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Marketing Fundamentals: Assignment

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Added on  2020-05-16

Marketing Fundamentals: Assignment

   Added on 2020-05-16

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Running Head: Marketing FundamentalsTOTOMarketing FundamentalsMarketing Mix Strategy- Assignment 3
Marketing Fundamentals: Assignment_1
Marketing FundamentalsP a g e | 1Table of ContentBackground Summary...........................................................................................................................2Marketing Mix.......................................................................................................................................3Product..............................................................................................................................................4Price...................................................................................................................................................5Conclusion.............................................................................................................................................7References.............................................................................................................................................8
Marketing Fundamentals: Assignment_2
Marketing FundamentalsP a g e | 2Background SummaryTOTO was founded in the year 1917 in Japan and now it is one of the leading global manufacturers of luxury toilets and Bidets. TOTO name is derived from the word Toyo Toki which stands for orientalceramics, the company has earned a reputation for itself by providing extremely luxurious toilets and bidets. The company is best known for an exhaustive list of innovative products and has won numerous awards in the past; TOTO’s Washlet Zoe is even listed in Guinness Book of Records as the world’s most sophisticated toilet in the year 2005(Toto,2018)In the previous assignment which considered identifying the segmentation, targeting and positioningof the brand, it was found that the target group of the company are young adults who have graduated and newlyweds who are looking to buy a new home. The age group identified for the same is 25-35; this target group resides in rural areas and preferably in Melbourne & Sydney. Based on this information, marketing strategies will be recommended for TOTO which will help in attaining a higher market share and sustained revenue.
Marketing Fundamentals: Assignment_3

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