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Corporate Communication and Organizational Success

   

Added on  2020-03-28

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Running head: DEVELOPING A CORPORATE COMMUNICATIONS TOOL Developing A Corporate Communications Tool Name of the Student Name of the University Author Note
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1DEVELOPING A CORPORATE COMMUNICATIONS TOOLExecutive SummaryThe report aims to develop a corporate communications tool. Communication plays a crucialrole in the smooth functioning of an organization, which takes place between two or morepersons. Sender sends the information he would like to convey and when the receiverreceives the message in the desired manner, then the process of communication is termed ascomplete. Development of a communication tool with regard to, moving to a new head officebuilding is being considered. This will take into consideration the details, which need to bepassed on the employees, by the higher management to ensure that the transition from oneplace to another is a smooth one. People generally tend to feel easy, working in anenvironment for quite sometime and relocating to a new place would possibly give rise toapprehensions as they don’t know what to expect because the everything will be new to them.The concerned authority needs to take care of the resistance from the employees to give themthe requisite comfort and satisfaction regarding what they could expect once they move to thenew building in a new location. The report concludes that clarity of communication in thecorporate world goes a long way towards removing barriers and establish a healthyrelationship between employers and employees.
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2DEVELOPING A CORPORATE COMMUNICATIONS TOOLTable of Contents1.Introduction.........................................................................................................................32.Discussion...........................................................................................................................42.1 Part 1.........................................................................................................................4i) Target Audience...............................................................................................................4ii) Purpose...........................................................................................................................4iii) Name............................................................................................................................5iv) Rationale For Choosing This Communication Tool......................................................5v) Planned Distribution Method And Promotion Activities For This Distribution Tool......6vi) Identification Of The People And Resources Required To Produce ThisCommunication Tool.............................................................................................................7vii) Outline Of The Development, Approval And Production Process...........................83. Conclusion..............................................................................................................................84. References............................................................................................................................10
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3DEVELOPING A CORPORATE COMMUNICATIONS TOOL1.IntroductionCommunication is a process which takes place between two or more persons, thesender and the receiver. The messages are sent by the sender and when the information getsinterpreted by the receiver in the desired form, then the communication is said to becomplete. Certain distractions might well arise, while trying to convey the right messages,which would lead to the recipients getting the messages in distorted form (Abratt & Kleyn,2012). The communication tool which this report requires to develop, is for moving into anew head office building. To get relocated is not an easy task, as the whole set-up getsshuffled (Cheung & Thadani, 2012). Employees might feel apprehensive about the newlocation as they may not be aware of the conveyance available from their residence to thenew office, whether car parking facilities are available or not, the area surrounding the office,all these thoughts start to create confusion in the minds of the employees. This is where, roleof the management comes into play (Christensen & Cornelissen, 2013). The managementneeds to communicate to their employees, the benefits they can avail once they move to thenew location, the peace with which they could carry out their activities and various othermeans, which would give employees the assurance that relocation won’t lead to muchproblems for them. The report concludes that establishing proper communication related to corporateworld is an critical aspect required for the smooth functioning of any establishment. Themanagement needs to be aware of the message they want to convey to the employees, so thatthere is no loophole with regard to the understanding. Moving to a new head office buildingwould require passing on crucial information related to the benefits, reasons for relocating,necessary minute details on parking space, canteen and overall work atmosphere whichemployees could possibly confront (Cornelissen & Cornelissen, 2017).
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