TOPFEEDBACK83 - UNIT 2 MARKETING ESSENTIALS

Marketing
Management

Cover Table
Introduction
Current and future trends of marketing
Mobile marketing
Relationship marketing
Roles and Responsibilities of marketing manager at EE Limited
Importance of marketing
References

Introduction
• Marketing management is very essential in current
scenario.
• This presentation consists of marketing
management and its roles and responsibilities for
gaining success in business of EE limited.

Current and Future Trends in Marketing
Marketing basically comprises of evaluating need and
demand of customers to satisfy them according to
that. In present scenario marketing is very essential
for a company in order to lead its sectors. This
implies a future where role of marketing will be most
important. It is done to make people aware of
company and its products.

Continue…
These are following current marketing trends
• Business marketing
• Mobile marketing
• Relationship marketing

Mobile marketing

Relationship marketing

Roles and Responsibilities of marketing manager at
EE Limited
A manager is one who is responsible to initiate
actions of employees to achieve goals and objectives
in EE limited manager various role to ensure effective
achievement of goals and objectives of company.

Continue…
Following is a brief of these roles:
• Measuring Success
• Managing Customer Relationship
• Managing Budget:
• Manages Marketing Mix
• Understands Various Issues And Resolves them
• Develop Strategic Plans For Organisation

Importance of Marketing
• Marketing played a significant role in the success
of each and every business organization.
Marketing can help to improve business
performance and create awareness of EE limited
products and services
• With the help of effective marketing management,
the cited business unit can provide competitive
advantage in the market.

Continue…
There are following importance of marketing
management:
• Maintain business performance
With the help of effective marketing management a
company can improve its current performance in the
near future.

Continue…
• Develop competitiveness
Marketing management also helps to provide
competitive position in the market as compare to its
rival companies.

References
• Baker, P. and Baker, P., 2010. The role of marketing in
launching new products. 1st ed. Upper Saddle River, N.J.:
Pearson Education Pub. as FTPress Delivers.
• Bergstedt, R., 2010. Understanding the Foundations of
Marketing - the Three Cs and the Four Ps. ACSM's Health
& Fitness Journal, 14(5), pp.38-40.
• Harrigan, P. and Hulbert, B., 2011. How Can Marketing
Academics Serve Marketing Practice? The New Marketing
DNA as a Model for Marketing Education. Journal of
Marketing Education, 33(3), pp.253-272.
• Hiebing, R., Cooper, S. and Wehrenberg, S., 2012. The
successful marketing plan. 1st ed. New York: McGraw-Hill.

Thank You