Utilizing Digital Marketing Tools to Enhance Brand Value in Modern Organizations: A Case Study of Zara
VerifiedAdded on 2023/01/04
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AI Summary
This dissertation explores the extent to which digital marketing tools can be utilized to enhance brand value in modern organizations, with a specific focus on Zara. The study analyzes the strategies and techniques used by Zara to improve brand image and attract customers. It is based on qualitative research and secondary data analysis.
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