Advantages of Tourism Strategic Plan for Coastal Area

This document discusses the advantages of producing a tourism strategic plan for a coastal area and provides an example of a destination that has benefited from it. It also explores the significance of collaborative planning in tourism and discusses the pros and cons of this approach for Broadstairs coastal area.

Assessment 2020 Intake

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
1. Examine the advantages of producing tourism strategic plan for a coastal area and
illustrate that with an example of a destination that has benefited from it...............................
2. Describe the significance of Collaborative planning in tourism and justify why this
approach would be useful for Broad stairs coastal area. Discuss pros and cons of this
approach.................................................................................................................................5
TASK 2......................................................................................................................................7
3. Accumulate a brief tourism strategy with clear vision and objectives, which will
address the current issues and challenges that Broad stairs is facing.....................................7
4. Describe how your vision and objectives could be implemented and identify the key
stakeholders in charge of delivering those objectives............................................................9
5. Evaluate how your strategy is going to benefit the residents and visitors socially and
economically.........................................................................................................................10
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13
Books and Journals...............................................................................................................13

INTRODUCTION
Tourism plays an important role which involves various segments across the globe. In
addition to this, it is an income source for residential persons as well as visitor comes from
outside world. Broad stairs is a beautiful town which is located in East Kent Cost between
Margate and Ramsgate. There are seven kind of beautiful bays that involves far above the
ground streets, ample of things to see and do. It is possible for every individual to make
foreign travel accessible at low cost. In addition to this, the higher authority focuses on
making effective tourism plan in order to grab new opportunities for developing strong
economies as well as communities for the future time period. In first part of assignment
included the advantages of producing tourism strategic plan for a coastal area as well as
significance of collaborative planning in tourism that is helpful for Broad stairs Coastal area.
On the other hand, in second part of report describes how vision and mission related to
tourism industry is implemented in an effective manner. In addition to this, it has been
analysed that how strategic plan is advantageous for residents as well as visitors
economically and socially (Azam, Alam and Hafeez, 2018).
TASK 1
1. Examine the advantages of producing tourism strategic plan for a coastal area and
illustrate that with an example of a destination that has benefited from it.
The tourism strategic plan signifies the intense procedure of creation of shared skills
and knowledge regarding tourism in the town and its special effects. In various regions, there
are differentiated tourism plan around the globe. In context of Broad stairs, it is necessary to
make effective tourism strategic plan in order to attract ample of visitors. There are different
advantages related to plan which is going to be mentioned below:
Increases operational efficiency: It is necessary to make an appropriate tourism
strategic plan for attracting large number of tourist. It helps the residents of Broad stairs to
learn the new culture through visitors as well as adopting that culture in their places that helps
in increasing operational efficiency at marketplace. Apart from this, it increases sales as well
as profitability level in future period of time (Bredvold and Skålén, 2016).
Boosting profitability level: The visitor come to Broad stairs for making memories
in this place And also it helps residential person opening shops as stalls of food and

beverages, jewellery, ornaments as well as accessories and many more. It increases sales as
well as profitability level of individual person during the period of time. In addition to this,
the visitor brings their new culture and ideas help them in increasing profit for future period
of time. The main focus of Broad stairs is to earn more and more profit by selling their
products and good to its visitors. Also they focus on adopting foreign culture in order to
increase their sales in targeted period of time.
Enhancing market share: The residential person makes suitable tourism strategic
plan that helps in increasing market share which will be beneficial for them. In addition to
this, it helps them in attracting ample of visitors around the world. It also enhances sales as
well as level of profitability in future period of time (Dimitriou, 2017).
It is proactive: Herein, it is necessary for resident person in order to being proactive
rather than reactive. Therefore, the people of Broad stair make number of plan and procedure
for attracting customer at marketplace. They assess the need and wants of customer through
surveys as well as feedback of previous customers that helps in plan their strategies
accordingly.
Provide direction: By attracting large number of customer, it provides direction to
the residential people live there. They thinks about their occupation related to installation of
different kind of shops such as jewellery, ornaments, food and beverages as well as many
more. It helps them in earning more and more revenue by selling their products to visitors.
And also, it assists them in attracting ample of visitors to visit their vacation on Broad stairs.
Make business more durable: It visitors choose Broad stairs as a vacation place then
the person come there to enjoy their holiday. It assists residential person to make business
more durable at marketplace. It helps the residential of Broad stairs to increase their
performance level in the market. In other world, it has been said that this business helps
residential person in increasing their income and profit in stipulated period of time.
Foreign exchange income: Moreover, it helps in increasing foreign income by means
of coastal tourism. In addition to this, it helps in increasing exporting as well as importing of
good across the region which enhancing revenue in host country. With the help of foreign
exchange income, coastal areas also launching new actions which makes them a improving
destination.

