Creativity and Innovation in Designing Toothbrush: S.C.A.M.P.E.R Technique

Running head: CREATIVITY AND INNOVATION
Creativity and Innovation
Name of the Student
Name of the University
Author’s Note:

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CREATIVITY AND INNOVATION
Table of Contents
Task 1: S. C. A. M. P. E. R........................................................................................................2
1.1 S. C. A. M. P. E. R...........................................................................................................2
1.1.1 S: Substitute..............................................................................................................2
1.1.2 C: Combine...............................................................................................................2
1.1.3 A: Adapt....................................................................................................................3
1.1.4 M: Magnify or Modify..............................................................................................3
1.1.5 P: Put to Other Uses..................................................................................................3
1.1.6 E: Eliminate...............................................................................................................4
1.1.7 R: Reverse or Rearrange...........................................................................................4
Task 2: Best Idea........................................................................................................................5
Chosen Idea............................................................................................................................5
2.1 Justification..................................................................................................................5
2.2 Reasons........................................................................................................................5
2.3 Why other ideas are not considered?...........................................................................6
References..................................................................................................................................7

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CREATIVITY AND INNOVATION
Task 1: S. C. A. M. P. E. R
S. C. A. M. P. E. R can be defined as the procedure of action based thinking, which
could be easily performed by making use of the collection of several directed questions and
thus helping out in solving any specific problem. These problems, if not solved on time
becomes a major issue or barrier in the accomplishment of objectives and goals.
This particular task will be proposing new innovative ideas for the improvement in
the designing of any toothbrush. The full form of S. C. A. M. P. E. R is substitute, combine,
adapt, modify, put to other uses, eliminate and reverse or rearrange. This task will be solely
evaluating for the purpose of proposing any alternate solution to the normal designing of
toothbrush. This would be helpful in removing the problems or flaws of toothbrush to a
greater extent.
1.1 S. C. A. M. P. E. R
1.1.1 S: Substitute
Substitution refers to the factor that the existing parts of any specific product to be
changed, by not reducing the quality of the product and also adding benefits for the user.
There is a simple recommendation for substitute of redesigning of toothbrush. The handle
grip of the toothbrush should be improvised. This could be easily done by the help of using a
rubber grip, instead of plastic handle. This would help the user in not slipping of the
toothbrush many often. However, the rubber grip should be textured properly.
1.1.2 C: Combine
The second factor in S. C. A. M. P. E. R technique is combining. This factor refers to
the fact that a new feature should be added or combined to the product for the purpose of
making it more efficient and effective. There is a simple recommendation for combine factor