Consultancy for Tourism Hospitality and Events- Assessment 1

Consultancy for
Tourism Hospitality
and
Events- Assessment 1

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of the chosen restaurant.....................................................................................1
Food and beverage potential...................................................................................................1
Review of current literature on key trends in the Food and Beverage sector in the hospitality
industry and Impact of such trends on consumer choice and spending.................................2
Identification of potential audience and market competition in the case of food and beverage
offer The Grapevine Shoreditch.............................................................................................5
Feasible proposal....................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
INTRODUCTION.........................................................................................................................10
MAIN BODY.................................................................................................................................10
Curriculum Vitae..................................................................................................................10
Cover Letter..........................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Hospitality industry comprise of broad categories of services which range from lodging,
food and drink services, event planning, theme parks and many more. Tourism is an important
part of this industry which is about the visitors visiting different locations outside their home
countries (Brotherton, ed., 2012). The growth is accelerating at a rapid pace with the time and
level of competition is increasing highly. This is a consultancy report which is based on The
Grapevine Shoreditch is a restaurant which is located in the heart of Shoreditch, United
Kingdom. Furthermore, this report is going to cover review of current literature on key trends in
F&B sector, impact of new F&B trends on consumer, identification of potential audience and
market competition followed by a recommendation of a feasible proposal.
MAIN BODY
Background of the chosen restaurant
The Grapevine is a one of the best Italian restaurants and coffee shop in Shoreditch. It is
situated in High Street which is a great place that attracts huge number of people. This location is
so colourful and alluring that it has been converted into a shopping hub where people can chill
and shop. It offers huge variety of food items for giving customers chance to choose from all
those dished. It is located in East London and it treated as a place which provides high quality
services. It has received good online ratings from the customers who have availed the services.
The location where it is situated sees huge rush of people which can make it have high sales and
profit. Furthermore, the menu is set by its chefs who are skilled and good at their work. Also, it
continuous to offer the services till late night. In addition to this, there is a private space in the
basement which is suitable for various events and it comprise of a library in that particular area.
Food and beverage potential
Food and Beverage services include the activities which start from preparation of food to
final serving to the customers. For a restaurant the main element is food and the drinks served by
it. This attracts the customers however, the quality should be maintained (Meyers and et. al.,
2016). The Grapevine Shoreditch offers fresh pasta made from variety of ingredients taken from
the local market. It is mainly known for the quality and variety it provides to the existing
customers. Furthermore, it offers coffee which is consumed largely by people living and visiting
United Kingdom.
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