Nature protection: It is necessary to follow the rules and regulations which are made
by government in order to develop an effective tourism plan. In addition to this, they offer
protection to nature eco system at wider level. It helps in protecting the environment in order
to order to provide good opportunities to people of country (Griffin, 2017).
Therefore, tourisms play an important role in various regions around the globe. It also
helps in enhancing export as well as import of products and services in order to create more
and more income for residential person of country.
2. Describe the significance of Collaborative planning in tourism and justify why this
approach would be useful for Broad stairs coastal area. Discuss pros and cons of this
approach.
Collaborative tourism planning determined as a procedure which includes direct
conversation among the participating stakeholder in order to take effective decision at
marketplace. Beside form this; it is adopted by government for success as well as growth of
tourism sector and destination. They include ample of stakeholder for making an effective
plan in order to survive for a longer time period. There are different kind of stakeholder such
as government, legal authorities, tour operators, trade association, tourist, businesses as well
as institutes and many more (Guimarães and Silva, 2016). The importance for Collaborative
planning in tourism related to Broad stairs which is going to be mentioned below:
 Tourism has a wide variety which enforces direct influences on various stakeholders
that is necessary to be managed in an appropriate manner. Therefore, it helps the
individual person of Broad stairs to take effective decision for increasing sales as well
as profitability level in the market.
 It is necessary for tourism industry to work together with stakeholders that helps them
in taking effective decision for earning more and more profit. In addition to this, it is
necessary to analyse the need and wants of visitors in order to take decision that helps
in enhancing revenue in the market. Therefore, it is the income source for the
residential person of Broad stairs through attracting ample of visitors at marketplace.
 Tourism sector offer employment opportunities to the person included transporter,
trade association, NGO, host communities, tourist and so on. It helps the individual
people of Broad stairs to increase their income source at marketplace. Apart from this,
it is useful for the residential person in such a manner that helps in increasing profit
and sales in upcoming period of time.

Therefore, there is different kind of significance of collaborative planning in tourism
sector as well as helpful for Broad stairs coastal areas. In assistance of this, there are various
pros and cons which are going to be mentioned below:
Pros
Effective Solution: There are different issues as well as problems arise when make an
effective plan. Therefore, it is necessary to take mutual deliberation of shareholder in order to
generate solution in an effective manner. Apart from this, for this process, it is vital to
increase the knowledge and competence regarding culture and background which is adopted
in collaborative planning for improving coastal area. Beside from this, there are ample of
shareholder included in this process so that it imposes less charge in relation to planning done
in proper manner (Moutinho and Vargas-Sanchez, 2018)
Sustainable development: There is another advantage of collaborative planning in term
of maintaining tourism strategy that helps in saving the expenditure in relation of improving
of tourism industry by assessing the need and wants of customer in an appropriate manner as
well as optimum utilisation of resources within tourism sector (Han, Kim and Kiatkawsin,
2017). Therefore, it offers sustainable development for organisation in this industry.
Democracy: Moreover, democracy is another major advantage for tourism industry. In
addition to this, it regulates democratic system as well as conversion in improvement of
tourism sector into planning which will be genuine for each one. Therefore, it is useful to
create a partnership with stakeholders because they bring innovative ideas at workplace. It
helps in gaining sustainability within tourism sector.
Cons
Burden: In addition to number of benefits, there are some kinds of problems which
occur in tourism sector. While making effective planning and procedure related to
improvement in tourism sector which will sometime become burden for them. It imposes
adverse impact on tourism sector.
Identify Legitimacy: Moreover, it is necessary to assess which stakeholder is vital
for making effective planning as well as development procedure. But, it sometime generates
conflicts and grievance among person within tourism industry. Therefore, legitimacy builds
the consistency in entire procedure in an appropriate manner.

