Sample Assignment on Tour Operations Management - Doc

Tour Operation
Management

Table of content
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................3
3.1 Evaluation of a design of a brochure of another tour operator..............................................3
3.2 Suitability of alternative traditional brochure method for domestic and out bound tour
operator:.......................................................................................................................................6
3.3 Suitability of different method of distribution by various tour operators..............................6
4.1 Strategic decision made by Out bound and domestic tour operator......................................7
4.2 Tactical decision that can be taken by domestic tour operator in different situation...........8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Tourism is one of the major sectors that helps in economic developments of a nation. In
UK, the number of tourist is increasing day by day with increment in domestic and international
tourists. With a hike in tourism, there is a boom in tourism industry and every tour operators is
focusing on providing best services to the tourists. This can be done with a proper management
and for this industry, it is called as tour operation management. The present report assess types of
tour operates and trend followed by tour operator. Along with this, a tour plan is being developed
and present for developments of a brochure. Later part of project, a report is presented suitability
of methods of distribution of tour packages to relevant tour operators.
TASK 1
Enclosed in leaflet
TASK 2
Enclosed in PPT
TASK 3
REPORT WRITING
3.1 Evaluation of a design of a brochure of another tour operator
Brochure: In tourism this means that a small book which contains all the details about a
trip which defines all information related with time frame and destination to be covered and
other services provides in trip
Two brochures:
Outbound tour operator:
Day of tour: 15
Destination covered: Queensland sunshine Coast
Number of tourist: 20
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Total Cost: £1000 per person
This a luxury near the beaches and ocean
Inclusion: all the travel cost, breakfast, Lunch, dinner and all the travel cost with any entry fee to
any monument or other infrastructure.
Domestic tour operator:
Day of tour: 10
Destination covered: London, Paris and France
Number of tourist: 50
Total Cost: £450 per person
Inclusion: sightseeing, breakfast, dinners cost of travel i.e. airfares, can and coach
This can be defied as planning decision that must be taken for designing of a selected
brochure for luxury holiday which includes:
 Cost design: this can be defined as the cost that must be spent on designing and printing,
number of the brochure. In this cost efficient design is selected with keeping in mind that
this must attract a tourist as luxury holiday are meant for rich and elite class so it must be
very attractive.
Outbound tour operator: Domestic tour operator:
This is expensive as use of Eco friendly
material and high end products is needed to
make it more presentable.
They can plan the cost as per the tease and
preference of the local and citizens of UK.
 Format decision: here decision regarding the design of the brochure is taken that in what
format it must be printed such a single, two fold or three folds (Bruni, Cassia and Magno,
2017). This must be done vigilantly and the taking in consideration the target market and
public.
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Outbound tour operator: Domestic tour operator:
Three fold design is more done as this is more
handy and can be carried in pockets anywhere.
Two fold design is used as this can be easily
be seen and its catches attention from far away.
 Target market and budget: design and quality is determined as per choice of target
people. Whereas in budgets the size and fonts to be printed is selected.
Outbound tour operator: Domestic tour operator:
The font and size and ink must be very
sophisticated with a slight fragrance. As
consumers are from around the world.
Font size and ink to be used in accordance
with cost efficiency and in such a way which
looks presentable.
 Determination of price specification: here destination of brochure is decided with
relevance to target market, font, size and budget. Here price cannot be kept constrain as
to attract people for luxury holidays the brochure must be quite attractive.
Outbound tour operator: Domestic tour operator:
Prices and expenses are specifically mentioned
in order to give a clear idea.
An overall cost and expenses are give with a
brief detailing
 Time scale and stages of production: here the deadline of the launch is decided along
with selection of a destination and time scales as per target market.
Outbound tour operator: Domestic tour operator:
Through research process details are
determined so a period of 15 -20 days is taken t
prepare brochure.
The target market is set so a period of 7 days
is taken to prepare brochure and thedistributes
through local platforms.
