Pringles Packaging Analysis

This project analyzes the role of packaging in building a brand, using Pringles as a case study. It examines the impact of packaging on branding, identifies challenges faced by the company, and recommends strategies to maintain a hygienic environment and enhance brand image. The project includes a thematic analysis of survey data from consumers, providing insights into their perceptions of Pringles packaging.

To analyse role of packaging in
building a brand of product: A
case study of Pringles (P&G).

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................4
1.1 Background.......................................................................................................................4
1.2 Rationale of the study.......................................................................................................6
1.3 Research aims and objectives...........................................................................................6
1.4 Analysis and framework...................................................................................................7
1.5 Significance of the study..................................................................................................7
1.6 Structure of the Dissertation.............................................................................................8
CHAPTER 2: LITERATURE REVIEW.........................................................................................9
Theme: To identify the role of packaging in building of the product....................................9
Theme: To identify the importance of packaging. ..............................................................10
Theme: To analyse the impact of packaging on branding....................................................11
Theme: To identify the challenges related to packaging, faced by the company ................13
Theme: To recommend ways or strategic measures to maintain a hygienic environment...14
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................16
3.1 Introduction ...................................................................................................................16
Research philosophy: ...........................................................................................................16
Research design:...................................................................................................................16
Research approach:...............................................................................................................16
Research strategy:.................................................................................................................17
Data collection:.....................................................................................................................17
Sampling:..............................................................................................................................18
Data analysis.........................................................................................................................18
Ethical consideration............................................................................................................18
Validity and reliability..........................................................................................................19
CHAPTER 4: DATA ANALYSIS................................................................................................20
4.1 Introduction....................................................................................................................20
4.2 Thematic Analysis .........................................................................................................20
CHAPTER 5: CONCLUSION & RECOMMENDATIONS.........................................................37
5.1 Conclusion......................................................................................................................37

Recommendation..................................................................................................................39
REFERENCES .............................................................................................................................42
APPENDIX ...................................................................................................................................45

CHAPTER 1: INTRODUCTION
Title : “To analyze the role of packaging in building a brand of the product: A case
study based on Pringles (P&G)”.
1.1 Background
Business organizations uses broad variety of marketing techniques to increase their sales,
gain market share, attract new buyers and also helps to retain existing customers. Marketing
activities includes product design, packaging, product pricing, distribution, product placement,
advertising and a variety of promotional activities (Aning, 2015). Food and beverage industries
are always considered the best quality of materiel and brand packaging design. For an example
P&G, American multi-national consumer goods corporation headquartered in downtown
Cincinnati. They are personally concern about the hygiene factors and personal care. Moreover,
the main aim of the articles to express the role of packaging on the brand of product, that is most
necessary for the organizations (Packaging design as a Marketing tool and Desire to purchase,
2018). Nowadays, competitive environment and high quality of services has changed due to
person lifestyle and self-service. According to firms or an organization, packaging is the first
promotional attractive tool through consumers get attract.
Consumer market has been increasing in rapid manner. Number of new competent has
comes with new product and services (Conrad and Thompson, 2016). In order to stand up in the
competitive market, company needs to evaluate new approaches and models to retain the
customer attraction and goals. One of the most distinct marketing tool that has become most
wanted in products that is packaging and product design. These two are the role play for the
company stability and growth. Present research will be based on Product Packaging pf
“Pringles”. It is an American brand of potato and wheat based stackable snack chips owned by
Kellogg's. Its original names is Pringles Newfangled Potato chips. This product has been sold in
more than 140 countries and besides, it is the fourth most popular snack after Lay's, Doritos and
Cheetos according to 2012, results. This snack originated by P&G who fist sold this product to
consumers with the best quality and designs in 1967. In the context of packaging it is the
container of a product that safe product from dirt and other unhygienic factor. Packaging is the
necessary component in the food products specially those who get spoiled in fast mode. For
organizations this factor has always been most considerable in term to maintaining good quality

and sales. Innovative packaging give advantage to compete with their rival firms. Product
packaging must attract new customers towards the product sale.
Company Review
Present study will be based on Pringles that is of P&G product, it is the most branded and
popular company. That is famous of better opportunity and growth. Without the help of
consumer support company cannot take the product in long run. Buyers having different desires
and goals with the product price, packaging, designing and taste in the context of food and
beverages (Depecik, Everdingen and Bruggen, 2014). This is the most leading factor that is
adopted by the P&G company. It is basically a multinational company of America. They
ensuring for 175 years for their safety of people who use their product and services. In the
context of Pringles, in mid 1950's American are most likely to have or consuming $350 million
worth of potato chips in a year. In the context of Pringles, buyers are not happy and satisfied with
quality, taste and packaging. Overall, P&G is the worlds the largest producer of frying potato
chips industry. In order to enhance the promotional tool of the product. Most of the P&Gers
develop new product design, size, taste and packaging through which chips get safe from
breaking. That is the reason shape of the chips are of cylindrical and of saddle shape. This is the
overview of the Pringles that is sold by P&G.

1.2 Rationale of the study
Consumers are not liked Pringles due to its taste, packaging and size and shape. Overall,
it has been seen by researcher that overall impact are giving negative impact on the company
brand. In spite of that, Packaging play a crucial role to protect product image. For that, company
needs to be attentive towards the marketing promotional concept. Present study discussing the
role of packaging in the context of branding. In the context of consumer preference and
consumer buying behavior are the major issues (Fournier, Breazeale and Avery, eds., 2015). That
also helps to maintained the better opportunity and goal that helps to take the better advancing
growth. In spite of this factor some other things are also given major impact on the product
packaging that is all about the nature of fact. Before, taking product into market organization
should measure the current consumer demands and preferences. This process will helpful for
companies to make better innovative strategic plan. Overall, study will present the different new
roles and important aspect of packaging. That helps to build a company brand or product
popularity as well. Overall, background or scenario of this study will explain the importance of
hygiene factor and the role of consumer as well.
1.3 Research aims and objectives
Overall, study will be taking the crucial role of product labeling and packaging concept.
In order to take this study further, researcher explain the need and what are the outcomes from
this research. It represents the importance or role of packaging in the context of product brand
(Jones and Slater, 2014). It gives new methodologies and research that helps to understand the
more knowledge and growth. There are some objectives and aims that would be taken by
investigator throughout the study.
Aims: To analyze the role of packaging in building a brand of the product: A case study of
Pringles (P&G).
Research objectives
 To identify the role of packaging in building of the product
 To identify the importance of packaging.
 To analyze the impact of packaging on branding.
 To identify the challenges related to packaging, faced by the company
 To recommend ways or strategic measures to maintain a hygienic environment.

