Hospitality Marketing Essentials

Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1) Discuss the roles and responsibilities of marketing functions in hospitality organization
context....................................................................................................................................3
P2) Explain how the roles and responsibilities of marketing are related to wider organisation
context....................................................................................................................................5
TASK 2............................................................................................................................................7
P3) Discuss the way as per which different organizations of hospitality industry execute the
marketing mix to achieve business objectives........................................................................7
TASK 3..........................................................................................................................................10
P4) Make a basic marking plan for a hospitality organisation in order to meet marketing
objectives..............................................................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCE.................................................................................................................................14

INTRODUCTION
Marketing is a process to exchange goods, services, ideas, thoughts with customers at
market place. It is a crucial function that is performed to promote the product as well as services
being offered by company. Marketing is a significant activity for hospitality industry as it
enhances the presence of company at market place (Abdeen, Rajah and Gaur, 2016). In preset
report Midland Hotel is taken into consideration. It is situated at UK and render luxury hotel
amenities to the customers within country. The report provides insights regrading role and
responsibilities of marketing function within company. Further it comprises the association
between different departments of organization to achieve business objectives. In addition
comparison between two companies on the basis of marketing mix is discussed in the report. At
the end, it comprises a detailed making plan to increase in sales and profit margin.
TASK 1
P1) Discuss the roles and responsibilities of marketing functions in hospitality organization
context
Marketing is a function that is undertake to promote and advertise products as well as
services. The main aim of marketing is to grab the attentions of buyer and to increase in sales
and profit margins of company. It is a process to exchange goods and services with consumers. It
is a wide term, that includes ample of activities such as promotion, advertisement, branding,
pricing and so on. In case of hospitality industry marketing practices are quiet different due to
varied attributes of services. Midland hotel adopts various marketing strategies and policies in
order to attract new clients and retain existing ones. It helps them to increase in revenue as well
as profit margins (Fursov, 2017).
Marketing Concept- It is an significant concept that emphasis to provide products and
services to customers as per their requirement in order to satisfy them. It is an evolve framework
that focuses on consumer satisfaction rather than profitability or aggressive selling. Marketing
managers of Midland hotel ensure to provide quality services to clients to create higher brand
value at market place. They do extensive market research in order to know the requirement,
needs of customers and provide services accordingly. It provides sustainable competitive
advantage to company.

Current and future trend of Marketing- As per the current trend managers of Midland
hotel adopts digital platform and technologies to promote services. They are providing facilities
of online booking to clients (Govindan, Khodaverdi and Vafadarnikjoo, 2016). In addition, they
are promoting services on through digital mediums such as social media platforms, search engine
optimization and so on. In addition, they are looking forward to adopt automation and innovative
approaches in near future. They are working to provide more customized as well as personalized
services to customers in order to retain them for a longer period of time.
Role of marketing functions:
Marketing is an crucial function and help to increase presence of company at market
place. The role and responsibility of respective function in context of Midland Hotel is
mentioned below:
Market Research- This function refers to gather the data from customers and execute a
detailed analysis of prevailing market conditions. It is significant to provide products as well as
services to customers as per their requirement ( Holbrook, 2018). It is the duty of marketing
mangers of Midland hotel to conduct extensive market research and to gather appropriate
information from clients. They may undertake online survey, questionnaire method to collect
data. This analysis will help to make necessary modification and to prepare effective strategies in
order to get competitive edge.
Finance- Finance is required to perform various business operations. Marketing team of
company prepare plans to promote their product and services. It increase in the flow of cash
within organization through enhancing sales & revenue. So, it is the responsibility of respective
department of Midland hotel to formulate efficient strategies to attract more number of customers
and increase in sales. With this, cash inflow in company will enhance. Thus, marketing mangers
need to ensure to maintain consistent sales within entity.
Communication- It is vital to communicate with target audience in order to aware them
about the products and services being offered by organization. Marketing team of company carry
out several ways to communicate with customers. They use channels such as digital media,
advertisement, direct marketing and other methods to convey message to target segment.
Marketers of Midland hotel undertake a mix of innovative as well as traditional techniques to get
in touch with significant customers.