Strategies for Creative Advertising

Strategies for Creative
Advertising

Table of Contents
PRIMARY RESEARCH.................................................................................................................1
CONSUMER INSIGHT..................................................................................................................1
COMMUNICATION......................................................................................................................2
REFERENCES................................................................................................................................3

PRIMARY RESEARCH
A primary research is done to gather fresh data from various sources. In order to conduct
primary research the method used was in depth interview. For this sample size taken were 3
consumers.
S.no Name
1 Jack smith
2 Phil jones
3 Harry james
The limitation of this method is it is very time consuming method and difficult to interpret data
and information obtained.
The research will help in finding out trends in consumers (Altstiel, Grow & Jennings, 2018).
Also, it identifies consumer needs and demands.
1. What do you think is most suitable form of creative advertising?
Jack – he said that by using social media creative advertising can be done. The digital marketing
strategy is highly useful in it.
Phil- He highly focused on developing strategy of using social sites and video ads.
Harry- He agreed that there are many platforms blogs, video ads, etc. for advertising.
2. Why it is necessary to advertise product in creative way?
Jack – It helps in targeting customers and attracting more in order to identify. However, with
change in trends customer perception changes.
Phil- It enable company to generate awareness and increase sales.
Harry- It helps company to enter in new market or to advertise in unique way.
CONSUMER INSIGHT
Insight 1
From the research it can be stated that consumer said social media is a creative way to
advertise. Here, CRUMPLER can use different platforms to attract people. In present time many
consumer are using social sites to a large extent. Also, if they want to gather any product data
and info they easily get it through social media. Moreover, they prefer to buy it online as well.
Use of social media is benefiting companies. On social media there are different ways or
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