Research questions
 What is the role of packaging in protecting the brand image of product
 Does the role of packaging is crucial for promotional activities that influence sales
 Does the role of packaging helps to meet the challenges faced by the company
 What are the impact of packaging on branding of product and services
1.4 Analysis and framework
The researcher will gather the information of the study on in order to take the concept of
packaging in the context of brand role. Researcher will present the data based on primary and
secondary research. Researcher will undertake the different approaches and concept to
explaining the role of packaging in the context of product Pringles. It brings new changes and
give outcomes from new development growth (Khan, 2014). It also summarizing the importance
of marketing promotional tools and their importance in product branding. Such as packaging
helps to protect the consumer product, promote the brand image, facilitation of storage etc. In
pursuance to the former, information shall be gathered through primary and secondary sources.
On the basis of survey questionnaire with the respondent. Overall, it reflects the different aspects
of data and information. On the basis of following the research aims and objectives.
1.5 Significance of the study
Study or research has been helped to identify the role of packaging in product branding. It
helps to make the quality level of the product that has been proved profitable for the
organization. This research has presenting the importance of product packaging in the context of
Pringles. Overall, it presents the overall aspect of the product packaging and marketing
promotional activities. This makes the target goals specific and demanding (Lieberman, Lee and
Folta, 2017). Study outcomes helps to improve the packaging role that must be required for the
food industry to make over some innovative changes in packaging to get new market value and
consumer attraction.
Overall, the result of the study will be most useful for companies to clear the role and
importance of products and product packaging. In spite of that, it will also fruitful for researcher
to get the new knowledge of the research goals and objectives. Study also gives importance in
the context of consumer perception of product quality at the point of purchasing. Overall, study
giving the overall aspect of product packaging.

1.6 Structure of the Dissertation
Chapter 1: Introduction: in order to take the first chapter of the study has been presenting the
overview of the whole study, concept and brief knowledge of the aims and objectives. Moreover,
introduction of the chapter will take the study further with some brief introduction of all the
study. Under which they are explaining the small brief of product packaging and its role in
product branding. In spite of that, researcher has given overall study aims and objectives they
will cover in the study as well.
Chapter 2: Literature Review: In continuation with second chapter under which investigator
will take the critical analysis of the concept, that helps to enhance the overall understanding of
the concept. Under which, researcher will critical the role of packaging in building of product.
Besides, it also provides some challenges or factors through organization get affected in terms of
gaining the market satisfaction (Rangappa, 2017). Overall, it brings new outcomes on the basis
of different data and goals.
Chapter 3: Research Methodology: Research methodology is the essential segment of the
dissertation to take over the techniques and methods. Under this scholar will work on different
approaches and strategies to take study further. Third chapter will consider methods such
primary and secondary. Data methods quantitative and qualitative. Overall, it brings new ideas
and methodologies to present data.
Chapter 4: Data Analysis: In order to take research further, scholar takes the data through
different respondents and analysis into statistical manner. This chapter will take the all data into
interpretation in order to take actual output and relevant matter of fact. Data analysis shows the
collected data into perfect manner. That represents the actual productive manner of fact.
Chapter 5: Conclusion & Recommendation: In order to take the research in ending stage.
Apart from that, it takes better presenting level and promotional activity goals. Apart from that, it
will take better opportunity and goal. Moreover, this brings new way of learning and methods to
take the best approachable (Schill, Lentz and Schill, M. 2017). Overall, it brings new opportunity
and growth that affect business level and position level of growth. From the basis of analysis
process that helps to take the better opportunity and task making performance.

CHAPTER 2: LITERATURE REVIEW
Theme: To identify the role of packaging in building of the product
According to Sedlacekova, (2017), Product Packaging helps to attract customers attention
in terms of particular product or brand. It enhances the brand image and quality. That attracts
new product and services. In spite of that, packaging gives better influencing goals for
companies to take new opportunity and goals. That helps to review the overall, process or things.
It is the primary function is to protect the product against potential damage while
transforming, storing and selling. It gives better opportunity and growth in order to meet the
better objective and goals Package design adds value to the services that makes the best
productive and business association. According to consumer point of view that makes the proper
implementation process or needs that makes process easier and growth. Overall, it brings product
packaging and essential goals.
As per the view of Shah, Laverie, and Davis, (2017) Product essential features that helps
to promote the essential activities and growth level such as Design, colors, font, text and graphics
have an important role in product growth. Overall, it brings new opportunity for company to
satisfy with their customers. The role of packaging is more essential and required in the grocery
and food industry. Besides, the another role of packaging is on the level of growth that helps to
create new opportunity and growth. It helps to take the company market into the new level
Moreover, packaging of the product will also play a major role in terms to communicate product
information to consumers. Overall, it brings new clear cut level of things that promotes level of
growth. Overall, it brings new opportunity and growth for the company that helps to take over
from the activity and growth. On the contrary, Product packaging also impact negative in the
context of company growth. Overall, packaging also harm the company image that makes the
insufficient environment for the company. It brings new opportunity that helps to control the new
things and opportunity growth level. Overall, it brings new matter of fact that brings new
opportunity and matter of fact. Product damage or packaging damage will make company image
down and decreasing in terms of new approachable level of growth. Overall, brings new
opportunity and matter of fact. Overall, quality of work that, makes the necessary changes and
matter of opportunity level suggested by Steenkamp, (2017). Besides, damage to the packaging
can also have a detrimental effect. That is on the nature of fact. Overall, it brings new challenges
for company to handle the consumer dissatisfaction approach.