TASK 2
3. Accumulate a brief tourism strategy with clear vision and objectives, which will
address the current issues and challenges that Broad stairs is facing.
Tourism sector plays an important role for growth as well as development of business
organisation (Khodadadi, 2016). It is necessary to make effective tourism strategy with clear
goal and objective which is going to be mentioned below:
Vision
“The primal vision of Broad stairs is to achieve a leading position in island
destination”.
Mission
 To increase the visibility of Broad stairs considered as a top most tourist destination in
emerging market.
 To wider the tourism goods portfolio to involve cruise tourism, business tourism as
well as eco- tourism,
 To boost the tourism industry considered as a key mechanism of expansion and
development.
Aim and objectives
 It helps Broad stairs in tourism planning during the expansion of tourism policies as
well as procedures of long term plan.
 It is necessary to make frivolous activities reasonable to the population at wider level.
 It is essential for Broad stairs for create understanding related to significance of
sustainable tourism expansion as well as maintain enterprises in environmentally
criticism.
 It is important to collect statistical data as well as information on tourism theme.
 It helps Broad stairs in tourism planning during the expansion of tourism policies as
well as procedures of long term plan.
 They also offer attractive packages which are budget friendly for visitors as well as
they take the helps of surveys as well as feedbacks that place the audience is most
love to travel.

 They can use different kinds of marketing technique such as referral marketing and e-
mail marketing, social media campaign helps in reaching more potential visitors.
 They focus on competitors’ business model and strategies in order to know how they
reach large number of customer and implement those things in own business in order
to get better results.
 Broad stairs emphasised on unique selling point in order to innovative services to its
visitor at affordable price.
Therefore, it is necessary to make effective vision and objective of Broad stairs in
order to earn more and more profit. It helps them in achieving a leading position in island
destination. In addition to this, there are some issues and challenges which are confronted
by Broad stairs that is discussed below:
Globalisation: Herein, the tourism sector focuses on providing products that helps the
visitors in experiencing something new that they have not experienced earlier. Broad stairs
focuses on generating innovative idea to connect with ample of visitors at global level. It
helps them in increasing sales as well as profitability level at marketplace (Kim, Park and
Choi, 2017)
Taxation: Taxation policy is another major issue which is confronted by Broad
stairs. Therefore, it is important to provide competitively price submission for fair equation.
In addition to this, it is also the responsibility of government to make contribution towards
buying, travel retailing as well as tourism expenses.
Infrastructure: Moreover, it is necessary for Broad stairs to get better infrastructure
in order to attract large number visitors across the globe. Apart from this, there is different
kind of solution for improved infrastructure such as good public transport as well as interpret
solutions at ports and stations (Mohsin, Ramli and Alkhulayfi, 2016).
Travel Marketing: It is important for individual person of Broad stairs to maintain
good perception related to travel marketing. In addition to this, by using social media such as
advertising, publicity, sponsorship as well as sales promotion in order to attract ample of
audience to enjoy their vacations on Broad stairs,
Security: Furthermore, it is important to offer security to the individual person who
came to enjoy their vacation in beautiful beach named as Broad stairs. This is the major issue

