Tourism Fieldwork: Destination Marketing for London with a Creative Tourist Trail

Tourism Fieldwork

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Tourism and creativity................................................................................................................1
About chosen city........................................................................................................................4
Creative tourist trail.....................................................................................................................7
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourism is defined as a travel for pleasure or business. It is defined to be a practice of
touring, business which is carried for attracting, accommodating as well as entertaining tourists
along with business of operating hours. It is generally defined to be an act or a process of
spending time away from houses in pursuit of recreation, pleasure as well as relaxation while
designing use of commercial provision of services. It is generally a product of modern social
arrangements, starting in different countries (Capocchi and et. al., 2020). It is considered to be
one world's fastest growing sector as well as main foreign exchange and employment creation for
different countries. It is an most remarkable and economic phenomena which could used as a
business activities. This report is based on tourism fieldwork of destination marketing for a
European city London that has a wide tourism sector as well as creative sector. It is based on
having a tourism trail for destination London by taking up example of The park hotel that is
luxurious hotel situated in London. This report consists of organising a tourist trail with
explanation of tourism and creativity, about selected chosen city, creative tourist trail along with
its conclusion.
MAIN BODY
Tourism and creativity
As creativity in tourism is referred to be tourism practice that could offer customers and
visitors an effective opportunity to formulate their creative potential by an active participation in
different courses as well as learning experiences that are characteristics of holiday destination
where these practices are being undertaken. Creativity in tourism for having an integral element
of modern tourism economy. As this relationship is being quickly developing among tourism as
well as creativity that could lead in having creative turn in having tourism studies (Barata-
Salgueiro, Mendes and Guimarães, 2017). Creativity and tourism is majorly arguably an escape
route from serial reproduction of mass cultural tourism in European cities that could offer more
flexible as well as authentic experiences that could be co created between host as well as tourist.
Creativity in tourism is essential for carrying business practices. As role and relevance of
creativity in tourism is explained as follows:
Role of creativity in tourism
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As creativity could carry up significant role in mainstream of tourism experiences which
could be added to different places, atmosphere as well as surroundings. It is considered to be an
attractive policy which is used by tourism sector for stimulating other creative tasks as well as
results of social, economic along with cultural by spilling knowledge as well as networking. As
for a local tourism systems there role is to create an ability to have innovation for their offerings
that could become a crucial strategic aspect for having global competition with other different
destinations. As creativeness in tourism could be able to get encourage by having both
businesses along with enterprise networks (Barata-Salgueiro, Mendes and Guimarães, 2017). It
carries up a role of meeting up requirements of tourists that are majorly looking for having
authentic as well as engaging experiences. As by carrying up a focus on creative resources in
different cities. In relation destination marketing of European city which is London could lead to
effective visitors by providing an eye catcher travel experience. As has been identified that
relationship among individual as well as collective forms of creativity along with the widely
differing types of modern tourism are being identified in this topic for having destination
marketing. In role of creativity is carrying up with a contribution of creativity to tourism as well
as to have development of strategies in general that are being examined as well as different areas
for future research that are being outlined for evaluating innovation in travelling.
Relevance of creativity in tourism
As there is an impact of creativity as well as innovation in tourism which is essential and
it could be carried through different production , promotion as well as selling of activities that
could influence a tourism value added along with satisfaction which could bring out final
customers. As according to recent research it has reflected that tourism is majorly considered as
one of most creative industry as well as there are various destinations that are around global
world which have been using mode of ‘creative tourism’ for their location as form of destination
marketing. As creativity in tourism could be referred as “tourism that could offers visitors and
customers opportunity for developing their creative potential and capability through active
participation in different courses as well as learning experiences that basically a feature of
holiday destination where they are being performed (Figueroa-Domecq, de Jong and Williams,
2020). It could consist of some of more active types of special interest tourism like cookery,
painting, photography, crafts as well as arts holidays. sCreativity in tourism is being carried in
particularly by those destinations that cannot compete on the basis of their resources. As by
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