Tour Operator Business Activities Analysis

The assignment provides an in-depth analysis of the business activities of a tour operator, specifically Hotel Hilton, operating in the UK with a tour coordinator. It discusses recent trends and developments, stages and time scales involved in creating holidays, methods of contracting, and decision-making processes for selecting a brochure and its suitability.

TOUR OPERATION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Define analysis and its effects of current and recent trends and development on tourist
operators industry.........................................................................................................................1
TASK 2 ...........................................................................................................................................3
2.1. Description on the assess stages and timescales involved in development in holidays. ......3
2.2 Evaluation in suitability of various methods of contracting for different components of
holiday. ........................................................................................................................................4
2.3 Define calculation of the selling price of Holiday for given information. ............................5
TASK 3............................................................................................................................................6
3.1 Description on evaluation on planning decision taken for design of selected brochure. ......6
3.2 Description on assess the suitability of alternatives to traditional brochure for differed kind
of tour operators. .........................................................................................................................7
3.3 Define evaluation on suitability of differ methods of distribution to sell holiday for tour
operator. ......................................................................................................................................8
TASK 4 ...........................................................................................................................................8
4.1 Description on evaluation of strategic decision made by various differed types of tour
operator. ......................................................................................................................................8
4.2 Define the comparison of tactical decision hat could be selected by tour operator in
different situation. .......................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tour operation management plays dynamic role and it is booming in all over the world.
Thus, it is essential to deliver high quality services to the customers (Brennan and Bae, 2018.).
Thus, tourism operations and several management training program will be helpful in order to
managing day to day money staffs and clients. It is need to be done with the help of the
comprehensive approach so that each thing can be done in better mode. In addition to this, the
Tour operators need to provide the services as transport, accommodation and numerous tout
packages.
Thus, the present report is based on business activities LCB tour is performing their
activities as tour coordinator with Hotel Hilton UK and this firm is taking with the tour
coordinator and works as to provide the effective accommodation facilities to customers.
The present report will cover the following things as current and recent trends of
development, stages and time scales involved in developing the holidays, the number of methods
of contracting and decision must be taken for the selected brochure and suitability of alternative
tradition brochure and in last strategy decision must be made by number of the tour operator.
TASK 1
1.1 Define analysis and its effects of current and recent trends and development on tourist
operators industry.
Analysis and its effects of current and recent trends and development on tourist operators
industry.
The enterprise and person takes the full
responsibility and vacations of the travelers so
that all things can be done in better mode. In
addition to this, there are number of the trends
that will affects the working of the tour
operation in the huge context as are-
Types of Tour operators-
 Inbound tour operators- This kind of
the tour operators mainly works as to
 Specialist tour operator- under this, tour
operator typically combines tour and
travel components in terms to creation of
effective holiday package (.Crossley and
et.al., 2018.). Thus, tour operator must
have wide knowledge about the various
places.
CURRENT AND RECENT TREND AND
1

deal with the making arrangement for
foreign tourist at the time of visiting the
country. Thus, inbound customers will
works as to create the holiday packages.
By identifying the need and wants of
the customers. This kind of the package
will be directly related with the
intermediaries.
 Outbound tour operator- There are
number of tour operator that are
basically specialized with the creation
of vagarious multi national holidays. In
addition to this, arrangement of the
services, visas and pic and drop
facilities with inbound tour operator
and inbound tour operator.
 Domestic tour operator- This kid of tour
operators can works as to promote the
beauty, diversity and culture if the
country and it creates the tour package
as per the choice of the customers.
Thus, this kind of facilities affecting the
customers in the huge context.
DEVELOPMENT-
 Advancement in technology- With the
advent of technical advancement the tour
operator can able to perform their
business function in the organized
manner. With the help of effective
possibilities there can be more chances in
terms to enhance the quality of the tour
operators. This kind of the services will
be helpful in terms to time and cost
effective.
 Low cost carriers- In this, the charges of
the transportation also plays the huge
role in terms to travel industry (Fang,
Yin and Wu, 2018). Thus, lower amount
of transportation can attract the number
of the tourist in market. In terms to travel
for the long distance the companies will
have the use of airplane so that they can
travel in the well manner.
2