Overall, packaging is the medium between customers and company that express the
company quality, value and actual brand in terms of positive manner. In the context of Pringles
its role in packaging is the best quality, taste and saddle shape of chips. That attract consumers
towards them. On the contrary, packaging or taste become the reason of Pringles failure, that
gives negative impact in terms of making good task and approachable behavior.
Stowell and Kawar, (2017) argues that the best method to enhance the product image or
competitive advantage in an overload consumer goods market. Besides, lack of productive
packaging will lead the work effectively. Packaging is the most impact full making task that
affect business opportunity and growth making task performance.
Theme: To identify the importance of packaging.
According to van Ooijen and et.al., (2016) packaging defined quite simple as an extrinsic
element of the product. Packaging is more important for the company to introduce new
challenges and matter of fact to explaining the proper implementing process or goals (Open
Innovation: Pringles Print, 2010). The main concept behind Pringles was its crisp innovation.
P&G has been always given innovative concept that helps to take the customer attraction level
towards the organization level.
Product packaging of Pringles was such a manner that helps to keep the safe chips from
breakage. On the other side, packaging quality of the product should have capacity to store data
according to such a wounder full manner. Apart from that, it brings new opportunity and growth
that helps to take the approachable task making process that helps to gain the better quality level.
It makes brand impressive and unique. Sustainability of packaging helps to grow the
nature of fact that represent the best approachable target oriented task. Some features should
contain in the product packaging for example, company should make sure that product packaging
is Eco-friendly, product packaging style must be in form renewable sources. Besides, the most
ensuring part is that packaging that, they must be hygienic and protective for consumer. Along
with that, it brings new opportunity or growth in terms of making good public image. Overall,
target things makes the process clear and approachable.
On the basis of Wintrob, (2016) review packaging is the integral marketing strategy that
represent the glamorize a product in order to attract the consumers. Such like Pringles, Pringles
are the most wanted and acceptable snack in earlier days before they selling by Kellogg's which
is the again famous food manufacturing company. Pringles packaging helps to make the product

and make better services or level. Moreover, this brings new matter of fact that helps to control
the best approachable matter of fact. Overall, it brings new level of growth. It also helps to
enhance the brand awareness and gives more information to consumers in the context of
company brand image. It also helps to take the brand forward and take the best approachable
decision making approach. Packaging also important for product identification. For example
Pringles packaging is more innovative and productive that will help to control the approachable
task making approach suggested by Aning, (2015). It is also very important to connect the strong
bond between customers and company.
Theme: To analyse the impact of packaging on branding
On the basis of Conrad and Thompson, (2016) Brand and packaging are the main
elements of a product. Packaging design is an important factor to build brand's image and
identity. Packaging is perceived as a group of activities that are concerned with design,
production and filling a container or wrapper of the product in a way that the product can be
protected, stored, transported, identified and marketed successfully and efficiently.
Illustration 1: Pringles Packaging style
Source : Open Innovation: Pringles Print, 2010

Many B2B companies says that packaging is not really important as the customers places the
order through their cataloger, or they don't need a package to sell products on a retail shelf On
the basis of Sedlacekova, (2017). But package not only offers the selling purpose instead it
serves four other functions all which influence how a brand is recognized Expression of brand
identity or brand identification Every brand has its own printing, pattern and distinctive design
that supports the brand strategy and unique materials may help the users differentiate a brand in
the vast market. Packaging of a product should create a brand's value with focus on the target
consumer. It must be viewed across the entire marketing mix of the organization. Building
relationship Packaging builds a relationship between a brand and a user sometimes long after the
sales.
On the basis of Sedlacekova, (2017) A positive user experience can increase the loyalty
of the brand and increase number of users for the particular product. Communication Good
packaging makes it easier to find the information. If necessary information is difficult to find
then the packaging or even the product will be out of the user's expectation level. Physical
Protection The main impact which makes a perception about the brand is depended upon the
condition and appearance of the packaged product when it reaches the consumer. Unique
packaging design must not sacrifice function for the sake of making it stylish. Effective
packaging may attract new customers but keep existing ones away from competitors
On the basis of Rangappa, (2017) Brands must always find the balance between current
users and appeal to new users. Packaging communicates new brand positioning thereby creating
a perception in the consumer's mind. It can set products a part from the competition and helps in
defining the product. Consumer expects a high quality packaging for an expensive product.
Practicality is yet another concern as it is important. The cost of packaging is at the end beard by
the consumer at the end. For increase in packaging expenditures to be cost effective it must get
translated into higher sales. Packaging must also stick on to its intended use,if intended function
of the product is forgotten while designing the packaging the product could fail. Packaging offers
a opportunity to both consumers and B2B markets to influence the final user and customer brand
perceptions. It can work to create and maintain a brand's competitive advantage suggested by
Shah, Laverie, and Davis, (2017). There are factors like cultural, social, personal, psychological
which affect the consumer buying behavior and the branding of a particular commodity. Good
packaging always has a positive effect on the sale and marketing making them successful.

Packaging builds an expectation of the product. If there is any misalignment between the
expectation from packaging and the performance of the actual product then it will be a poor
communication from the brand and can create a negative image of the brand and consumers may
feel let down after using the product.
On the basis of Sedlacekova, (2017) It is important to achieve a balance so that a false
expectation isn't being builder and therefore avoids negative experience. Brand communication
gets strengthened when the message from the expectoration by consumer and actual performance
of the product.
Theme: To identify the challenges related to packaging, faced by the company
According to Rangappa, (2017), there are several company facing different challenges
and issues while setting the branding objectives. Some of are social challenges, technical
challenges, legal and regulatory challenges, distribution challenges etc. Pringles is the best
example to take under which they face several challenges and growth. Such as Pringles faces
social challenges due to which they face failures to get the customer dissatisfaction approach. It
brings new faces and challenging behavior growth, overall, it brings new issues and matter of
fact. That helps to take the better effective growth. Social challenges are relates to the better
quality and growth. That makes the productive growth level and influential target goals.
According to Rangappa, (2017), company faces technical challenges in terms of product
packaging. Customers are rationale they keep change their needs and wants. For that,
organizations has to adopt innovative concept for making brand aware and impact full. It gives
nature of challenging nature on the servicing of organization. Besides, according to Stowell and
Kawar, (2017) company facing seven challenges while building the product packaging. First
challenge is globalization, in this context company should adhere globalized and Eco-friendly
material for packaging. Besides, consumer will not accept the unhealthy product or services. This
is the first challenge of product packaging (Major challenges facing the food and beverage
industry, 2016). Another packaging threat are regulations under which organization needs to take
care of material quality for which they consider packing the products. On the contrary, next
challenge for the company is economic challenge under which company facing price pressure
due to broad governmental and economic factors.
As per the view of Steenkamp, (2017) health and clean level of growth will more
challenging for company that needs to be considered. Otherwise, this gives negative impression

