Benefits of Tourism Strategic Planning for Coastal Areas

This presentation discusses the benefits of producing a tourism strategic plan for coastal areas, with examples of destinations that have benefited from it. It also explores the importance of collaborative planning in tourism and its pros and cons. The presentation presents a tourism strategy with a clear vision and objectives for addressing current issues and challenges faced by Broadstairs. It identifies key stakeholders in implementing the vision and objectives and explains how the strategy will benefit residents and visitors socially and economically.

TLH302 ASSESSMENT

INTRODUCTION
• Tourism industry play vital role in growth and
development of business. This industry is changing
drastically from time to time. Also it has been able
to benefits other firm too. This report is basically
based upon coastal tourism destination, Broad stairs
situated in UK. While tourists enjoy this place and
can do many activities such as Viking bay, joss bay
and many more outdoor activities. Also, this town is
considered to be best place to live with peace and
safe environment.

PART 1
Benefits of producing tourism strategic plan for
coastal area with examples of destination that has
benefited from it
• Economic benefit-
Developing tourism strategy and plan assists both business
as well as government to grow at rapid level. So, by
producing tourism strategic plan it helps government in
generating revenue as direct & indirect contribution. It
contributes to government as direct way by including
income tax, eco-charge on tourist, tourism business etc. As
indirect benefits comprises of employment in coastal
communities. It has been also stated that most jobs and
employment rely on hotels, restaurants, agencies etc
(Soulard, 2018).

• Foreign exchange income
Another benefit is that coastal areas are able to acquire
foreign exchange earnings via coastal tourism. This is
because import as well as export of products & goods
around the region which also enhances in generating
income in host country(Ibrahim, 2016).

Importance of collaborative planning in tourism
• Collaborative planning
It is an approach used and adopted by
government for growth and development of tourism
industry as well as destination. This includes
procedures, frameworks so that they help in
understanding complex scenarios in the process. It is
most effective method in tourism because it enables
large numbers of stakeholders is involved, new
strategies and allows business to survive for longer
period of time.

Pros
Effective solution- When planning is done problems and issues
are bound to occur. So, for effective solution shareholders mutual
consideration can be marked as effective solution. This can be
done by using local resources & knowledge in relevance with
culture as well as region which can be used in collaborative
planning for developing coastal area. Also cost related to such
planning is not expensive because large number of shareholders is
involved in the process (Jarratt, 2019).
Sustainable development- Another advantage of collaborative
planning for tourism strategy is that it helps it assist in maintaining
and saving of cost as well as expense related to development of
tourist by optimum use of resources, examining properly customer
requirements etc. Thus, it provides sustainable development for
business in the sector.

Cons
Burden- When planning and development is being carried
out in this approach it often happens that people related
with tourism development maintain and monitor
everything together and it becomes burden in planning
procedure as well as development. This makes it difficult
for CP to effectively to be applied in process (Rahmoun,
2019).
Identify legitimacy- Further, it is essential to examine
which shareholder has potential or more legitimacy in
planning and development process. This is because, when
analysing requirement chances of errors, conflicts can
occur and disrupts the environment. So, legitimacy
maintains the uniformity of whole process appropriately.

PART 2
Tourism strategy with clear vision & objectives which will address
current issues and challenges that Broad stairs is facing
• Mission- Main mission of tourism destination is to
promote host country, attract tourist at wider scale to stable
the economy of government. A mission is statement which
depicts what currently one is doing (Mwesigwa, 2017).
• Vision- To develop tourism industry in UK by considering
innovative ideas, values and ethics. A vision depicts the
goal what one want to achieve in future.
• Objective- Main objective of this destination is to build
fair & developed economy for future growth of town
(Petrova, 2016).

• Current issues & opportunities- Main and current issue is that
promotion of tourism is diminishing due to unpaid attention or
actions by government and which lowers the economy
development of town as well. Another issues is that residents
people go for abroad for vacation which negatively impact the
destination main reason is because of sue of old technology, fewer
advertising, etc. Thus which indicates that it is not possible for
town to achieve sustainability as well as competitive advantage.
Also, beach water pollution is affected health of people because of
carelessness of people. Measures which are used to solve this
problem are not effective one. Also, due to rise in competition high
street shops in town are unable town cope with them such as online
food delivery, social advertising etc. Leaving of residents to other
destination also deep impact on access of population from other
countries.

• Opportunity- Broad stairs has opportunity of
partnership and merger alliance of government with
travel agencies to promote tourism sector at larger
level. Further, implementation of marketing strategy
such promotion and advertising via hotels, FMCG
sector etc. can attract more tourist in easier way.
Another one is that improvement and enhancement
of amenities such as scuba diving, fishing etc. are
also able to attract vendors to destination and supply
resources with affordable rate (Ullah, 2018).

How vision & objectives could be implemented and
identify key stakeholders in change of delivering
those objectives
• The identified vision & objectives are
important to achieve so that destination is able
to develop in appropriate manner. Such as
objective is to developed fair economy for
growth by providing more amenities as well as
services to tourists at affordable rates. Further,
vision is to develop tourism industry in UK by
giving special privileges to guest in host
country.

