TOP13503 unit 43

Planning for growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.........................................................................3
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix...................5
Ansoff's growth vector matrix.....................................................................................................5
TASK 2............................................................................................................................................6
P3. Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................6
PART 2............................................................................................................................................8
TASK 3............................................................................................................................................8
P4 Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business............................................................................................8
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option..........................................................................................................11
CONCLUSION .............................................................................................................................11
REFRENCES ................................................................................................................................12
Books and Journal ....................................................................................................................12

INTRODUCTION
Planning for growth is a durable part of any organisation where the management team of
any company make plans and strategies in order to grow and develop their business. There are
various different fundamental which are part of the organisation strategies and these strategies
required a depth research on many points which develop impacts on the operant activities and
functions of the company. This report consider the company Taylored Games which are situate
in Kings-bridge, United Kingdom(Adil and Ko, 2016). The organisation wants to develop
amended and effective products that motivates the individuals to purchase that goods. This
context is going to discuss on the purpose of the business and also going to represent about the
development and opportunities of the business. This report also anlyse the factor and models of
the business which create impacts on the business and also discuss about the plans amd strategies
which are made by tyhe buisness in order to develop their business in a very effctive way.
PART 1
TASK 1
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.
Overview of the firm
Taylor games is a Boardgames outlet which is run by Adam and Rachel Taylor. They are
specialise in each sorts of boards, tabletop, role-playing games, and everything which is required
to play with special advice on hand.
Aim: The aim of the company is to cater Kings-bridge and the South Hams with a
comfort and more safe place to come, where each kind of games can be played with the friends
and family.
Values: They want to build friendly environment and best services so that they can create
more customer base and make the customer more comfort and friendly.
 They also want to develop and increase their revenues and profits also.
Goals : The goals or aim of the organisation is to raise their consumer reach and improve
the satisfaction of the consumers.
Objectives : To perform and operate effctively with amended strategies that can cater
better and effctive outcomes to the company.

Tailored approach for successful Growth
The company is focusing on few modes which are dignified by the variety of control that
senior executives exert and that is self organising, agenda setting, context setting, Directing and
many more. This mode help them to understand the factor and effectively make or develop
strategies.
BCG Matrix (Boston Consulting Group)
BCG Matrix is a effctive equipment which is applied by the company to apply the
straegies and planning in the company. This model is developed by the Boston Consulting Group
which is American company. This model is used to assit and help any company. This model or
matrix cater inferior in order tpo measure the products and also help the company to meausre the
risk factors and uncertainties in future. After anlaysing and by the help of this matexi, a company
can easily identify the most suitable mode to solve the problems. For any big organisation it is
much simple to measure the income, profit, their shares and so on beacuse they speerate them
into startegic fields and diffrent sectors, on the other side it is quite tough for small companies to
measure their profits, cost and share so this matrx or model help the company to evaluate and
identify these factors(Brown and Mawson, 2016).
This matrix is uised few technoiques which help the evaluate their goods and which is
growth rate of the goods and market share. This concept apply few position which help the
company to identify and evaluate their goods. The position which is consider in this matrix is
Stars, dogs, cash, cows. For using or applying this concept, the companies divide themselves
intgo few sectors on the basis of their income, profit. After dividing they examine the
development and growth in the market. For operarting much effctively Taylored Games buisness
uses this matrix.
There are four poisition of BCG matrix which are explained below:
Dog: This position are referes to goods and resources of the company which have less
growth in the market and which have less market share. This poistions are generally take into
count cash traps due to the companny have knee- deep with them, even when they are not getting
and giving anything in return. This position of BCG martix are kep player for assignment and
surrenders.
Question Mark: This position considered high growth possibilities but they have low
market share. They take huge amount of cash but in the return they bring little. So that means

