The Top Four Culture of Innovation Best Practices

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Management

Introduction
Canada Post is postal service company founded in 1867 which is originally known as
the “Royal Mail Canada.” Canada Post tends to provide the service to more than 16 million
addresses. Due to its delay in services and changing customer demand, Canada Post has to
face challenges. Discussion in the paper starts with the environmental analysis conducted for
Canada Post. Afterwards, innovation that can be brought by Canada Post has been discussed.
In the second section, ideas for innovation culture has been given.
Environmental analysis for bringing innovation
Political factors: Canada Post Corporation is a government owned company of postal service
that offers postal services through different mediums. The major strategic issue faced by
Canada post is to chart the course to “long term financial self sustainability.”
Economic Factors: due to the increasing income of people in the Canadian economy, people
are searching for online delivery of their parcels and products. At the same time, Canadian
post can grab the opportunity by increasingly giving emphasis on businesses to contact them
for parcel and product delivery (Baker, Grinstein & Harmancioglu, 2016).
Social factors: due to the increasing government demand for the digital platform, Canada Post
has however brought the E-commerce. It has also created the opportunities by showcasing the
best class services. In spite of this, it has been seen that Canada Post has been facing
challenges by getting complaints from several small business owners related to its delivery
delay.
Technological factors: Digital platform is one such platform started by Canadian Post.
However, it has to face several issues due to its technological innovation. The major
challenge for Canada Post is the space in its delivery depots. The growth of Parcel is however
putting pressure on the vehicle, labour and equipment capacity (Ghasemzadeh et al, 2019).
Innovation portfolio
Innovations that it con brought:
 Process innovation
 Innovation in clearance time

 Innovation in digital landscape
 Cultural innovation
 Service innovation
 Technological innovation
Description of each innovation
 In the first innovation named process innovation where Canada Post can refine the
experience of parcel delivery through its employees.
 It can bring the operational changes where employees were giving the due
consideration.
 Under the policy changes, it can brings significant changes in the set of policies as per
the change in technology, law and market.
 Canada post can also bring the innovation in clearance timing by bringing the electric
vehicles for its post delivery.
 The electric vehicle will bring more carrying capacity thereby helping it to grow
more. Due to the increasing changing perception of people, it could bring innovation by
ensuring the proper use of network power.
 Under this innovation, Canada post can bring together the mail network, letter, and
parcel together which will form the new ecommerce delivery team.
 In the cultural innovation, it can start giving the extra time to its employee which will
be utilised for their innovative and creative ideas.
 Under the technological innovation, SPB technology can be brought which will help it
in alerting the posties when their parcel will be about to reach at the delivery point
(Hillebrand et al, 2016).
Analyse of each innovation
 The process innovation is the first level where operational innovation is brought that
further brings zeal and enthusiasm among employees to work more.
 Afterwards, policy innovation tends to bring the internal changes by aligning those
innovations with the policies and laws made outside.
 Policy innovation could also be brought by making a different website for internal
working employees internally. In this innovation, the changes brought in the organisation as
well as policy will come in the mind of employees.