Impact of Leadership on Employee Motivation and Performance in Sainsbury

To investigate the impact of leadership
on employee motivation and
performance within UK retail sector;
A study on Sainsbury
1

ABSTRACT
In the research it has been described about impact of leadership on employee motivation
and performance in Sainsbury. when employee are encouraged which directly impact on their
performance. This means that there is positive effect on their productivity. Through rewards
employees of retail industry are highly motivated. Motivation is a force that able to pushes a
person to work at high level. There are different theories of it such as Maslow, Herzberg two
factor etc. which is applied to motivate people. So, for that secondary research has been done
and data is gathered from articles and journals. Besides that, it is discussed about several
research methods which are applied within study along with philosophy, design, type,, etc.
furthermore, primary research is also been done for it with help of questionnaire. In that
sample size is 30 employees of Sainsbury. Thus by interpreting data it is stated that there is
positive impact on their performance when leader motivate. Moreover, leader encourage them to
attain goals and recognise efforts. However, their performance is hampered when leadership
style is changed. In Sainsbury participative style is mostly followed. The leader allow staff to
engage in decision making. so, it boost their confidence. The leader within organisation
recognise their achievement, provide benefits and assign them more roles. Besides that, in abc
leader follows particular motivational theory to encourage staff.
2

Table of content
ABSTRACT....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
Various factors that able to motivate employees in retail industry.............................................7
Expectations by the employees within retail industry................................................................8
RESEARCH METHODOLOGY....................................................................................................9
DATA ANALYSIS.......................................................................................................................11
CONCLUSION..............................................................................................................................25
RECOMMENDATIONS...............................................................................................................26
REFERENCES..............................................................................................................................28
3

INTRODUCTION
In every organization leaders play vital role in it. They are responsible for attaining of goals by
performing task with employee. Moreover they provide direction and guide employee to perform
task in effective way. In addition it is necessary to motivate employee so that their performance
is increased and they are able to achieve goals in effective way. The main purpose of
encouraging them is due to work load and pressure staff are not able to perform task. Besides
that, when they are motivated their efficiency also improves. Here, leader play crucial role. They
encourage them with help of various techniques. In that they apply different leadership style to
engage staff in decision making. In addition, leader set a vision to them that where they have to
go. Through that, staff work in proper way. Along with it, leader communicate with them in
frequently to listen and solve their issues and problems (Graves, and Sarkis, 2018).
It is stated that when employee are encouraged which directly impact on their performance. This
means that there is positive effect on their productivity. Moreover, leaders are having capability
and ability to motivate staff. Also, it is analyzed that motivation leads to boost staff confidence.
Furthermore, their morale increases which enable in doing task in effective way. In addition, it
create a positive culture within organization and allow them to think outside box and bring in
creativity within their work.
Besides that there are different ways of motivating employee. It depends on leader ability and
skills that how they do it. For example by providing them benefits, by appreciate their
achievements, or recognition staff. Thus, it results in motivating them and generating positive
outcome. However, there are various types of leadership style that is applied in it. But it depends
on leader traits and characteristics that which style is applied to encourage staff. transactional
leadership has been used as a corrective approach, and has two dimensions: contingent reward;
and management by exception. Contingent reward means that leader uses rewards and
promotions in order to get the desired results from their followers. In management by exception,
leaders take corrective actions, when things go wrong and out of control (Smith, and et.al.,
2020).
Leadership provide an overview to staff that what they have to do and how. When their
morale is low than leader encourage by boosting confidence. Apart from that, in order to enhance
performance of employees it is necessary to motivate them. Thus, there is change in plans and
4

strategies to work. Leader support in working in creative way. Besides that, they continuous
manage things in time.
It has been evaluated that there are different ways of motivating employee. Leader follow all
those way to do it and obtain results. Here, by giving rewards to staff such as incentive, bonus
etc this is way in it. Another way is to provide them equal growth opportunities. Leader also train
and develop them so as their skills and knowledge increase that results in generating positive
outcome. Therefore employee also feel motivated as they learn new things and apply it. It
automatically enhance their performance and efficiency. In this achievement is also way to
encourage. So, when staff achievement is recognize this allows others to also achieve higher
outcomes and get recognized. Hence, in this way they are motivated through leadership.
Employee performance and motivation are related to each other. If staff is not motivated then
their performance is not improved. Thus, these both are improved with help of leadership (Feng,
and et.al., 2018).
Research aim and objectives
Aim - To investigate the impact of leadership on employee motivation and performance within
UK retail sector; A study on Sainsbury
Objectives
 To evaluate different theories of motivation
 To analyse various factors that able to motivate employees in retail industry
 To examine on the expectations of the employees within retail industry
Research questions
 What are different theories of motivation?
 What are the various factors that able to motivate employees in retail industry??
 What are expectations of the employees within retail industry?
LITERATURE REVIEW
Theme 1 Different theories of motivation
Motivation is considered as a state of mind that is filled with energy as well as
enthusiasm which aids person to drive within a specified way to accomplish goals and
objectives. It is known as the force that able to pushes a person to work at high level of focuses
as well as commitment if things are opposite to them. Motivation is capable of translates into a
specified kind of the human behaviour.
5

Mention below some of the motivational theories
MASLOW’s HIERARCHY OF NEEDS
As per the Abraham Postulated that an individual will feels more motivated when his needs are
achieved. The needs begins from lowest level of basic requirements as well as keeps moving up
as a lower level is filled. Mention below are some physiological needs
Physiological – These are lowest basic needs for survival such as water, food and home (Razak,
and et.al., 2018).
Safety – After physiological there is a needs of safety such as protection from threats, dangers
and many more.
Social belongingness- It focuses on love, affiliation, friendship and many more.
Self esteem- It is known as the needs regarding respect as well as recognition.
Self actualisation- It is consider as the opportunity for learning, personal development and
creative work.
Vroom theory of expectancy- It stated that people will be more highly motivated and productive
if their two conditions are fulfilled such as Individuals believes that their efforts will likely to
lead to the successful outcomes and secondly those people also believes that they will also
appraises for their success.
Hertzberg’s two factor theory focuses on two brand categories such as motivating factors and
hygiene factor. As these motivating factors are required for assuring satisfaction of the
employees and also used for higher performance. Also hygiene factors are required to make sure
that an staff member is not dissatisfied. Here hygiene factors unable to guarantee motivation as
well as presence of motivation factors within absence of hygiene factors also does not work
(Bande, and et.al., 2016).
McGregor’s theory X and theory Y
As per the Douglas McGregor formulated two distinct views of individuals that are relied on
participation of the employees. First one is negative as labelled Theory X and second one which
is labelled as y is considered as negative. Both types of the people exists. Relied on nature they
needs to managed things accordingly.
Theory X- Here the traditional view of the work force holds that employees are self centred, lazy
as well as lacking ambition. Thus a relevant management style is strong.
6