this position question mark have lose of money. Neverthless, these kind of business units
spreading or enlarging very frequently or fastly. This position is very effctive and they have that
power to grow faster faster and turn them into stars(Capello and Nijkamp, 2019).
Cash Cows: They are very effective and they are the market compettetior that develop
more cash and more effcetive outcome than they consume. They are the units of the company
which have giant or big market share but they have low growth in the market. They cater cash to
the needed company or the individuals who want more growth and want to turn into stars. The
organisation are much needed and required to invest in the cahs cows position in order to manage
the productivity level, growth and development of the company(Mosbah and Ryerson, 2016).
Stars: This is the best positions and they are much powerful because as they develop
more cash and more market share. There are some example who are considerable in this position
and which monopolies, first to market goods and many more. Neverthless, due to their extreme
growth in the market, they contain high number or quantity of cash. If the company Taylored
games want to sustain in the market and they want more growth and development they are
advised to invest in the stars because they have high cash and high market share.
By using BCG matrix its help the company to raise the investment level in a product in
order to increase the market share. So its is very benficial for the company to use this matrix.
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix.
Ansoff's growth vector matrix
Ansoff matrix is applied to evaluate and examine the strategical execution for the
development of the company. This model also support the company to measure the amended
possibility and option in order to accomplish their goals and targets(O'Flaherty, 2018). This
approach is also support the company to increase their sales and overcome the chances of risk.
This matrix is also known as product marketing mix and also one of the best and effective
strategies for increase the profitability. This matrix considered some strategies which help the
company to evaluate that how to sell their goods and attract more consumers. There are four
strategies which is consider by this approach and which is market development, market
penetration, product development and diversification. These all strategies help the company to
analyse the development in the market, how to enter in the new market and how to positioned

their products and services. And how to gain much profit for surviving in the market and to
increase the profitability.
Market Development: This strategy is adopted by the Taylored games in order to enter in
the market. This strategy target the new market and industry on the basis of the existing goods
and services that is using by the company. The Taylored games company is seraching fresh and
attractive market which is surrounded by the profit so that they can develop or expand their
company in the developed market. So in the fresh market and in fresh area, the company adopt
and acquired new strategies and plannings that is diffrent from the current strategies which is
used by them to direct in the current market(Cowell and Owens, 2016).
Market penetration: In this strategy both products and the retailer are exist. In this
concept the organisation can modify their closing and opening timings of the company that
means they have to set their timinings of the company accoring to the consumer timings and
market timing so that they increase their profitability and gain more positive outcomes. For
gaining wide consumer base, and to grow in the market very rapidly ,the company offers so
many discounts and schemes. This method of Ansoff matrix is much advantegous for the compa
any beacause as they want to grow in the market with more loyal consumer base and to get more
amended opportunities and strategies for the company.
Product development: In this method of Ansoff matrix, there is a development of the
goods for the current market. In this strategy the company modify their product and apply some
techniques which is innovative and creative for their exixting market. This method of ansoff
matrix is much advantegous because as they provide new development in the existing market so
it will increase the chances for the company to build the loyal connection among the employee
and the company. This also support the company to get more opportunities and cater amneded
qualities to the consumers to create more profitability and to increase the sales of the company.
This strategy is also lead to gain wide customer base with better response of the
consumer(Zhang, Kang and Kwon, 2017).
Diversification: This method of this approach contain product and market both which
are completely new in the market. This strategy described that, there is no utilisation of the old
goods and services and in the old market. This strategy conduct complete fresh market and fresh
goods. In regard of Taylored games company, as they are much reputed and popular company so

have to generate more creative and innovative goods and services in order to increase their sales
and productivity in the market and to build loyal customer for the company.
So from the upper mentioned approched defined that, this approche is mnuch beneficial
and advantegous for the company in order to grow in the market very effectively. This approch
also help the company to grab more customer base with more opportunity and more sales and
also help them to increase the profitability of the company.
TASK 2
P3. Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source
There are several modes and sources are accessible for supporting and funding the
Taylored Games business. These kind of support, assist the company or any business to get
loans and fund for the company which help the any business in their development and growth.
Small Business Administration (SBA) Loans: These kinds of loans support the small
level of business to get a capital for directing their business.
Advantages : Improvement of the company by providing training and development sessions.
 Small level company management will increase the possibilities of acquiring bank loans. These kind of process or strategies support the company to build the connection among
the rustlers and lenders(Daniels, 2017).
Drawbacks : The small business administration analyse and evaluate each and every
information and data of past 3- 4 year of the company and this is something which is bad for the
small level company because if in case in those years If they faced some problems and not gain
any profit so it create less chances for the company to take the loan.
Angel Investor: These investors are so wealthy and they provide funding to the business
by exchanging share of equity in the organisation.
Advantages: The angel investors are much experienced in commercial enterprise way so
it will become more beneficial for the company because they can cater better advise. They are much lenient and not much strict and they have Flexible agreements.
Drawbacks : They generally or seldum create follow on the investments.

