This presentation provides an overview of tour operations management, including the stages of developing holidays, different methods of contracting in the tourism industry, and the calculation of the selling price of a holiday. It also discusses the strategic decisions and planning involved in creating tour packages and brochures.
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Tour Operations Management Task 2
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INTRODUCTION Tourism consists of the activities in relation with travelling from one place to another and staying at such places which do not belong to the usual environment of individuals. It can be done for leisure, business or any other purpose.
STAGES OF DEVELOPING HOLIDAYS The stages adopted by LCB Tours in this regard are:- Market research Planning and scheduling Contracting Costing Financial Evaluation and Pricing Creation of Brochure Advertising Operation and Execution Post Tour Management
SUITABILITY OF DIFFERENT METHODS There are different methods of contracting in tourism industry explained below:- Fixed contract Allocation contract Ad-hoc contract
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Fixed contract Theseare the contracts that involve the terms about the bookings done for individual or group of tourists in advance to ensure a comfortable stay. The entities which make use of this contract aim at optimum utilization of the volume based capacity.
ALLOCATION CONTRACT This contract is signed between hotel manager and tour coordinator which give information about the number of beds to be booked to the hotel management. Herein, the tour operator hands over the unsold room after allotting the rooms to their tourists back to the hotel.
AD-HOC CONTRACT These contracts are signed for over booking of flight seats or beds so that the tourists do not face any problem during the tour. It is the most flexible way of arranging resources for the holiday package and booking the facilities prior to the tour.
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CALCULATION OF THE SELLING PRICE OF A HOLIDAY FacilityPrice(in £) Accommodation Cost630 Transportation Cost185 Charges of tour guide203 Pickup and Drop Fare108 Cost of Tickets Sample template latest223 Food357 Total cost1706 Add: Profit margin @ 33%562.98
CONCLUSION From the above report, it can be concluded that there are various types of tour operators who adopt diverse strategical policies. Also, it can be analysed that there have been various development intourism industry over years. Along with that, this report ascertains the stages involved in the process of creationoftourpackage.Besidesthat,planningdecisionstakenwhile creating a brochure are ascertained and analysed. Furthermore, it can be observed that a number of tactical decisions are taken by tour operators in relation to the scenarios that may arise in tourism industry.
REFERENCES Buckley,R.,2014.Tourproductioncosts.JournalofTravel Research.53(4). pp.418-19. Cetin, G. and Yarcan, S., 2017. The professional relationship between tour guidesandtouroperators.ScandinavianJournalofHospitalityand Tourism. 17(4). pp.345-357. Chand, M. and Katou, A. A., 2012. Strategic determinants for the selection of partner alliances in the Indian tour operator industry: A cross-national study.Journal of World Business.47(2). pp.167-177. Dhiman, M. C., 2012. Employers' perceptions about tourism management employability skills.Anatolia.23(3). pp.359-372.
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