This content discusses the negative impact of plastic bags on the environment, citing various studies and research papers. The discussion highlights how plastic bags are causing air, water, and soil pollution, and emphasizes the need to adopt reusable bags as an alternative. The campaign strategy is proposed to educate people about the use of reusable bags and promote a behavior change towards reducing plastic bag usage. The article concludes that it is essential to run the campaign for a longer period to achieve positive results.