Role and Importance of Creativity in Tourism Fieldwork

TLH214 Tourism Fieldwork

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Literature Review........................................................................................................................3
Context/Case Study.....................................................................................................................8
Creative Tourist Trail................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Tourism fieldwork or sector is currently has very wide scope. Thousands of people within
all around the world are completely depends on this particular fieldwork for survival. There are
creativity plays an excellent role within the tourism fieldwork, because creativity is the only
thing that provides a specific identity to a place or city. Currently many cities in across the world
are just known for their extra-ordinary levels of creativity. Basically, existing creativity of a city
always attracts lots of tourists. Currently upper management and administration of a tourist
destination is putting great efforts developing creativity in its destination. Most people or tourists
are like to visit in such cities and destinations where lots of creative structures are existing.
According to some tourism fieldwork experts, creativity has always efficiency take attention
from people (Ibrahim, Isa and Shahbudin, 2016). Day by day number of visitors is continuously
increasing in those cities which are famouse for existing creativity and culture. Generally,
existing creativity of a city always promotes great business opportunities within the tourism
fieldwork or sector. This report discusses role of and importance of creativity in tourism sector.
The literature also has been included in this report which indicates the actual role of creativity in
tourism. There are Manchester is a chosen European city that can be completely described as
“creative”, situated in England, United Kingdom. Some other key aspects also have been
mentioned in this report which has based on tourism fieldwork.
MAIN BODY
Literature Review
According to Pederenko, (2016) Tourism is the process through which an individual or
group of individuals travel to new destinations away from their residential homes, for business,
personal or pleasure purposes. Tourism can domestic or international in nature, depending on
whether the individual decides to tour destinations within his residential country or away from it.
Creative Tourism on the other hand can be defined as tourism that involves the active
participation and engagement of travellers and tourists in the culture of the host destination or
country, done through interactive workshops or informal learning experiences. Creative tourism
can also be defined as the kind of tourism operation that is capable of providing tourists and

travellers with opportunities towards developing their inherent creative potential by making them
actively participate and engage with learning experiences and courses, which are strategically
designed to align with the characteristics and culture of the tourism destination. Creative tourism
has gained popularity in recent times as a distinguished form of cultural tourism, as it too draws
on the active participation and engagement by tourists and travellers in the cultures of the
destinations or countries which they have decided to visit. Creative tourism has also become
popular in recent decades owing to its ability to showcase the culture of a country or destination
has made it possible for creative cities to attract huge number of tourist by highlighting and
showcasing their intangible culture and heritage such as a central focus of the tourism attractions
within the tourism destination.
In the views of Fuchs and Baggio, (2017) tourism in the 21st century has seen various
changing customer and social trends on account of which the entire tourism landscape has
changed and shifted. Tourists nowadays want new and interesting ways to discover foreign
places, cities and cultures by experiencing it themselves first hand. These changing tourism
trends mean that customers within the tourism industries and travellers nowadays prefer not to
attends any sort of traditional sightseeing tours, preferring to gain the experience first hand by
feeling involved in the tourism by co creating personalised signature experience with the
destination's locals and experience first hand the destination's local daily life. These changing
trends have resulted in the management of the tourism sector in a more creative manner, by
overcoming the new issues and problems within the industry and converting these into usable
and valuable opportunities which can be used to bolster the tourism operations of a country and
create additional value for tourism destinations.
Wang, Li and Liu, (2019) have proposed that creativity within tourism is of immense
importance in current times and that the primary aim of creative tourism is to provide the tourists
and travellers with enough creative opportunities for them to engage and participate in local
activities within their tourist destination and acquire authentic first hand experiences. Hence in
order to accommodate with the changing trends within tourism industries, creative attractions,
places and events have surfaced in order to attract and satisfy the needs and requirements of
creative tourists. This changing trend has also increased in popularity because not only has
creative tourism become and important aspect of the tourism operations of a destination, creative
tourism also provides potential solutions to the past problems of the tourism experiences within