Friends and Family : As a owner of the business they have all rights. They can get loan or
money from their family members and from their friends as well due to their connections and
relationships.
Advantages : This mode is much beneficial for them because in this they can easily get a
money in a very less time.
 This is also benefical mode beacuse of their personnal connection there are various
modes to pay the money back.
Drawbacks: This mode can ruin the connection or relationship because of any kind of
force.
Bank Financing : Bank financing are generally catered by in many terms like loans, overdraft
and many more. This type of financing is much easy to get for any business. Advantages : Bank financing cater amended scope of funding and also give several mode
s to pay back.
 Drawbacks: The companies are required to give the interest on the loan.
 Sometimes it becomes much tough for the company to get loan because there are various
criteria for acquring the loan.

PART 2
TASK 3
P4 Design a business plan for growth that includes financial information and strategic objectives
for scaling up a business
Business Plan:
Business plan is refers to a formal planning which is creating by an company to describe
their goals like long term and short term objectives. Business plan is a witten assessment which
define that how any company start their business. Business plan is define their aims and targets
and also help the company or any business to acheive their aims.So it is much needed and
important for any company to make a appropriate and suitable plan. Business plan support any
organisation to examine their pointed market and also determine the opportunities which are
presenting in the market in order to utlise theri resources in a very effctive manner(DÍAZ, 2016).
It also support the company to analyse the condition and circumstances of market conditions and
to make and develop the strategies for the same purpose.
There is business plan of the Taylored games company which are explained below:-
Vision : The vision of the Taylored games company to build a better and loyal relationship with
the customer and make their brand much popular.
Mission : The mission of Taylored games company to cater best quality of services and
product in order to create more customer base.
Goals : The goals or aim of the organisation is to raise their consumer reach and improve
the satisfaction of the consumers.
Objectives : To perform and operate effctively with amended strategies that can cater
better and effctive outcomes to the company.
STP Analysis: This concept or approach acquired by several company to sell their goods and
services very effectively in the marketplace. The formulation STP is much needed and important
for the company to determine and understand the pointed customers requirements that is
important for the company and company is providing their products. It help the company to
make the tough and difficult process simple for marketing. The company Taylored games use
this approach to spread their goods and services appropriately in the market. There is STP
analysis of the Taylored games which is mentioned below:-

Segmentation : The term segmentation is generally advert to dividing the marketplace into
several section or parts in order build their much concentrate on the particular pointed groups.
This procedure help in creating the procedure of marketing much easier and simple. There are
four ways to segment the market and which are mentioned below:-
Demographic : This mode include dividing a market on the basis of income, age, location and
many more of the pointed customers.
Psycho-graphic : This mode include dividing the market or and audience on the basis of the
customer lifestyle, beliefs, values and their behaviour(Furlan, 2016).
Geographic : This process advert to partition of the marketplace on the basis of several nation,
area, city of the pointed customers.
Behavioural : This process include when the market is dividing on the basis of buying habit and
the way which is adopting by the consumer in order to follow the way.
The Taylored Games company which generally prefer the method of demographic
partition and provide to the person which is belongs to the age of 25-55. The company is
providing their services to each and everyone. The company is acquired the appropriate and
exact plan of action for themselves in the market.
Targeting: This concept include the process of concentrating on the marketplace partition which
is developed by the organisation to raise the interest of the consumers and also to develop the
attention of the consumers towards the products and services which offering by the company. In
case of Taylored games, The organisation is pointing the individuals which are from 25 to 60
year age. This mode target the people or any individual which are much interested to by their
goods and services.
Positioning: This factor or component is much important and considered as the one of the
outstanding or amened factors of this model or concept. This approach support the company to
meet the needs and desires of the individual and accomplish them effectively with more
efficiency. The organisation Taylored Games is presently aligning and allocating their goods and
services in the UK. The organisation is working effectively and give their efforts to reach with
more customer and grab wide consumer base in order to become much popular and reputed
company in the market. This strategy help the company to raise their competition level in the
market as well.

