Tour Operation Management: Trends, Development, and Strategies

Tour operation management

Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
P1.1 Analyse the effects of current and recent trends and developments in the tour operators
industry.........................................................................................................................................4
Task 2...............................................................................................................................................6
2.1 Assess the stages and timescales involved in developing holidays.......................................6
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of tour operator.................................................................................9
2.3 Calculate the selling price of a holiday from given information.........................................10
Task 3.............................................................................................................................................12
3.1 Evaluate the planning decisions taken for the design of a selected brochure......................12
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operator......................................................................................................................................14
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator..................................................................................................16
Task 4.............................................................................................................................................18
4.1 Evaluate the strategic decisions made by different types of tour operator..........................18
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations....................................................................................................................................19
Conclusion.....................................................................................................................................21
References......................................................................................................................................22

Introduction
The tour operations management is considered as an essential aspect of travel and tourism sector.
The tour operators are those who purchase various services and facilities which will be finally
served to the clients. As at the present time the travel and tourism industry is growing in a
consistent manner, so tour operators need to manage their operations appropriately. The services
and products which the tour operator purchase is like accommodation for transportation, and
many more, all these are formed into one package which is offered to customers. This report
helps in knowing about the effects of the trends in the market. The development of the tour
management will be explained in this report. The brochure is essential for the company in
attracting customers towards the products and services. This report will assist in knowing about
the way through which brochure can be created. This report also aids in understanding the
tactical as well as strategic decision making for the different tour operator.

Task 1
P1.1 Analyse the effects of current and recent trends and
developments in the tour operators industry.
Title- Determining the effects of the current trend and
development in the tour operator industry.
Introduction
It is seen that the tour operator industry had progressed well
after the world war 2nd when it planned the first tour packaging.
The tour operator has to focus on having proper development
and on the recent trends. The change in the attitude, as well as
behavior of the tourist, creates changes in the trends which
have to be considered properly. This task helps in knowing
about the current trends as well as the development of the tour
operator industry.
Tour operators
Tour operators are a company which provides various holiday
packages to the customers. The tour operators purchase various
items and then they combine all of them together with which
they create a holiday pack. The created package is then
provided to the customers at exclusive prices. The travel agents
provide travel products in parts different but the tour operators
provide all combined package to the customers. They help the
customers to get good traveling experience. Trail finders ltd
provides value as well as exceptional services to the customers.
It has over 1000 employees working. They have approximate
15million customers connected to them. They provide various
services like a hotel, flights, cruise, car, accommodation, etc.
Role of tour operator
While planning for the better holidays the tour operator plays
an essential role in it. The tour operator helps the customers to
have a proper holiday. They help in choosing the best option
for holiday.
The effect of current trend
Various things get changed in the tour operation management
to have growth as well as proper development in the sector.
Development in the industry will also assist in an increase in
the economy. Some of the elements in which tour operator
management had made changes:

ICT in tourism- This helps the company, in turn, the
marketable innovation so that it can help in attracting more
customers.
Increased competition- Increase in the development and
growth of the travel and tourism industry created an increase in
the competition in the marketplace. So to deal with this issue
the tour operators are planning for the strategies with the help
of which they can decrease the risk of competition.
Technology- Changes are made in the technologies which the
tour operators used before as to meet the requirements of the
recent trends of the marketplace. In the modern times, it is
essential for the companies to make upgradations in the
technologies to have proper development.
Globalization- It is considered that globalization bring all of
the places together which also impact in having different
trends, so the company has to consider all the trends so that
products and services can be provided as per the trend which
helps in having development.
Conclusion
From the above leaflet, it is being considered that travel
industry is having good growth in the marketplace. This also
made understand that the increase in the development, as well
as trends.

Task 2
Introduction:
This report introduces to the various stages and timetables that are involved while developing
holiday tour. The report also presents the appropriateness of dissimilar means of contracting for
dissimilar constituents of the holiday and dissimilar kinds of the tour operator. In addition to this,
the report highlights the calculations regarding the selling price of the tour for the students.
2.1 Assess the stages and timescales involved in developing holidays.
In the context of Trailfinders ltd, various phases and timetables included while developing
holiday tours mentioned underneath:
Market research:
Doing marketing research is imperative in the planning of tourism package. The market research
is regarding the product, its components, sales and other conditions which are prevailing or are
linked with the market.
Planning and scheduling:
The next stage which is considered while developing holiday tour is with regard to the
destination, the best time to travel, amount of passengers to be included in the tour package.
With this other factors like attractions; amenities are accessibilities are also considered at this
phase while developing holidays.
Contracting:
Contracting is about making negotiations with the hotel and airline companies. The contracts are
generally fixed nearby 12 months onward to the holiday season.
Costing the holiday: