Effective Marketing Strategy in Argos Organization

Report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysing the effective marketing strategy in chosen organisation............................................3
Examining STP strategy..............................................................................................................5
Evaluating the marketing mix on 4Ps for product and 7Ps for services .....................................6
Assessing relationship marketing strategy on current tactics......................................................8
Recommendation.........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing strategy refers to business plan that aim to attract the consumer and turning
them into customer of their products or services. This revolve around company's value
proposition and it is ultimate goal to communicate sustainable competitive advantages over rival
companies (Braciníková and Matušínská, 2017). Argos organisation has been chosen in this
report, is a catalogue retailer operating in United Kingdom and Ireland, which is acquired by the
Sainsbury's supermarket chain in 2016. Effective communication strategy is very important part
of organisation to increase their business profit and assess the benefits to the company.
Analysing the Segmentation, targeting and Positioning has been studied and this report and
currently applying in firm. Discussing different marketing mix focusing on 4Ps for product and
7Ps for services that is chosen in company and evaluating relationship marketing strategy with
the importance on current tactics.
MAIN BODY
Analysing the effective marketing strategy in chosen organisation
Marketing strategy is core activity which is actively execute by the company and leads to
promote their products and services and leads to increasing in the profit. This is used differently
companies to collaborate with their customers which make them engage in focusing on target
population. In the Argos, theses strategy were used to attract the buyers for longer period of time
and that leads to improve their business scale (Blythe and Martin, 2019). They are generally
focus on satisfying the customers with best quality of experiences and that makes them engage in
store. Following are the strategy are as follows and their effectiveness are as follows-
 Paid advertising- This refers to many ways in marketing and involves different
approaches like TVs, Print media advertising. The best example is internet marketing
which is well known and involve various methods like PPC (Pay per click) and paid
advertising. In the chosen company, this method might proof as effective marketing
approach that will help in targeting group of customer at bigger level and make them
engage in the store. This method become very effectively after increasing of digital
awareness as everyone is access mobile internet. This is cost effective method also as it
does not require much money to spend on.

 Relationship marketing- This type of marketing is basically focused on customer
building and improving relations with them for long time (Bridges, 2020). This is very
effective method that become very important to deal with many circumstances were they
could face inefficiency in the management and this method will help to retain the loyal
customers. This strategy is used by many companies on their different levels as their
main aim is to improving customer loyalty and foster overall growth in organisation. In
the Argos, this strategy is useful to enhance the relationships with existing customer and
also to build new one with other buyers as well. This will proof as beneficial strategy in
recent times as this become important to improve the reputation of company among
buyers and more attracted towards them.
 Word of mouth- This types of strategy involves and relies on what impressions that they
leave on people through their products and services. Customhouse usually get attracted
towards their quality and this could be increases by the hearing the name from other good
about their services. This traditionally and most important types of marketing strategy
and still has its own importance and benefits. When an organisation give quality products
to customers then they will likely to promote their goods and services. In selected
company, this strategy is very effective as this does not need any money and time to
promote their products apart from delivering quality services to them (Chernev, 2019).
This foster the publicity of goods and services of firm and gives positive results to them
for longer period.
 Internet marketing- This is also known as cloud marketing which usually done over
internet and all marketing items are shares on internet and promoted in various platforms.
This consist of multiple approaches like Digital marketing, Email marketing and Social
media marketing. These are all types of this method and growing rapidly nowadays as
many big companies are becoming online and start their full-time business activities over
there. These methods are very effective and widely accepted by consumers as they
everyone has smartphone and knows hoe to use it. This reform is observed by all
companies and start promoting their business on this different platforms. In the context of
Argos, they were also actively using this method to promote their products and make this
profitable to the firm. Company is using this method in very effective manner and
formulate certain strategies and tactics to sell their products widely in market (Veličković