on company overall sale. Apart from that, it brings many shortfalls for company services. On the
other hand, organic products is the another threat that might get affect the consumer demand and
company brand image. This must be according to customer needs and wants. In present scenario,
buyer are more conscious about health. For that, they only prefer less fat and low calories.
Company should make sure about their ingredients that they used to label on the packaging. This
should also give negative impact on the overall, company image suggested by Rangappa,
(2017).
Theme: To recommend ways or strategic measures to maintain a hygienic environment.
According to Lieberman, Lee and Folta, (2017) this might be clear that company has to
maintained market image by producing the best outcomes and product results. This help to bring
new better quality growth. Apart from that, it also helps to bring new opportunity and business
expansion growth. Packaging play a crucial role in terms of product making and product
targeting. Moreover, it brings new opportunity and growth in terms of making good target
market objectives. P&G is the role of model of the other companies for maintaining such a
wonderful image in terms of maintaining the product quality and growth. Overall, process makes
the product more creative and productive. Besides, it also brings, new customer engagement
policy and target market goals. In order to stable the managing growth, company needs to
maintained innovation Packaging to take the competitive advantage in an overloaded consumer
good market. Innovation packaging gives changes in the product and create new position as per
the Lieberman, Lee and Folta, (2017) view. Innovation can also assist to deal with new
challenges. That makes the brand image more powerful and impact full. It brings new
opportunity and growth in order to take new brand enhancement for company development.
Product packaging also having value and power that helps to communicate consumer and take
better decision making approach. Overall, process covered the overall target market plan that
achieve company objectives and goals. Study has been presented the overall process or role of
packaging in the context of branding. It is the best tool of promotional activities. That helps to
bring new challenges and growth. It gives better opportunity and growth. Moreover, according to
Rangappa, (2017), Packaging strategies are more powerful and effective to align brand with
target group of customers.

CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
Research philosophy:
It is most crucial and effective aspect of research methodology that focuses on subjective part
that help to consider involvement of different types of theory and models to carry effective
research program (Taylor, Bogdan and DeVault, 2015). It helps to make proper logistic items
and make better productive level of growth. Besides, research philosophy helps to get best and
productive level of growth. This helps to integrate in depth information regarding the particular
topic in order to analyze the best solution. There are two types of research philosophy is taken as
interpretivism and positivism. Interpretivism research philosophy focused on make subjective
part which helps to involve different theories and models. It helpful to involves different types of
information which consider on a specific topic. Research will help to discoverer the new topic.
Research design:
It is the another essential and effective element for the research design, that helps to make
the research more fruitful and helpful to take care of making good things and better opportunity
and growth. In order to meet the research goals and objectives will help to take better objective
and growth (Mackey and Gass, 2015). Overall, it includes research performance and output level
of growth that will help to take over the best approachable task oriented work and analyzing
process. Research design has includes various types of influencing and better orientation and
better approachable design goals. Research design will more helping to define the research
approach and deign. Overall, it brings new opportunity and growth. There are different types of
research design such as experimental, exploratory and descriptive research design. Overall, it
makes the most approachable transforming and gives better performance in order to meet the
research goals. Present study will be going to take descriptive research design will help to get
data in specific manner.
Research approach:
It is the another crucial aspect of the research that shows the effectiveness of research
performances. This is the best way to identify the best approachable task making work through
recherche will measure the research productivity. This research approach will help to collect data
that improves the research outcomes. These models and techniques will enhance the knowledge
and skills of investigator. There are two types of research approach deductive and inductive.

Inductive research will help to enhance the overall, research styles will also help to
promote the best approachable target goals (Lewis, 2015). Overall, inductive approach will
promote the best approachable task oriented performance help to modify the present data.
Besides, it also helps to make the approachable task oriented performance. Present study will be
going to take deductive under which theories and models are involved and take better
approachable task oriented. It helps scholar or enable for carrying interconnection in different
appropriate implementation of such strategies ascertain that being from general. Overall, timing
process will help to define the better productive growth.
Research strategy:
Research strategy is considering as the crucial element such as strategy that assist to
adopt suitable techniques. Overall, it brings new better technological growth. Basically, there is
two types of research strategy qualitative and quantitative. These are the strategies that will
affect the overall, systems and growth making target growth. Besides, qualitative strategy is the
strategy will help to collect data on the basis of theory and facts. It helps to arrange the
information and data from different sources that will help to build proper understanding facts.
Besides, another strategy is quantitative strategy under which researcher will collect facts and
figures in order to also helps to make the effective approachable task making method to get the
best behavior approach (Flick, 2015). In order to carrying current element and approaches.
Qualitative research will be going to consider.
Data collection:
Data collection is the most approachable and task oriented techniques through researcher
will collect all required data on the basis of given research topic and approach. Data collection
will need to be very much essential and productive in order to build better objectives and goals.
Overall, it approaching the required goals and fulfilling the best approachable target
telemarketing goals. Moreover, there are two types of target oriented goals or types of making
good skills and better collected data. That is primary and secondary method. Secondary is the
method through scholar collect data from articles, journals, internet. These data are generally are
mentioned in somewhere. This helps to increase the understanding level in order to collect most
reliable data approach. Besides, Primary is the another method of collecting data under which
investigator collects data for collecting new thoughts and fact figures. Secondary includes
techniques through data has been collected such as survey, interviews, personal observations etc.

Sampling:
Sampling is the kind off tool or technique through investigator identify population which
is being selected to carry research program. This helps to take the best approachable results that
is realized and discovering new thoughts (Silverman, ed., 2016). This information has been
selected from actual respondents that has been taken by scholar. Besides, it also helps to make
the better approachable research results. Present study will take data with the help of
questionnaire method with 50 customers (Respondents) for analyzing the effectiveness of
packaging on product branding. For conducting research program, there are two types of
sampling take place such as non probabilistic and probabilistic sampling method, in terms of
present research investigator will take random sampling technique. Besides, it also helps to
control the better target and market affecting goals and objectives.
Data analysis
Data analysis is the another approachable and goals oriented method and process.
Besides, it also helps to take the better approachable element in research method. In this element
or method will analyze the data that has been collected from respondents. With the help of
implementing data, researcher can collects data with most appropriate data collection techniques.
This process will help to control techniques and get better performance level of growth (Vaioleti,
2016). Moreover, it brings new better task and helps to take better decision making and
presenting the best output and results with the help of making good performance level.
Ethical consideration
Ethical consideration is the essential research methodology concept that helps to protect
the overall performance level of the research. The consideration of ethics in research and in
general business for that matter is of growing importance. Besides, it is very much necessary for
the investigator to adopt all required organizational goals in order to meet the needs of the
organization. Besides, it also makes the overall process protective and influencing. Overall, it
helps to bring new challenging and protective growth making task. Overall, it brings new great
impact full factor that helps to take better fast growing performance level. Overall, ethical
consideration consist set of ethical policies and guidelines that helps to make research more
secure and effective (Flick, 2015). Besides, it also helps to take care of the research data and fast
growing opportunity and growth. Overall, it brings new implicate decision making approach.
Overall, investigator should require overall impact full factor that makes the proper

