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Marketing Communication Assignment - Nutri Crisp

   

Added on  2020-05-11

4 Pages403 Words66 Views
Running head: MARKETING COMMUNICATION Marketing CommunicationName of the Student:Name of the University:Author note:

1MARKETING COMMUNICATIONReport: The new product to be introduced in the market is the milk-flavoured chips product,which will not only be tasty, attracting the attention of the kids and young teenagers, but alsorich in goodness of milk that will make them purchase-worthy for the parents. The product willbe introduced in the snack food industry of USA, and owing to its nutritional content, the productwill be named Nutri-Crisp. The brand name will help in reinforcing the goodness and nutritiousingredients of the snack product, and will gain greater acceptance amongst the health-conscioustarget audience. Usually, the chips are identified as the junk products, and this is why the brandname Nutri-Crisp will help in emphasizing the nutritionally enriched content of the chips, thatwill help it achieve product differentiation amongst the regular chip products in market. Eachchip product will be fortified with the goodness of calcium that will be beneficial for the healthof any consumer, and the use of ‘nutri’ in the brand name will put emphasis on the same. Again,at the same time, a chips product consumer will not be looking after health and nutrition only,and will want a crunchy product to munch on, as well. This is why, the word ‘crisp’ is also beingused in the brand name as well. Since the product will be introduced in the US market, it isimportant to identify some of the chief competitors of Nutri-Crisp in the market, and Lay's OvenBaked Potato Crisps, Terra Vegetable Chips and Hershey’s Milk Chocolate Chips have beenidentified as the chief competitors here.

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