Roles and Responsibilities of Marketing Function in Unilever

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Added on 2022/12/27

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AI Summary

This report discusses the roles and responsibilities of marketing function in Unilever, including market research, finance, distribution, and promotion. It also explores the interrelation between marketing and other departments of the company. Furthermore, it compares how different organizations, such as Unilever and Proctor & Gamble, apply marketing mix to achieve their business objectives. Lastly, it includes a detailed marketing plan for Unilever.

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Roles and Responsibilities of Marketing Function in Unilever

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