implementation process. Research investigator should always take care of research participants
should not be subjected to harm in any ways whatsoever, It brings new opportunity and growth.
Overall, it brings new opportunity and growth that makes the proper changes and growth.
Overall, this brings new better and impact full factor. Overall, it brings new effective growth of
nature (Silverman, ed., 2016).
While conducting a research it makes the proper changes and growth in order to
accomplish the proper attention and also helps to make sure ethical data. Some following things
that must be ensure by the scholar. Such as scholar should respect for the dignity and make sure
no one can get affected by the research, researcher should requires to maintained good relation
with all, adequate level of confidentiality of the research data should be ensured.
Validity and reliability
Reliability refers to the extent to which the same answers can be obtained using the same
instruments more than one time. In other words same research must be held into many forms in
different manner. Overall, things overall, things brings new better changing and fact growing
performance that helps to make effective growth. Besides, all over the things makes impractical
and helps in decision making approach. Overall, it brings new challenging and impact full
decision making approach. Overall, readability is a concern every time a single observer
subjectivity. On the other side, validity of research is refers to the explained as an extent which
requirement. Overall, this makes research reliable and validate according to the needs and wants.
Validity of research can be explained as an extent at which requirements of scientific
research method have been followed during all process of research. Overall, it brings new
approach and task oriented process of making good things (Flick, 2015 There are different
methods or forms of research validity, construct validity, internal validity and external validity.
There are another some measure effective goals and target oriented elements should be followed
by the organization goals. Such as appropriate time scale for the study has to be selected,
appropriate methodology has to be chosen etc.

CHAPTER 4: DATA ANALYSIS
4.1 Introduction
This chapter of the research will determine the most effective and source the information.
This helps to collect data from primary and secondary sources. It also helps to assist measurable
outcome performance. There are different methods such as quantitative and qualitative method
of data collection. This also present all data on the basis of graph, statistics etc. in order to meet
the research goals.
4.2 Thematic Analysis
This analysis shows the most effective and outcomes and helps to make creative effective
performance level. Present thematic analysis based on qualitative information towards relevant
data subject. It helps to present more reliable information towards the best approachable targets.
Theme 1: Consumer Age
1. What is your age ? Frequency
a. > 20 20
b. 20-25 14
c. 25-30 6
d. 30< 10
20
14
6
10
a. > 20
b. 20-25
c. 25-30
d. 30<

Interpretation : On the basis of this observation of survey most of the customers are belongs
from different age who really eaten Pringles in daily basis. As per the survey conduct, it has been
summarized that 20 consumers are greater than 20. Besides, 14 consumers are between the age
of 20-25 who likes Pringles Product at higher level. Overall, it brings new challenging and
effective behavioral growth. In spite of that, 10 consumers are those less than age of 30 who are
not given that much interest towards snacks. Besides, it also helps to take the better growth for
the Pringles that affect branding.
Theme 2: Consumer Gender
2. What is your gender ? Frequency
a. Male 20
b. Female 30
Interpretation: On the basis of this survey question most of the required to maintained the
proper effective. According to survey it makes clear that it helps to clear that it helps to make the
process and things make clear and effective. Females are more than makes who prefer Pringles.
Besides, out off 50 consumers only 20 are males who prefer P&G brands. On the basis of
stigmatization. It has been cleared that females are more having snacks comparatively males.
Theme 3: Best features that caught your attention
3. What is the best features that caught your attention ? Frequency
a. Male
b. Female
0 5 10 15 20 25 30
Column B

a. Graphics/Image 10
b. Shape of the packaging 20
c. Color 15
d. None of them 5
Interpretation: Interpretation of this question is concluded that, out off 50 consumers 20
consumers suggests that shape of the packaging is more attractive and impressing while making
purchasing a snack. Besides, few of the consumers suggests that color are more attractive as per
the 15 customers. That color of the packaging are more creative that relates to the foodies. On
the basis of 10 graphics. All over the things that helps to make the productive nature of things
and makes the process effective. Overall, it brings the best approachable task oriented
performance.
Theme 4: Consumers recognize Pringles
4. How did you recognize Pringles ? Frequency
a. By Image 35
b. By name of Brand 5
c. By Colors 10
a. Graphics/Image
b. Shape of the packaging
c. Color
d. None of them
0 10 20

Interpretation: On the basis of this approach that makes the proper. That helps to control the
things and makes the process influencing. On the basis of this, interpretation process it makes
good impression and more challenging behavior. According to nature to this survey. It has been
proved that, 35 customers are recognized Pringles by their image. Besides, 5 customers
recognized brand by their Brand name.
Theme 5: Much rating you would like to give to Pringles among all snacks
5. How much rating you would like to give to Pringles among all snacks ? Frequency
a. Excellent 10
b. Good 25
c. Fair 10
d. Poor 5
35
5
10
a. By Image
b. By name of
Brand
c. By Colors

Interpretation: On the basis of this survey it has been said that, this will help to control all things
according to nature of growth. Overall, things are not effective and challenging in nature. On the
other side, as per the 50 customers they give their suggestions on the behalf of rating systems.
According to 25 customers Pringles snacks are good. They liked the taste and quality of Pringles.
On the contrary, 10 customers are said that, Pringles are fair, the reason behind that Pringles are
not very much effective as compare to other. As per the 5 customers, principles are very much
poor because of its ineffective taste and approach presented by the company.
Theme 6: Traditional or modern design of snacks packaging
6. Do you prefer traditional or modern design of snacks packaging ? Frequency
a. Yes 35
b. No 15
10
25
10
5
a. Excellent
b. Good
c. Fair
d. Poor

Interpretation: Traditional or modern packaging is the kind of new effective working and
growth. This helps to connect customers and company by presenting new packaging level of
things and growth oriented works. On the behalf of surveys as per the 35 customers they are
likely have or appreciate the modern as well as traditional packaging approach that helps to
explain more about product inside the pack. Besides, it also helps to judge with other products as
well. Besides, according to 15 customers they are much affected by the product packaging. So
for them, packaging is not that many matters.
Theme 7: Attractiveness of Pringles Logo
7. How much attractive Pringles logo is ? Frequency
a. High 25
b. Low 5
c. Medium. 20
35
15
a. Yes
b. No

Interpretation: As per the survey of this question where customer asked by that how much
attractive Pringles logo is, according to all 50 customers. Out of them, according to 25 customers
they are highly impressed by shape or packaging of Pringles. Besides, they more likely
impressed by its logo design which is quite different from other snacks with the punch line of the
Original. This also makes happy and satisfied with the color and taste. That helps to make the
better growth and effective challenges goals. As per the 20 customers, Pringles logo is less
attractive. For that, they link with other challenging growth. Overall, according to only 5
customers Pringles logo is not attractive due to its high competitors.
Theme 8: Which product is having by the customers
8. Do you get what you ordered ? Frequency
a. Yes 40
b. No 10
25
5
20
a. High
b. Low
c. Medium.

Interpretation: On the basis of this interpretation, researcher will explain that according to 50
customers, when they asked that, do you get the exact thing what you ordered. So its outcomes
are, according to 40 customers are satisfied with the product services. And they are happy with
the services of Pringles. On the other hand according to 10 customers they are not getting good
services from the company. Overall, it has been proved that highly number of customers are not
happy with the company. Overall, it brings new better effective task oriented performance.
Theme 9: Product packaging is productive for the product selling
9. Is Product packaging is productive for the product selling ? Frequency
a. Yes 45
b. No. 5
a. Yes
b. No
0 5 10 15 20 25 30 35 40
40
10
Column B

Interpretation: On the basis of this interpretation it has been said that, according to 45
employees they suggest that is Product packaging is productive for the product selling. This
makes every thing more effective and challenging. On the other sides, it also makes the more
effective and challenging. On the other hand, it makes the proper implementing and challenging
factor. Only 5 customers are suggested that it is the long lasting and best impressive nature of
growth and effective challenges. 5 customers suggested that, for product productiveness
packaging is not that much necessary and important.
Theme 10 Snacks are more productive and challenging as compare to Pringles
10. Is Other snacks are more productive and challenging as compare to
Pringles ? Frequency
a. Yes 15
b. No 25
c. Don t Know 10
a. Yes b. No.
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Interpretation: On the basis of this Interpretation process, snacks are more productive and
challenging as compare to Pringles. Besides, according 15 customers are suggested yes snacks
are more productive and challenging as compare to Pringles. On the other sides, According to 25
buyers suggests that No it is not that much necessary or important for the company buyers. On
the other hand, besides, it makes the better changing and more impressive. Most of the buyers
are loved the taste of Pringles. According to 10 customers they don't know weather it is
productive as compare to others or not.
Theme 11: Company solve the Problem or issues
11. Did they address problem fairly and quickly ? Frequency
a. Yes 30
b. No 20
15
25
10
a. Yes
b. No
c. Don t Know

Interpretation: Company organization should responsible to take the evaluation process in order
to identify the customer feedback, When researcher asked by customers that weather company
address the issues regarding product or not. Out off all customers 30 customers said yes and rest
of the buyers are said no. it has been concludes that, yes Pringles are more likely and favorable
by others. Besides, some of them customers are thinks that Pringles are not Approachable and
targeted with the approachable growth manner. Besides, out of them 20 respondents has stated
that No Pringles are not addressing the issues of customers as per the needs of buyers.
Theme 12: Satisfaction after consuming Pringles
12. How much you get satisfaction after consuming Pringles ? Frequency
a. Highly 30
b. Low 10
c. Average 10
30
20
a. Yes
b. No

Interpretation: On the basis of observation from the above table it can be stated that, all the
customer are stated that, it has been concluded that, it also helps to take the best productive
channel of growth. Besides, according to 30 employees are fully satisfied with the Pringles and
they are loved their taste and overall packaging styles of P&G. They bring new way of matter of
things and task oriented process. It makes more complicated and challenging nature of things. On
the other hand it brings new opportunity and thoughts. All over, things are more likely to be
managed and responsive. Overall, things are not according to needs and wants. Overall, things
are not likely to be happened accordingly.
Theme 13: Printing information on the packaging helps the process of buying
13. Printing information on the packaging helps the process of buying ? Frequency
a. Strongly disagree 20
b. Disagree 5
c. Agree 20
d. Strongly agree 5
30 10
10
a. Highly
b. Low
c. Average

Interpretation: On the basis of this observation it has been stated that, on the basis of 50
customers. According to 20 customers are strongly disagreed with the statements that Printing
information is helpful to buy a product. Besides, it also helps to take the best approaching and
target market goals. Overall, it brings new better resources and task oriented work. That helps to
take the better decision to go better effective process making work and impact full decision
making approach. Overall, it brings new opportunity and break the effective management works.
Only 5 customers are strongly agreed with the statements. That it helps to take the better
changing environment.
Theme 14: Language used on packaging influence you towards buying
14. Language used on packaging influence you towards buying ? Frequency
a. Yes 15
b. No 25
c. Don't Know 10
20
5
20
5
a. Strongly
disagree
b. Disagree
c. Agree
d. Strongly agree

Interpretation: On the basis of this observation, it has been said that Language and quotation on
the products enhance the motivation level of the buyers. Besides, it also makes the proper
effective process and influencing process. All over things and challenges are makes very much
required and task making performance overall, it brings new better charging and effective
process that makes the process efficient and goal oriented. According to 25 customers Language
on packaging is not very much productive and necessary to influence towards buying process.
Theme 15: Innovation and creativity with packaging will help to promote the brand
15. Is innovation and creativity with packaging will help to promote the
brand ? Frequency
a. Strongly disagree 5
b. Disagree 10
c. Agree 10
d. Strongly agree 25
a. Yes
b. No
c. Don't Know
0 5 10 15 20 25
15
25
10
Column B

