Tour Operation Management: A Comprehensive Guide to Developing Successful Holiday Packages

Tour Operation Management
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Table of Contents
Introduction................................................................................................................. 3
LO 1: Task 1................................................................................................................4
Examine the recent trends and developments in the tour operations industry with a
brief analysis of the type of holidays taken, the emerging popular destination and the
effects of current and recent trends and developments on the tour operators industry.
(P1.1, M1)................................................................................................................... 4
LO2: Task 2.................................................................................................................8
Evaluate the suitability of different methods of contracting the various components of
the holiday for different types of tour operators when developing holidays. (P2.1;
P2.2)..........................................................................................................................11
Carryout the cost of the components of the package and calculate the selling price of
your holidays (P2.3).................................................................................................. 12
Design and plan a brochure and evaluate the process and planning decisions for the
proposed brochure, as well as assess the suitability of alternative methods (non-
traditional) of communication and promotion for different types of tour operator.
(P3.1; P3.2)...............................................................................................................13
Analyse and evaluate the non-traditional methods of distribution that can be used to
sell holiday packages for different types of tour operator (P3.3)...............................16
Using the findings from task 1 in assignment 1, analyse the emerging trends in the
UK tour operations sector and evaluate how the various tour operators (competitors)
responded to these trends (P4.1)..............................................................................17
Briefly examine the differences between tactical and strategic decisions, identify and
compare some of the tactical decisions that could have taken by your chosen tour
operator in different situations...................................................................................18
Conclusion................................................................................................................ 20
Reference list............................................................................................................ 21
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Introduction
Travel industry is growing at a rapid rate and with the advancement in technology the
competition in this sector has significantly increased. The tour operators help in
contributing towards the economy of the country. This assignment will explore about
the current trends of the tourism sector and the impact of the trends on the business
of the tour operators. The stages through which a successful tour package is
developed has been analysed in an efficient manner. There are a number of
contracting methods that are used by tour operator fin order to deal with their
consumers; the contracting methods have been discussed in a detailed manner. This
project will help in understanding the methods that are followed by tour operators in
order to create an attractive brochure that provide vital information about their
services. The strategies that are used by the tour operators in order to sustain in
increasing competitive business environment has been mentioned.
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LO 1: Task 1
Examine the recent trends and developments in the tour operations industry
with a brief analysis of the type of holidays taken, the emerging popular
destination and the effects of current and recent trends and developments on
the tour operators industry. (P1.1, M1)
Tourism industry is considered as one of the fastest growing industries that helps in
the growth and development of the country’s economical conditions. Now days it can
be observed that most of the traveller prefer to visit destinations that can provide
them with rich cultural heritage sites, adventurous wildlife scenarios and beautiful
beaches so that they can have a relaxing time. As per the preferences of the visitors
Africa, London, Spain, France are some of the most famous destinations that are
gaining popularity among the tourists due to their excellent tour operating industry
that provides satisfactory services.
Figure 1: View of London
(Source: visitlondon.com, 2018)
The tour operators are required to conduct market research to understand the
current trends so that they are able to provide their customers with better services.
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Some of the most common current trends and development within the tourism
industry are:
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Technological Advancement
Technological advancements are necessary for the growth of tourism sector; it helps
in increasing the interaction between the visitors and the tour providers (Xiang et al.,
2015). The communication, reservation, visitor service systems are improved with
the help of latest technologies. Currently most of the leading tour operators are
providing all the necessary information such as tour package prices, accommodation
services, destinations provided and more on their website so that visitors are able to
get basic ideas about their services. Customers are able to book their services with
the help of internet through the e-commerce websites in an effortless manner.
Dynamic Packaging
Dynamic packaging is one of the most beneficial advancement for online travel and
tourism operators. Most of the tour operators are making use of this application so
that they are able to attract a huge visitor number towards their firm.
Figure 1: Dynamic Packaging
(Source: Papatheodorou, 2016)
With the help of Dynamic packaging, the travellers are able to avail various services
concerning their travel package at a single search. The visitors can use the internet
in order to arrange their trip. This application allows the visitors to book their
accommodations, airline and all necessary products that will be required for the tour
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