TASK 2
2.1. Description on the assess stages and timescales involved in development in holidays.
The number of the things will be done by the ICB tours in terms to develop sightseeing
and for it various steps are needed to be taken as-
Market research- The one and main objective is to analyze and understand the major
attributes and this all must relate with the special market and tourist destination. Thus, it is
typical for the tour operator in order to arrange all the services for the individual. Thus, this is
defined in the following ways as-
 To get effective approach to suppliers.
 There must be taken better policy decision.
 Planning and scheduling- This is need to be taken in the better manner and with the help
of better planning so that the tour operator can suggest better place to travelers. IN
addition to this, time and date decisions all things are needed to be decided so that each
things can be scheduled in better manner. With the help of planning all the things in the
better manner the customer are able to get the effective services.
 Contracting- After finalizing the decision there are number of the organization that as
lodging, airline, operators and transport many more others (Inkson and Minnaert, 2018).
With the help of contracting in better mode and they can also provide the chances of
negotiating and this all must be directly with the airlines and to get booked with
themselves.
 Costing of the package tour- The total cost related to project must be estimates and it is
very essential for managing whole tour in the better mode and also determine the
financial worth for the tour package. In this cost, the number of the cost can be added for
the services as accommodation, cost for local management and other kind of expenses.
This kind of tour package will be helpful in terms to attract the customers and provide the
better services.
 Financial evaluation and pricing- The financing cost is need to be decided by the tour
planner. Thus, tour operator need to evaluate the monetary risk like the things as foreign
exchange payments and it must be made in respect of hotels, airlines etc. The good tour
operator provided the better services to the customer and this all carry out the better
things.
3

 Marketing tour package- In this, there are number of the methods and this all needs to be
taken into the consideration. There are number of the things as are airlines, operators of
transport and operator differ components of the travel industry (Kuyumcu and et.al., 2018
Mancinia and Steccab, 2018). In order to make the services effectively, the tour operator
need to apply the additional refined strategies decision so that they full fill the demand of
customers.
 Developing tour marketing plan- The marketing plan must be frame in the better manner
so that it can attract to customers in market. With the help of providing the clear direction
the tour marketing activities can be done in better mode.
2.2 Evaluation in suitability of various methods of contracting for different components of
holiday.
The contracting is need to be done in the advanced manner as it is must be get completed
in order to identify the agreed value of the price and commodities in market. Furthermore, to
frame the plan in better manner the better contracts are needed to be made so that better planning
leads to make the successful travel activities (Nagai and Kashiwagi, 2018). On the other hand,
here are number of the components that is inclusive of hotel, transportation and sightseeing etc.
Furthermore, it has been defined in the following manner as are-
Fixed contracts- This kind of contracts based on the fixed price in order to get the high amount
of consumption. Thus, service providers needs to fix rate of bookings and there are number of
the people who must take the responsibility and to attracts the customers they works as to book
the holidays at the heavy discounted prices and class facilities must be provided in qualified and
affordable manner.
Allocation- The tour operator need to get the discount with the allotment and commitment
contracts that are must be primarily based on the size of enterprise and the bargaining power. N
addition to this, the all the facilities would be allocated on the tour operators so that greater
facilities can be provides and the maximization in the customers can be possible.
Ad-hoc- This is the package which is to b provide by the tour operator for the once. In this. They
all works as to provide the tailor made solutions to the customers (Southern and Moutinho,
2018). In this, it can be said that the action taken for the particular reason and dietary option is
must be provide in terms to meet and provide the facilities as customized services to the
customers.
4

