TOTO: Segmentation, Targeting, Differentiation and Positioning Strategy
Create a marketing plan for TOTO to expand in the Australian consumer market.
8 Pages1071 Words385 Views
Added on 2023-06-16
About This Document
This article discusses TOTO's background as a global manufacturer of luxury toilets and bidets. It then delves into their market segmentation strategy, target market, differentiation advantage, and positioning strategy. The target market for TOTO's products is the higher income group people who have a fine taste in furniture and everything they own. TOTO differentiates itself from competitors by providing luxurious toilet products of the best design and quality. Their positioning strategy is to be perceived as an environmentally friendly high-end toilet product that consumers can build at their homes.
TOTO: Segmentation, Targeting, Differentiation and Positioning Strategy
Create a marketing plan for TOTO to expand in the Australian consumer market.
Added on 2023-06-16
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