This report analyzes the effective marketing strategy in Argos organization, focusing on segmentation, targeting, and positioning. It also evaluates the marketing mix on 4Ps for product and 7Ps for services. The report discusses various strategies used by Argos, such as paid advertising, relationship marketing, word of mouth, internet marketing, and transactional marketing. It also examines the STP strategy and its implementation in Argos. The report provides insights into the company's product range, promotion, place, price, people, process, physical evidence, and product in both the product and service categories.