2.3 Define calculation of the selling price of Holiday for given information.
5

Particulars
Jan
uar
y
Feb
ruar
y
Ma
rch
Ap
ril
Ma
y
Jun
e
Jul
y
Au
gus
t
Sept
emb
er
Oct
obe
r
Nov
emb
er
Dece
mber
Opening
balance of
cash inflow
450
00
810
800
149
400
7
218
777
6
289
226
4
360
763
0
433
403
7
507
164
9
5820
632
658
115
5
7353
390
8137
510
Average
consumers
400
0
406
0
412
0.9
418
2.7
1
424
5.4
5
430
9.1
4
437
3.7
7
443
9.3
8
4505
.97
457
3.5
6
4642
.16
4711.
8
Average
selling prices 205 205 205 205 205 205 205 205 205 205 205 205
Sales revenue
820
000
832
300
844
785
857
456
870
318
883
373
896
623
910
073
9237
24
937
580
9516
43
9659
18
Other income
400
0
400
0
400
0
400
0
400
0
400
0
400
0
400
0 4000
400
0 4000 4000
Total cash
inflows
869
000
164
710
0
234
279
2
304
923
2
376
658
2
449
500
3
523
466
1
598
572
2
6748
356
752
273
5
8309
033
9107
428
Cash outflows
Material
300
00
124
845
126
718
128
618
130
548
132
506
134
494
136
511
1385
59
140
637
1427
47
1448
88
salaries and
wages
250
00
250
00
250
00
250
00
250
00
250
00
250
00
250
00
2500
0
250
00
2500
0
2500
0
Other expenses
120
0
124
8
129
8
135
0
140
4
146
0
151
8
157
9 1642
170
8 1776 1847
Administration
expenses
200
0
200
0
200
0
200
0
200
0
200
0
200
0
200
0 2000
200
0 2000 2000
Total cash
outflows
582
00
153
093
155
016
156
968
158
952
160
966
163
012
165
090
1672
01
169
345
1715
23
1737
35
Cash deficit /
surplus or
closing cash
balance
810
800
149
400
7
218
777
6
289
226
4
360
763
0
433
403
7
507
164
9
582
063
2
6581
155
735
339
0
8137
510
8933
693
TASK 3
3.1 Description on evaluation on planning decision taken for design of selected brochure.
The brochure is foremost thing that works as to attract the customer in the huge context.
It must be planned and designed in well manner so that maximum amount of the profitability can
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be maximized. In addition to this, the all activities will be defined in the following context as
are-
 Research and strategy- The all information in terms to project must be full filled and the
all the things as are needed to be collected. Thus, the all kind of the things will be
inclusive of the the as existing brand, background material and legal issues and this all
are needed to be based by the research facilities.
 Brochure format- This is need to be considered at the time of the designing of the
brochure and it is need to be get affected by the budget and target market. In term to
make the format of brochure attractive, it is essential to include the number of the things
as are time of tour, destination plan, transportation and other kind of the cost so that all
things can be attracted in better and effective manner.
 Design concepts- This is need to be selected after the execution of the essential things
and it can be look more attractive with the help of ll kind of design substitution. Thus, it
can be said that the detailed specification will be helpful in terms to fostering the need
and wants of product and planning. The attractive look of the product can attract the
many customers.
 Implementation- After getting the approval, it is need to decide the all kind of element.
The tour operator needs to created the logo with the help of attractive designs so it can be
look more attractive and this all must be produced effectively (Wang, Li and Luo, 2018).
On the other hand, it can be said that the professional program and designed must be
framed in better and attractive manner.
 Supervision of production- In this, there must be control over the quality and it is the
most significant tool and with help of it effective supervision of the things can be
possible. By implementing the all the things in the proper manner. The tour operator can
attract the customers and brand image can be sustained in market.
3.2 Description on assess the suitability of alternatives to traditional brochure for differed kind of
tour operators.
Under it, the tour operator has been selected as ICB tour operator of UK and Thomas cook
and they are both working with the coordination of the Hotel Hilton UK. In this task, the various
activities are needs to be defined in the way of promoting the task by the brochure. Thus, it has
been defined in the following manner as are-
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Due to the facility of the online system and various kind of the technical advancement the all
kind of the things are needed to be managed. Selling and promotion are the terms that can attract
the major number of the customers. By grabbing the attention of the customer the tour operator
has the option to design the attractive e-brochure. Thus, they need to conduct the online
techniques so that they are able to attract the maximum number of the customers in the huge
context.
By the use of brochure, the tour operator can able to bring the improvement in the
communication and this can also works as to provide better and easy facilities to the customers.
With help of accessing the wider public in the all around the world. Hus, online strategy has
changed the overall way of the conducting the business activities. The main responsibility of the
tour operator is to provide the services to the customer in the better manner so it can attract to the
customers (Brennan and Bae, 2018). This kind of the facilities will be helpful in terms to
distribution of the holiday pancake with the telephonic manner. In the last it can be said that the
tour operators with the help of online strategy can able to conduct the things in the better mode.
This will be helpful in terms to get the competitive advantage in the market.
3.3 Define evaluation on suitability of differ methods of distribution to sell holiday for tour
operator.
Under this, there are various ways of selling and differ kind of tour operator. In this all,
the most common method as are direct selling, online selling and promotion are the best among
all. This are the methods that can be assertive in terms to targeting the customers in the huge
manner. This kind of the method will be helpful in terms to grab the attention to customers.
Thus, the hotel Hilton working with the tour coordinator as LCB need to provide the services of
the firm that can able to attract the more customers. In this, the maximization can be possible in
terms to attract the customers in the huge context. Under this, there are differed kind of packaged
and by providing the number of schemes it is possible to attract the wide number of the
customers.
Thus, there are different method of evaluation as-
Direct distribution- It is situation in which firm operator work as to directly sells the products to
the customers without the help of tour coordinator.
Social network website- with help of use of social network as Facebook, twitter, Instagram etc.
this provides the facility in terms to make the better interaction with customers.
8