Interpretation: On the basis of above observation, it has been stated that, Innovation and
creativity with packaging will help to promote the brand. With these statements 25 people are
strongly agree that yes, creativity is helps to promote the product image in the market. Besides,
according to 10 respondents packaging is less agree that creativity does any matter in relates of
things better and promotional. Overall, it brings new better effective challenges growth.
According to 5 buyers, they totally disagree with the given statement. This makes the overall,
process or things which is more helpful and long lasting behavior. Overall, it makes better
advancing and channel of promotional ways of matters.
Theme 16: The quality of packaging is related with price of the product
16. The quality of packaging is related with price of the product ? Frequency
a. Strongly disagree 25
b. Disagree 5
c. Agree 10
d. Strongly agree 10
a. Strongly disagree
b. Disagree
c. Agree
d. Strongly agree
0 5 10 15 20 25
5
10
10
25
Column B

Interpretation: On the other sides, it also helps to take the proper implementation and long
lasting performance level. On the basis of the above observation. It has been concluded that,
According to respondents, 25 buyers strongly disagree with the statements that the quality of
packaging is related with price of the product. Besides, as per the 10 customers are stated that
yes, Quality relate or reflect directly to the price of the product. Overall, it has been said that
quality is more reliable and necessary for the product pricing. This brings new challenging and
effective channel of promotional kinds of new matter of fact.
Theme 17: Labeling on the packaging is important for making buying decision
17. Labeling on the packaging is important for making buying decision for
you ? Frequency
a. Yes 30
b. No 20
c. Don't Know 0
25
5
10
10
a. Strongly
disagree
b. Disagree
c. Agree
d. Strongly
agree

Interpretation: Overall, it brings new opportunity and threats according to nature of fact and
growth oriented process. According to this growth this has been according to nature of matter
and fact that, this process will also take low effectual nature of things. Besides, it also brings new
matter of choice and effective challenges growth. As per the 30 customers labeling on the
packaging is important for making buying decision. Besides, it also helps to control the best
approachable target goals.
Theme 18: What are the recommendation you want to given to the company products on
packaging ?
Interpretation: As per the observation of the respondent, it has been said that products are more
likely to best targeting and approaching in order to make the proper implementation process. As
per the 50 customers. It has been said that, all over, is important that Company should take better
effective charging material in order to meet the needs of the customers. Along with that, it will
also help to take the better environment growth. On the basis of customers they stated that,
Product color, shape design, is most essential to representing the best level of Product outputs.
From which all decision making approach is based on. On the other side, this nature or things
will help to take the best approach and target market plan. Customers also stated that, P&G also
needs to take care of the packaging marketing tool. According to respondents, Packaging creates
30
20
a. Yes
b. No
c. Don't Know

new way to affect the growth that helps to make the productivity among growth. Overall, it
brings new better

CHAPTER 5: CONCLUSION & RECOMMENDATIONS
5.1 Conclusion
From the basis of above section, it can be concluded that Packaging is the most essential
and necessary process that helps to take the better environmental and fast forward things.
Product is largely based on the nature, Quality, features, taste and brands. With the help of
effective outcomes and growth, researcher has been take out different outcomes and results
(Shah, Laverie and Davis, 2017). Overall, it brings new better advancing and nature of fact
according to the best approachable thing. This research has taken new advancing and better
advancing performance level. In order to investigate the importance of product packaging in
order to enhance the company brand value. Present study has been based on Pringles which is the
former product of P&G. After the failure of Pringles success company sale its Product to Kellogg
company which is the another consumer brand same as P&G. Study has also discussed about the
many challenges that has been faced by the company brand. The main aim of the study is to
provide the brief knowledge or better understanding level of packaging design can be very much
productive and necessary for brand value (Raheem, Vishnu and Ahmed, 2014). In fast moving
consumer goods brands are most likely to be very much conscious about the consumer health.
Besides, on the other hand it also helps to take the best approachable target goals and nature.
To reach this aim, we applied theories within the field of packaging is helpful in many
terms such as branding, communication, consumer behavior and visual theory. Overall, it brings
new better effective channel of fact. Along with that, research has been take place in the deeper
manner on the study of great impact full decision making approach in order to take the better
decision making approach. This brings new better task oriented goals and long lasting
performance level. Apart from that, it also brings new challenging nature of fact. Study also
concluded that, product packaging has been defined actual brand quality and nature in order to
meet the needs of the organization. Along with that, it also helps to bring the new matter of fact
and challenging behavior (Tamani and et.al., 2015). Along with that, matter this matter of fact
had explained the actual requirement of packaging in order to fulfill the great long lasting
performance. Moreover, to understand the brand value of P&G study has also been explained
about the consumer satisfaction with the help of conduct a survey. Investigator, has also found
out the actual satisfaction level of customers. On the contrary, it has been argued that, company
should add some new values and product packaging creativity to build up the new relationship

between company and customers. It helps to take new further action plan and best approachable
goals oriented performance. It also got to know that packaging is the best marketing tool that
helps company to set the new marketing events and growth channel. Overall, it brings new better
growth channel to bring new effective marketing tools and techniques.
Based on the research summary, it has been concluded that packaging design must be
attractive and consumer friendly in order to fulfill the best target oriented goals and technique
level of work. It was noticed that, product packaging is the most essential element to take the
new steps further and get new customer attraction. Overall, research has been explained about
the Pringles which is the basically potato chips which was the most profitable and challenging
snacks as compare to others. On the other hand, it has also been said that Pringles was the most
successful brand of P&G (Wyser and et.al., 2016). The product first launched in United states,
then in markets around the world. Besides, Italy is the last country where Pringles will be
launched.
However, the report will also launch effectively and motivated according to needs and
wants. Apart from that, it will also help to take the better effective growth oriented work. On the
other hand. With the help of quantitative research style this helps to take the most productive
channel or growth in order to meet the needs of research styles. Overall, it brings new effective
and long lasting behavioral approach. That helps to control the better objective channel of
influencing growth. Overall, it brings new channel of distribution and task effective channel
between all connectivity of research.
In spite of that, it was further found that, packaging is the design is the most used or
potential in FMCG companies. Overall, it brings new effective changes that helps organizations
to take new initiatives and long lasting effective services and growth.
Based on this research helps to take the proper changes and best approachable task
oriented process that helps company to look upon the better objective growth. In order to meet
the needs of the organization goals. It was noticed that color or packaging of the packaging is
very much essential and important for the organization growth. Besides, it also helps to influence
the better objectivity and long lasting performance level of growth. Once, the packaging done of
the product in front of the customers (Molla and Delil, 2015). It makes also very good impact on
the market nature that makes the good impression on the nature of growth.