which is faced by localised person of UK. Therefore, it is the responsibility of government to
build improved safekeeping infrastructure for travellers as well as tourist.
Human resource: Labour market is the major issue which is confronted by tourism
industry. It is difficult for this industry to hire workers at relatively aggregate price. Apart
from this, they wants highly skilled and competent person in order to satisfy the changing
need of tourist. It assists them in increasing sales as well as profit in upcoming period of time
Kim and Nam, 2016).
Productivity and competiveness: It is necessary to adopt labour exhaustive approach
in order to gain competitive advantage over rival firm at marketplace. Apart from this, it is
important to hire talented and competent employees in order to serve the changing demands
of customer in better way. It helps them in achieving competitive benefits in the market
(Samori, Salleh and Khalid, 2016)
There is different kind of issues as well as challenges which is confronted by Broad
stairs. Therefore, it is necessary to take effective measure and action in order to resolve this
kind of issues. It helps them in gaining sales as well as profitability level in future period of
time. And also helps in achieving leading position in becoming popular island destinations.
4. Describe how your vision and objectives could be implemented and identify the key
stakeholders in charge of delivering those objectives.
There are different kinds of vision as well as objective which will be executed in an
effective manner as well as the stakeholder plays an important role in achieving those
objectives in successful manner. The primal vision of Broad stairs is to achieve a leading
position within island destination. Therefore, stakeholder plays an essential role in term of
accomplishing vision in timely manner (Kotler, Makens and Baloglu, 2017). It is necessary
to make an effective planning, procedures as well as policies that help in improving tourism
policies in order to maintain long term planning. In addition to this, it is vital to collect
statistical information related to tourism sector. It is necessary to tourism planning in order to
improve policies related to tourism sector. In addition to this, it is necessary to offer statistical
information connected to tourism sector. Apart from this, they also offer attractive packages
which are budget friendly for visitors as well as they take the helps of surveys as well as
feedbacks that place the customer is most love to travel. In addition to this, they can use
different kinds of marketing technique such as referral marketing and e-mail marketing,

social media campaign helps in reaching more potential visitors. They focus on competitors’
business model and strategies in order to know how they reach large number of customer and
implement those things in own business in order to get better results. In assistance of this,
Broad stairs emphasised on unique selling point in order to innovative services to its visitor at
affordable price (Makkonen, 2016). Apart from this, it helps in increasing sales as well as
profitability level in upcoming period of time. They implement those entire objectives in an
effective manner in order to earn more and more revenue as well as profit. In addition to this,
they emphasised on implementing these strategies in an appropriate manner in order to attract
ample of visitor in tourism sector. The government make rule and regulation in relation to
developing strategies as well as tactics for achieving goal and objective in less period of time.
Apart from this, in order to take feedback and surveys of audience, it helps in building the
strategies as well as tactics according to the need and wants of audience within tourism
industry.
Therefore, the main purpose is to provide effective packages to its audience in order
to earn more and more profit. It helps in increasing sales as well as profitability level in future
period time. In addition to this, they focus on implementing appropriate strategies in order to
attract ample of audience that increases performance level of Broad stairs in mind-set of
consumer. In addition to this, it helps them in bring the visitor in order to enjoy their vacation
in holidays at Broad stairs.
5. Evaluate how your strategy is going to benefit the residents and visitors socially and
economically
Benefits of resident socially
There are various social benefits to residents of Broad stairs such as tourism brings
foreign currency which increases the standard of living of residents. Tourism also encourages
or motivates local art and this attracts visitors and benefits to residents. They also promote
their culture through celebrating their local cultural events and festivals that attract more
visitors and they get a chance to earn more profit. Tourism benefits in development of
infrastructure and this can also benefit residents. Residents also gain knowledge of other
cultures, language and skills with tourism. Tourism encourages development because local
governments earn profit with tourism and support infrastructure and school development
which is really helpful for residents. Tourism also encourages civic involvement and pride to
residents. Tourism also helps residents in preserving their local culture. In addition to this, the