Online travel agencies- this are the agencies who works as to planning the tour and booking the
holidays and in this all the things relates to traveling are included.
TASK 4
4.1 Description on evaluation of strategic decision made by various differed types of tour
operator.
The strategic decision is plan of action and this all must be conducted in the effective and
efficient manner. By conducting the strategical decision effectively, all things can be done in
better and efficient manner. Thus, it will be discussed in following manner as are-
Segmentation, targeting and positioning- It is useful in order to segment and to have proper
identification of the target customer so that significant attract of the customer can be raised up. In
this, ICB who is working as tour operator proper segmentation, targeting and positioning will be
helpful in terms to attracting customers.
Tour package seasonal scenario- In this term, the preferences of the customer can be changed
with the changes in seasons. The festive season can reflect the demand of the tourism in the high
context.
Pricing strategy- In this, it can be said that the pricing strategy will be helpful in terms to bring
competitive advantage in market. The attractive packages can be helpful in terms to gain the
attention of customers. The packages must be provided in the affordable price so that all things
can be undertaken in better mode.
Surcharge policy- The surcharge policy can be defined as charge or the tax that will be added to
the cost of goods and services. This is the kind of policy that can typically added to existing tax
and with the addition of stated price of good and services (Crossley and et.al., 2018). The extra
fees that can be demand by the firm and it will be based on the rules and regulations. This kind
of the things will be attractive in order to attract the customers in the huge context.
Choice of product in relation to customer portfolio- In this, services will be offered to buyers
on behalf of their spending level. Under it, tour operator must have the ideal about the portfolio
of customers and with help of it they can able to provide the effective product services to
customers.
9

Distribution decision- There is chin of intermediaries so it is possible to render the effective
services to the customers. Thus, this kind of the decision will be inclusive of the person as tour
operators, distributors etc.
4.2 Define the comparison of tactical decision that could be selected by tour operator in different
situation.
The tactical decision is must be taken in terms to ensure the smooth and flexible
operation and this all aids to deal with the organization matters. There are various tactical
decision and this all are taken by the tour operator so that there can be possibilities in terms to
negotiating with the overall services (Fang, Yin and Wu, 2018). Under this, healthy relation are
must be developed and with help of it better things can be done. On the other hand, it can be said
that the tactical decision must relate with the tour operators so that better coordination can be
framed by conducting the proper research. Thus, ICB tour operator must take initiatives in ters to
have reduction in the prices of the products so it cab be attractive to the huge number of the
customers. In this, the all things can be conducted in better and attractive manner.
The decision as are-
Tactical response-
Tactical pricing-
Tactical marketing-
CONCLUSION
Based on the above report it can be concluded that tour operator is the company that
provides attractive holidays to customers. The present report is based on the business activities of
Hotel Hilton and it is situated in UK and working with the tour coordinator. In addition to this,
the present report has covered the number of the activities as current and recent trends of
development, stages and time scales involved in developing the holidays, the number of methods
of contracting and decision must be taken for the selected brochure and suitability of alternative
tradition brochure.
10

REFERENCES
Book & Journal
Brennan, B.S. and Bae, K.M., 2018. MBA Study Tours as Tourism Products.
Crossley, J.C and et.al.,2018. Introduction to commercial recreation and tourism: an
entrepreneurial approach . Sagamore Publishing LLC.
Fang, Y., Yin, J. and Wu, B., 2018. Climate change and tourism: a scientometric analysis using
CiteSpace. Journal of Sustainable Tourism. 26(1). pp.108-126.
Ferguson, E., 2018. Travel demand management and public policy. Routledge.
Gonzalez‐Urango, H. and García‐Melón, M., 2018. Stakeholder engagement to evaluate tourist
development plans with a sustainable approach. Sustainable Development.
Inkson, C. and Minnaert, L., 2018. Tourism management: An introduction. Sage.
Kuyumcu, A., Yildirim, U., Hyde, A., Shanaberger, S., Hsiao, K., Donahoe, S., Wu, S., Murray,
M. and Maron, M.B., 2018. Revenue Management Delivers Significant Revenue Lift for
Holiday Retirement. Interfaces. 48(1). pp.7-23.
Mancinia, S. and Steccab, G., 2018. A Large Neighborhood Search based Matheuristic for the
Tourist Cruises Itinerary Planning. Computers & Industrial Engineering.
Nagai, H. and Kashiwagi, S., 2018. Tourism: Current Trends and Challenges. Asian Youth
Travellers: Insights and Implications, p.117.
Southern, G. and Moutinho, L., 2018. Process-based management in tourism. Strategic
Management in Tourism, CABI Tourism Texts, p.231.
Wang, H., Li, S. and Luo, J., 2018. Optimal markdown pricing for holiday basket with customer
valuation. International Journal of Production Research, pp.1-15.
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