Advantages of Tourism Strategic Plan for Coastal Area

Assessment 2020 Intake

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
1. Examine the advantages of producing tourism strategic plan for a coastal area and
illustrate that with an example of a destination that has benefited from it...............................
2. Describe the significance of Collaborative planning in tourism and justify why this
approach would be useful for Broad stairs coastal area. Discuss pros and cons of this
approach.................................................................................................................................5
TASK 2......................................................................................................................................7
3. Accumulate a brief tourism strategy with clear vision and objectives, which will
address the current issues and challenges that Broad stairs is facing.....................................7
4. Describe how your vision and objectives could be implemented and identify the key
stakeholders in charge of delivering those objectives............................................................9
5. Evaluate how your strategy is going to benefit the residents and visitors socially and
economically.........................................................................................................................10
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13
Books and Journals...............................................................................................................13

INTRODUCTION
Tourism plays an important role which involves various segments across the globe. In
addition to this, it is an income source for residential persons as well as visitor comes from
outside world. Broad stairs is a beautiful town which is located in East Kent Cost between
Margate and Ramsgate. There are seven kind of beautiful bays that involves far above the
ground streets, ample of things to see and do. It is possible for every individual to make
foreign travel accessible at low cost. In addition to this, the higher authority focuses on
making effective tourism plan in order to grab new opportunities for developing strong
economies as well as communities for the future time period. In first part of assignment
included the advantages of producing tourism strategic plan for a coastal area as well as
significance of collaborative planning in tourism that is helpful for Broad stairs Coastal area.
On the other hand, in second part of report describes how vision and mission related to
tourism industry is implemented in an effective manner. In addition to this, it has been
analysed that how strategic plan is advantageous for residents as well as visitors
economically and socially (Azam, Alam and Hafeez, 2018).
TASK 1
1. Examine the advantages of producing tourism strategic plan for a coastal area and
illustrate that with an example of a destination that has benefited from it.
The tourism strategic plan signifies the intense procedure of creation of shared skills
and knowledge regarding tourism in the town and its special effects. In various regions, there
are differentiated tourism plan around the globe. In context of Broad stairs, it is necessary to
make effective tourism strategic plan in order to attract ample of visitors. There are different
advantages related to plan which is going to be mentioned below:
Increases operational efficiency: It is necessary to make an appropriate tourism
strategic plan for attracting large number of tourist. It helps the residents of Broad stairs to
learn the new culture through visitors as well as adopting that culture in their places that helps
in increasing operational efficiency at marketplace. Apart from this, it increases sales as well
as profitability level in future period of time (Bredvold and Skålén, 2016).
Boosting profitability level: The visitor come to Broad stairs for making memories
in this place And also it helps residential person opening shops as stalls of food and

beverages, jewellery, ornaments as well as accessories and many more. It increases sales as
well as profitability level of individual person during the period of time. In addition to this,
the visitor brings their new culture and ideas help them in increasing profit for future period
of time. The main focus of Broad stairs is to earn more and more profit by selling their
products and good to its visitors. Also they focus on adopting foreign culture in order to
increase their sales in targeted period of time.
Enhancing market share: The residential person makes suitable tourism strategic
plan that helps in increasing market share which will be beneficial for them. In addition to
this, it helps them in attracting ample of visitors around the world. It also enhances sales as
well as level of profitability in future period of time (Dimitriou, 2017).
It is proactive: Herein, it is necessary for resident person in order to being proactive
rather than reactive. Therefore, the people of Broad stair make number of plan and procedure
for attracting customer at marketplace. They assess the need and wants of customer through
surveys as well as feedback of previous customers that helps in plan their strategies
accordingly.
Provide direction: By attracting large number of customer, it provides direction to
the residential people live there. They thinks about their occupation related to installation of
different kind of shops such as jewellery, ornaments, food and beverages as well as many
more. It helps them in earning more and more revenue by selling their products to visitors.
And also, it assists them in attracting ample of visitors to visit their vacation on Broad stairs.
Make business more durable: It visitors choose Broad stairs as a vacation place then
the person come there to enjoy their holiday. It assists residential person to make business
more durable at marketplace. It helps the residential of Broad stairs to increase their
performance level in the market. In other world, it has been said that this business helps
residential person in increasing their income and profit in stipulated period of time.
Foreign exchange income: Moreover, it helps in increasing foreign income by means
of coastal tourism. In addition to this, it helps in increasing exporting as well as importing of
good across the region which enhancing revenue in host country. With the help of foreign
exchange income, coastal areas also launching new actions which makes them a improving
destination.