visitors bring new culture that helps residential person in adopting those culture and heritage
in order to earn profit in tourism industry. In addition to this, by installing shops of jewellery,
ornaments, foods and beverages are another source of income for individual person of UK. It
also helps in increasing standard of living of person of the country. Therefore, it is the source
of income for residential persons of UK (Sigala, 2017)
Benefits of visitors economically
There are various benefits of tourism to visitors like they learn various new things and
also gain knowledge of other cultures, languages and skills. Visitors interact with new people
while visiting or exploring new places this increases their knowledge and with this they get to
know about various cultures and religions. They also have benefits that they get to know
about the local heritage of the place. Visitors get wonderful insight into local ways of life
and this motivates visitors towards new places. With this visitors maintain good relationships
with local residents of this place and help in prevention of culture of two and many more
communities. Tourism also promotes international connection and this brings more cultural
connection and cross-culture awareness for both visitors as well as local residents.
Benefits of residents socially
There are different benefits to residents of tourism from an economic point of view
such as residents can open shops to attract visitors and earn profits. Tourism profitability
helps the local economy in sequence in order to develop new forms of income for residents.
Tourism also gives employment opportunities to local residents that bring economic
development in the state or country. Tourism also provides opportunities for local
entrepreneurs to implement new goods and services or facilities that bring employment
opportunities locally to residents. The main benefit behind encouraging tourism by local
residents is that this is the effective income source for them and this increases their standard
of living. This also creates business opportunities for locals directly related to hotels and tour
services.
Benefits of visitors economically
Visitors visit various places and gain knowledge about their economy that motivates
them in sequence to develop their economy. Sometimes visitors get impressed by the
infrastructure and community of the place and establish their business which is beneficial for
both visitors and residents economically. Visitors generate various ideas while visiting places

about the culture, infrastructure, product and services of the visited places that encourage
them and they implement their ideas within their state and country with this generate revenue
and this support their economy. With this they develop new forms of income in their local
areas and enhance their economy. Visitors are also able to develop their country’s
infrastructure by generating various ideas from the visited place and developing their
economy (Siyambalapitiya, Zhang and Liu, 2018)
CONCLUSION
From the above mentioned report, it has been analysed that tourism sector plays an
important role for success and development of industry. This report discusses about Broad
stairs in order to achieve a leading position in island destination. It helps them in increasing
sales as well as profitability level in future period of time. It is necessary to make effective
vision and objective in order to work for them in an effective manner. And also the main
objective is to achieve a good position in the market. There is different kind of issues and
challenges which is faced by Broad stairs. And they also focus on implementing those
strategies that helps in achieving vision in targeted period of time. Apart from this, they make
collaborative contribution with stakeholder that helps in attracting large number of visitors at
marketplace. There are different kind of pros and cons related to the collaborative approach
adopted by Broad stairs.

REFERENCES
Books and Journals
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industry. Journal of Hospitality and Tourism Management, 31, pp.45-51.
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Guimarães, C.R.F.F. and Silva, J.R., 2016. Pay gap by gender in the tourism industry of
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tourism industry practitioners and students using Analytic Hierarchy Process (AHP). Journal
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on selected Asian countries. Tourism Management Perspectives, 19, pp.131-136.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and
industry. Current Issues in Tourism, 20(4), pp.346-355.
Siyambalapitiya, J., Zhang, X. and Liu, X., 2018. Green human resource management: A
proposed model in the context of Sri Lanka’s tourism industry. Journal of Cleaner
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Towner, N., 2016. How to manage the perfect wave: Surfing tourism management in the
Mentawai Islands, Indonesia. Ocean & Coastal Management, 119, pp.217-226.
Zamani-Farahani, H. and Eid, R., 2016. Muslim world: A study of tourism & pilgrimage
among OIC Member States. Tourism Management Perspectives, 19, pp.144-149.