• The destinations and tourism communities can
accomplish them by collaborating or say merging up
with multinational organisation which will help in
developing activities, services, amenities etc. Thus,
such firm need to be merged who have detailed
knowledge of town and localities so that decision
making is done effective manner (Morrison, 2018).
• Another way of implementing vision and objective
is that they can have do promotion as well as
advertising at broader rate of scale to promote
amenities such as bars, cafes, malls, street shops etc.
Such measures assist in accomplishing the described
elements.

SHAREHOLDERS
• Broad stairs town team- These are the shareholders who
work with collaboration with many people to accomplish
the proposed project such as retailers, vendors, landlords
etc.
• State government- These are shareholders who are
responsible for development of town and societies & other
facilities are essential for growth of destination.
• Local Municipality- Local municipality are important for
town because they take all major decisions in town and
work under government consideration. Finds, employment
and other related decisions are finalised by municipality.

how strategy is going to benefit the resident & visitors
socially and economically
• Benefits of visitors socially- As the visitors visit to
different countries it has many benefits in the eye of
visitors one of the major part of benefit the visitors are
earn from society or from the residents because the major
interaction of the visitors are from the local people or it
can also said that first way of contact of the visitors are
the resident of the country. They provide them good
knowledge about their culture, heritage, local language,
food and beverages. These things might prove very
beneficial to the visitors by which the get the information
about the different places.

• Benefits of visitors socially- As the visitors visit to
different countries it has many benefits in the eye of
visitors one of the major part of benefit the visitors
are earn from society or from the residents because
the major interaction of the visitors are from the
local people or it can also said that first way of
contact of the visitors are the resident of the country.
They provide them good knowledge about their
culture, heritage, local language, food and
beverages.

• Benefits of visitors socially- As the visitors visit to different
countries it has many benefits in the eye of visitors one of the
major part of benefit the visitors are earn from society or from
the residents because the major interaction of the visitors are
from the local people or it can also said that first way of contact
of the visitors are the resident of the country. They provide them
good knowledge about their culture, heritage, local language,
food and beverages.
• Benefits to visitors economically:- As the tourism in beneficial
for residents for at the same time in some aspects tourism is also
beneficial for the visitors as they visit different countries and get
to know the different culture and heritage whereby it in some
aspects of economy it is also beneficial they got to know the
source of income of different countries what are the key points
that can help the visitors to do good for their own economy

CONCLUSION
After a brief analysis of above report, it is concluded that tourism
sector is drastically changing and developing as well as shaping from
time to time. In the present report how tourism strategic plans is
beneficial for coastal area has been discussed with appropriate example.
Further, collaborative planning which is required in tourism sector is
explained in which rationale for using this approach has been discussed
properly. Then, in part 2 vision as well as objectives of Broad stairs is and
challenges faced by them have been stated briefly. It is important for
everyone to have clear vision and mission for overall development. So,
this helps in making effective decisions in planning process as well as
development. Also, how these vision as well as mission are to be
implemented & key shareholders who take decision in the project are
being identified.

REFERENCES
Books & Journal
• Soulard, 2018. Social capital and destination strategic planning.Tourism
Management,69, pp.189-200. Ibrahim, 2016. Assessing Tourism Planning:
Goals and Objectives for Egyptian Tourism.
• Garcia, 2018. Post-earthquake strategic tourism plan for the municipality of
Bolívar, Manabí, Ecuador. GeoJournal of Tourism and Geosites, 23 (3), 881–
894.
• Papageorgiou, 2019. Developing a Sufficient and Effective Coastal Tourism
Model.Journal of Tourism Leisure and Hospitality,1(1), pp.29-34.
• Jarratt, 2019. Planning for climate change impacts: coastal tourism
destination resilience policies.Tourism Planning & Development, pp.1-18.
• Rahmoun, 2019. Restructuring Integrated Spatial Tourism Planning in the
Syrian Coastal Region: Tourism for Peace. InCultural Sustainable
Tourism(pp. 219-231). Springer, Cham.
• Mwesigwa, 2017. Collaborative planning as a prospect to nurturing domestic
tourism: perspectives from service providers in mid-western Uganda.

• Petrova, 2016. Collaborative management and planning of
urban heritage tourism: Public sector perspective.International
Journal of Tourism Research,18(1), pp.1-9.
• Ullah, 2018. Stakeholders' identification for collaborative
tourism planning in coastal areas of Sindh Province,
Pakistan.Abasyn Journal of Social Sciences,(Special Issue),
pp.140-151.
• Morrison, 2018.Marketing and managing tourism destinations.
Routledge.
• Hjalager, 2019. Capacity-, system-and mission-oriented
innovation policies in tourism–characteristics, measurement and
prospects.Journal of Policy Research in Tourism, Leisure and
Events, pp.1-20.
• Habibi, 2019. Implementing Saudi Arabia’s Vision 2030: An
Interim Balance Sheet.Middle East Brief,127, pp.1-9.