which it is easier to achieve better results. Employee engagement can be develop
through induction program, training, etc. By improving engagement, it is easy to deal with
challenges which are faced by workforce.
Design thinking

It is also a major challenge that impacts the organisational activities functions and
operations. This is because enterprise often looks for higher skilled design thinking and digital
innovative skills that can lead to higher productivity and profitability. It is important for chosen
an entity to focus on development of technology and adoption in such a way so that changes that
affect are being faced by employees in efficient manner. Moreover, TUI advanced software tools
hardware to achieve their objectives within a period of time and to gain competitive advantage.
Engagement deficit
Engagement is important in enterprise as without which it is difficult to achieve work
effectiveness. So, learning and practices are needed to be done with proper considerations. It is a
major challenge which is faced by hospitality firm TUI as because they need to increase
customer experience by providing them with a better quality of service and this can be done
through skilled employees or expertise.
Inflexible culture in the organisation
It is another challenge which is currently facing by hospitality industry in which
environment and culture leads to distraction within workforce. This negatively affects their
behaviour and attitude which also results in negative outcomes. The culture in organisation is
changeable and depends upon market situation on the basis of which activities and decision
making is being carried out. It is duty of a manager to scan the business environment so that the
culture flexibility is being determined in appropriate way (Schedlitzki and Edwards, 2017).
After a brief analysis of above matter, it hasn't specified that it is important to face
challenges which are faced by industrial workforce so that it is easier to achieve goals and
objectives in proper. Moreover, several challenges have been explained which are faced by
selected enterprise. It is duty of a manager to make a sure that everything is being done in in such
a way which results in positive outcomes and both employers as well as employee relations are
maintained.

CONCLUSION
On given information, it is assess that leadership and administration are most appropriate
aspect related to every company which is affecting present and future strategy implementation of
company. The leadership is connected to individual person who believe in whole vision that is
set by business organisation in context of achieving them in timely manner. In addition to this,
the management team focuses on conducting different activities in proper way. The present
assignment is depend upon essay writing along with critical assessment of topic named as “the
method through which technology is altering administration style and related to virtual leader”.
In context to role played by leadership and administration in management of industrial workforce
in reference of hospitality as well as tourism company. Furthermore, there is an assessment of
various issues related to equality and diversity which are taken place around industry and various
challenges are analysed which is experienced by workforce.

REFERENCES
Books and Journals
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perspective on political leadership. Oxford University Press.
Bowen, W.G. and Shapiro, H.T. eds., 2016. Universities and their leadership (Vol. 98).
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Bush, T., Bell, L. and Middlewood, D. eds., 2019. Principles of Educational Leadership &
Management. SAGE Publications Limited.
Carroll, B., Firth, J. and Wilson, S. eds., 2018. After leadership. Routledge.
Ciulla, J.B., 2017. Trust and the future of leadership. The Blackwell guide to business ethics,
pp.334-351.
Hallinger, P., 2018. Bringing context out of the shadows of leadership. Educational management
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Hawkins, P., 2017. Leadership team coaching: Developing collective transformational
leadership. Kogan Page Publishers.
Ladkin, D., 2020. Rethinking leadership: A new look at old questions. Edward Elgar Publishing.
Rosenbach, W.E., 2018. Contemporary issues in leadership. Routledge.
Ross, G. and Jenson, J., 2017. Reconsidering Jacques Delors’ leadership of the European
union. Journal of European Integration, 39(2), pp.113-127.
Schedlitzki, D. and Edwards, G., 2017. Studying leadership: Traditional and critical
approaches. Sage.
Taylor, R.L., 2018. Military leadership: In pursuit of excellence. Routledge.
Theoharis, G. and Scanlan, M. eds., 2020. Leadership for increasingly diverse schools.
Routledge.
Van Wart, M., 2017. Leadership in public organizations: An introduction. Taylor & Francis.