Marketing Mix : This process can be defined as equipment and method which is applied by the
company to grab and get more consumers and create wide customer base towards the company
or towards the products which is offering by the company . This is something which is much
needed and essential factors of business plan because it support the organisation to examine the
condition of the current market and also to develop effective and powerful plan of action in order
to make much benefits for the company(Kerzner, 2017).
Product : The goods which is offered by the Taylored company are termed as the product of the
company that help the company to grow in the market. According to the company make more
innovative goods help them to attract more consumers.
Place : The organisation trade their goods on their outlets and stores which are expand in United
Kingdom.
Price : The price which is offering by the company is much low-cost and affordable for the
customer. The organisation accused correct and appropriate cost according to their quality so that
a consumer can purchase the goods easily.
Promotion : The organisation uses social media platforms and some traditional marketing
technologies to promote their goods and services in the market.
Monitoring and Controlling:It is very important for an business enterprise to monitor and
control its organisational behaviour and environment as it facilitates in achievement of
organisational goals and aspirations. These functions also helps a business organisation to
examine the performance of the employees working in organisation and taking corrective actions
or measure in case of any deviation.
Financial Projections of the business enterprise :
For any organisation smooth functioning of operation is very important to ensure regular growth,
productivity and stable development. To implement smooth functioning of operations company
need to analyse and evaluate that they have sufficient financial resources(Mehrjerdi and
Hemmati, 2020). Also the organisation needs to analyse inflow and outflow of financial items so
that they are able to depict all the annual profit and loss they generated or bearded. Taylored
games try to maintain all there financial records so that the organisation can work smoothly and
all the information related to financial inflows and outflows can be depicted by organisation.
Monitoring and Controlling: This much essential for the company to analyse and control the
activities of the company because it help the company to achieve their goals and aims.

Strategic objectives:
There are few strategic objectives of the company which is followed by them in order to
scaling the business. The company is focusing on what they are and what they want to be
become that means their aims and goals. After that they prepare a plan in order to accomplish the
objectives and aims. They also adopt the strategies that is to learn something from the rivalry or
competition who have effectively and successfully grown in the market. They always taking
care of their values and focusing on building a great and loyal team of workers so that they can
generate best outcomes and can get best opportunities for the business.
P5 Assess exit or succession options for a small business explaining the benefits and drawbacks
of each option
There are several strategies which is acquired by the small scale company to exit. There
are few of them which are mentioned below:
Passing the current business to the successor : In this strategy the businessman pass their
business or company to the very successful man or successful company. In this they pass their
obligations to other person who are much capable and successful(McBride, 2019).
Advantage
 The benefit of this strategy is the functions and the operations of the company is
continuously moving even when there is no owner in the company.
Disadvantage Sometimes it becomes much challenging to discovery the deserving person that can
accomplish the goals and much capable do this.
Selling business to their clients : An organisation trade their organisation to their clients. So
there are some options which are acquirable for the business are as follows:
Private equity : In this, they acquired the shares of the existing company.
Initial Public Offering : In this they transfer their shares to the initial public.
Sale to other business : In this company trade their existing operations to an another company.
This option is much appropriate as because it support the company to acquired and move their
shares of the company to the other company(Mehrjerdi, 2020).

Liquidation : This is method which is acquired by the company for closing their business in the
marketplace. This strategy only adopted by those company which have no other choice to run
their business in the market.
CONCLUSION
From the above report, it has been concluded that, The company is giving their so much
efforts in order to grow in the market. Also The company is working on several strategies and
model to direct their business much effectively . The company is using BCG matrix, Ansoff
Matrix to identify their competition, and their growth in the market. The organisation is also
adopted so many financial resources in order to maintain their financial stability. All over the
company is doing much effective work in order to develop themselves and to get more
opportunities.
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