Recommendation
Role of product packaging is defined the company value in the market as well as in front
of the customers. It was analyzed the significant impact of product packaging on the brand image
of the company. Packaging will helpful to covering the product from inside that helps to keep the
more implementing process. This also helps to promote the product brand and effective services
in the market area (Simms and Trott, 2017). It has been found that, due to some failures in
packaging issues of Pringles. P&G has shifted this own product to Kellogg's. Due to customer
complaints about broken, greasy and stale chips as well as their air in the bags. Besides, Pringles
also has faced many issues due to their different names that also not been proved correct for the
company. After, all content or issues with Pringles controversies. Along with that, as according
to the growth and challenging behavior of packaging that will make the proper effective
challenging growth. Product and services are needs to start that helps to take the proper changes
and long lasting performance making task oriented process. Moreover, it also helps to take the
better effective and growth. It also recommended by the manager start treating packaging.
Affectionate and long effectiveness will hence proved the effective challenging performance. As
our findings packaging designs to communicate to the proper manner of performance it also
helps to influenced the best effective performance making task and long lasting performance
making task for the company. Another making good skills and long lasting relationship will take
me more advantageous growth (Patel and Basil, 2017). Product growth is the more challenging.
Moreover, it brings the new challenging and long lasting performance. Moreover, it brings new
better way of servicing. Overall, it brings new opportunity and growth in order to take the best
approachable task oriented process. Along with that, it also helps to take the better changing and
effective growth oriented task. All products should be taken accordingly and long lasting
performing task.
Structural process makes the proper implementing and long lasting performance. Overall,
it brings the new procedure and you make to challenges and effective process making task.
Creating an effective process of working will help to perform the better opportunity and growth.
Creating and effective packaging design in without a doubt an art the company manages to make
the proper effective process. Packaging gives the proper channel of communication that, helps to
make the proper changes and growth according to manner of growth. Apart from that, product
packaging also enhance the value of product in the context of customers (Kopalle and et.al.,

2017). Overall, it brings new opportunity and growth in all over the world according to new
growth channel. Overall it provides the best customer oriented approach and full long term
effective goal and services.
Pringles story relates to the idea of new Creation packaging of the product that makes the
good impact on the market as well as customers preferences. On the other hand it will also
introduce new better growth and challenging growth in order to take the better services and
growth channel. There are given some recommended strategies should company adapt to make
better decision making approach.
Make your Product stand out
P&G should have to recognize the product are competing and long lasting according to
more created product and services. All over, it brings new market position in between all the
factors. In terms of food sector many of the competitors are highly involved in the market (Jones,
and Slater, 2014). It also helps to bring the new growth and challenging performance making
task and more likely to take the new interviews. Overall, it brings the new effective process
making task and better tormenting makes the good changes and growth. Overall, it brings new
better changes and growth in terms of better performing results and growth. P&G should also
recommend new strategies of product packaging to maintained the product image in the market
as long period.
Break with convention
It is the another approach to make product unique and distinct, Next time you go
shopping and take a look at the humble OXO pack and see how something so small fights and
above its weight. Pringles should marketed by good themes and concept and change the quality
to take the customer perspective (Falsarella and et.al., 2017). It also helps to take the better fast
forward decision making approach to take the better decision making approach. Food products
are more likely have by all the kinds of customers at all age level. Besides, it also helps to take
the better decision making approach for the company to make better decision growth and
challenging behavioral role.
Product with purpose
It is the another strategy that helps to make the better decision making approach apart
from that, it makes the proper implementing and long lasting performance making task.
Company should approachable task oriented before producing the product. For that, company

needs to acquire the market research in order to identify the cattail demand of the customers
according to specific needs and growth. It brings new better growth and well effective process
making work and better opportunity and growth. Moreover, it brings new challenges for the
market competitors (Andrews and Shimp, 2017).
Add Personality
This is the another packaging strategy could adopt by the P&G and make the proper
effective working performance. Overall, it brings new challenges and fast forwards relationship
between customers and company. By adding personality or idea of leveraging brand authenticity
will make product more effective and more competitive in the market.
Feel good factor
Always needs to renew the strategies and long effective process that makes the file more
competing and long lasting performance making task. This makes the process and making good
effectiveness and long lasting performance making task. That also helps to take the better
decision making approach in order to take the better effective performance. Besides, it also helps
to take the better decision making approach by the company wellness.
Keep it simple
It also helps to make the better impression on the behavior, keep it simple is the another
attractive strategy for the customers attract toadstool the business activities products (Andrews
and Shimp, 2017). Besides, it also helps to take the better decision making that presented by the
company approach. With so much to say about health, nutrition, cooking or usage instruction on
your products and yet a desire to cut back on the amount of packaging.

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Major challenges facing the food and beverage industry, 2016.[Online] Available through :
<https://www.fooddive.com/news/8-major-challenges-facing-the-food-and-beverage-
industry-in-2016/411408/>.

APPENDIX
Questionnaire
Name:
Date:
1. What is your age ?
a. > 20
b. 20-25
c. 25-30
d. 30<
2. What is your gender ?
a. Male
b. Female
Please, take a look at this picture
Answer the following questions by choosing the best alternatives.
3. What is the best features that caught your attention ?
a. Graphics/Image

b. Shape of the packaging
c. Color
d. None of them
4. How did you recognize Pringles ?
a. By Image
b. By name of Brand
c. By Colors
5. How much rating you would like to give to Pringles among all snacks ?
a. Excellent
b. Good
c. Fair
d. Poor
6. Do you prefer traditional or modern design of snacks packaging ?
a. Yes
b. No
7. How much attractive Pringles logo is ?
a. High
b. Low
c. Medium.
8. Do you get what you ordered ?
a. Yes
b. No
9. Is Product packaging is productive for the product selling ?
a. Yes
b. No.
10. Is Other snacks are more productive and challenging as compare to Pringles ?
a. Yes
b. No
c. Don t Know
11. Did they address problem fairly and quickly ?
a. Yes