Redesigning a Toothbrush: Using S.C.A.M.P.E.R Technique and Best Idea

Running head: CREATIVITY
Creativity: Redesigning a Toothbrush
Name of the Student
Name of the University
Author Note

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CREATIVITY
Table of Contents
Task 1: S.C.A.M.P.E.R........................................................................................................2
1.1. S.C.A.M.P.E.R..........................................................................................................2
1.1.1. S-Substitute........................................................................................................2
1.1.2. C-Combine.........................................................................................................2
1.1.3. A-Adapt.............................................................................................................3
1.1.4. M- Magnify/Modify...........................................................................................3
1.1.5. P- Put to Other Uses..........................................................................................4
1.1.6. E-Eliminate........................................................................................................4
1.1.7. Rearrange/Reverse.............................................................................................4
Task 2: BEST IDEA............................................................................................................6
2.1. Justification...............................................................................................................6
2.2. Reasons.....................................................................................................................6
2.3. Why other ideas not considered?..............................................................................7
References............................................................................................................................9

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CREATIVITY
Task 1: S.C.A.M.P.E.R
S.C.A.M.P.E.R is a brainstorming technique that makes use of a set of directed questions,
which in turn helps in solving a problem. A problem can be defined as a situation where an issue
remains unresolved making it difficult to accomplish a desired objective.
In this task, the S.C.A.M.P.E.R technique will be used to propose ideas of improving the
design of a toothbrush. S.C.A.M.P.E.R stands for Substitute, Combine, Adapt, Magnify, Put to
other uses, Eliminate and Rearrange. The each letter of the S.C.A.M.P.E.R will be evaluated in
this task in order to propose an alternative solution for the normal design of a toothbrush.
1.1. S.C.A.M.P.E.R
1.1.1. S-Substitute
The recommendations for substituting a part of the toothbrush are as follows-
1. Substituting the brush handle with glass- this is recommended as toothbrush handles
are mainly made of plastic, which is not environment friendly. Substituting it with unbreakable
glass can solve the problem.
2. Substituting the Toothbrush head with removable bristles- Instead of having a fixed
head, a toothbrush can have a technique of removable bristles so that the toothbrush handle can
be reused.
1.1.2. C-Combine
The recommendations for combining different parts of a toothbrush are as follows-