Tour Operation Management: A Comprehensive Analysis of Trends, Strategies, and Tactical Decisions

TOUR OPERATION MANAGEMENT
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
STUDENT’S ID

Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................3
P1.1 Analyze the effects of current and recent trends and developments on the tour operators
industry.......................................................................................................................................3
P 2.1 Assess the stages and timescales involved in developing holidays..................................4
P 2.2 Evaluate the suitability of different methods of contracting for different components of
the holiday..................................................................................................................................5
2.3 Calculate the selling price of a holiday................................................................................5
P 3.1 Evaluate the planning decisions taken for the design of a selected brochure...................6
P 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operator......................................................................................................................................6
3.3 Suitability of different methods of distribution used to sell a holiday for different
types of tour operator and recommend the most appropriate for a luxury tour package.. 7
Task 4.........................................................................................................................................8
4.1 Evaluate the strategic decisions made by different types of tour operator..........................8
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations..................................................................................................................................10
Conclusion................................................................................................................................10
References................................................................................................................................12

Introduction
In the current globalization era, tourism and travel industry exhibits huge opportunities,
advantages and scope which may get mitigated through travel management operational
activities. This assignment provides a scope of studying in detail regarding the several aspects
of tour and travel operations in the tourism and travel industry where decision making and
management through strategies shall be adopted. Here the several products aspects are
explained which mainly includes several developments in management made recently and
organizational tour packages offered. There are several aspects outlined for developing
products brochures and also provision of customization facilities regarding the offered
products that helps increasing channel distribution of this industry. Trailfinders Ltd. is a
tourism and travel operational organization that provides services with full effectiveness and
the assignment explains the management of its operations as well.
Task 1
P1.1 Analyze the effects of current and recent trends and developments on the tour
operators industry.
The tour manager covers both the tour as well as the travel industry in order to execute these
holidays. The tourism management industry is rapidly growing and therefore there is an
increase in demand of the services and the products of the tourist industry. Tourism packages
and services related to these are taken to be the products of this tour industry. Tour
management industry is rapidly growing into the retail management industry where the travel
agents works in order to sell these products/packages of the travel management industry just
like the other sectors (Jones, 2018). The industry has revised themselves and emerged with
many trends that are new to this industry and that have already made a mark in the growth of
this tour industry. Therefore the developments and the recent trends are as follows-
• Increment in the expendable income of the economy- The economy of a country
makes a mark in the growth of the industries. The expendable incomes of any person is a part
of the income that is involved the process of saving soon after any application of the
monetary system. Increment in the expendable income directs to the raising standards of life
of the community (Daniels et al., 2018). Tour management industries are developing many
opportunities for employment and in the same way it has increased the revenue for the
country. Therefore ultimately this industry makes an impact on the country’s GDP.

• FDI AND GLOBALIZATION- The globalization has eradicated the boundaries for
different countries. This is influencing for the travel and tour industry, they can expand the
reach of these industries worldwide. Investments directly done by Foreign has helped to
increase the entrance of the countries through the overseas retail (Chen et al., 2018). This
generates the capital flow into the country resulting in increased opportunities of growth and
the tour management operators provides them the support.
P 2.1 Assess the stages and timescales involved in developing holidays.
The stages those are involved for developing a holiday package are as follows-
• Research- The research process includes the identification of political, social, climatic
and economic factors and these affects the travel/tour management industry and a research is
conducted regarding the environmental conditions in a particular country to assess how these
factors influences on the holidays. The evaluation and identification of important landing
places in countries for sightseeing values for students, while identifying the hotels that
provides meals and accommodation which will be appreciated and enjoyed by the tourists
mainly including the restaurants and the hotels located in the desired destination and this is
also counted in this stage (Maguire, 2018).
• Development of tour itinerary– The stage includes this kind of determination of the
summary of the tour programs that includes those points of destinations and origin along the
duration of continuity, the routes those are to be completed, transportation facility and
accommodation, sightseeing of the locations etc. According to this an itinerary tourism
management package which is to be improved in accordance to the interests of the tourists
and recommendations and suggestions can be taken out from them.
• Negotiation with vendors/suppliers – This kind of stage is included in making the
contracts and arrangements with those suppliers of different services that are related to the
tour management process and the suppliers for the delivering of goods as well as other stuffs
that are required for any of the holiday packages (Holland and Leslie, 2018). The conditions
and terms for the arrangements and contracts, here are agreed and discussed by both parties to
avoid vagueness.
• Packages containing holidays- This kind of stage includes determination and
calculation of the costs for the holiday packages that includes the overall costs of all the
facilities that is to be provided by operator of the tour management, travel fares, charges of