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3.2 Suitability of alternative traditional brochure method for domestic and out bound tour
operator:
 E-brochure: This are sent to random individuals and perceptive clients who searches for
tour packages online. They sent e-brochures online on their personal mails. This is way
through which tour packages can be advertised by outbound tour operators.
 Android application: This is a method in which a particular kind of users are targeted to
send the promotional brochures. Under this, the target audience is the user of android
application and the advertisements just be shown as pop up ad when running that
application. This can be used by outbound tour operators as they have clients all over the
world.
 Internet: This is the most used method for advertisements and promoting things (Byrnes,
and et. al., 2016). This can be used by all types of tour operators as 70 % of the
population around the world uses internet so this can be the best way.
 Social media: This a wide spread media platform and domestic tour operator can also be
promoted its business as it is best for them as they can spread their brochure all over UK
through social media sites.
 Radio/ television: This can be the best method for domestic tour operators as this media
has limited reach in respect to public.
 Print media: Advertisement of brochure paper and magazine can give the best result to
domestic tour operators as the target audience in this media is local public.
The most suitable method for outbound tour operators is use of social media and internet
along with E-brochure method. For domestic operators the best method to use is t and
advertisement through print and television media.
3.3 Suitability of different method of distribution by various tour operators
 Direct distribution: Domestic tour operators as local public can be approached directly
without involvement of much efforts.
 Two level distribution: This means theirs are intermediaries between distributors and
clients. Here holiday’s packages can be sold by operators through agencies. This can be
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useful for outbound tour operators as they can set up an agency in its names in other
country.
 Through social networking website: This can be betters for national level that is
inbound and specific tour operators.
 Government website: This can best for domestic tour operators as government sites give
authenticity to their work.
 Online travel agencies: This can better for inbound and outbound tour operators as they
have a vast area of target population and
 Visitor information center: These are generally established for taking information and
here advertisements can prove best for national land international level tour operators.
 Review sites: This can be best for outbound tour operates as people come from
international places so reviews helps them to choose a better tour package and operator.
 Voucher sites: This is mostly used by domestic tour operators. As by giving voucher
someone might get lucky to win a free trip and who does not want a free trip, no one
denies taking up a voucher.
 Concierge Services: These services are provided in from of making bookings,
reservation and recommendation to guests at hotel or resorts. Generally, these types of
clients are found in outbound transaction and this services can be proven best for them to
use as distribution channel for their brochure.
4.1 Strategic decision made by Out bound and domestic tour operator
Strategic decision: This refer to long term decisions taken by the tour operators to
determine the cost and expenses policies that can increase the profitability without compromising
the trips and comforts of tourist. Pricing strategy: This decisions are made regarding the pricing of the tour packages and
changing them with change in the season. Sometimes the operators makes changes in the
prices to being in competition and to enter a new domestic or international destination.
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 Surcharge policy: This are the charges over the basic payments (Evans. and Stabler,
2010). Generally, these are increased to cover up the cost when competition is too tough.
To penetrate the market surcharges are decreased to make holidays packages more
popular among tourists.
 Positioning and branding: This decision regarding branding and advertisement are taken
to make the holiday packages more popular and to position them in market in such a way
so that most of the prospective clients get attracted towards it.
 Customer portfolio and product selection: With change in trends, consumer habits and
taste also gets changed. Tour operators need to make changes in this consumer portfolio
with change in trends and season. With change in target population, the holiday and their
packages offered must also be changed as for group of student and for a family trip
destination will obviously be different.
 Distribution decision: With change in target market, audience and trends of distribution
channels must be revised.
4.2 Tactical decision that can be taken by domestic tour operator in different situation
 Tactical pricing: This can be defined as varying the prices of tour packages for a short
period in order to set the competition high or to enter the market. This changes can be
made by domestic tour operators as decrease in price of packages with decline in number
of tourist when season changes in order to have an upper hand and in the peak season
they can raise the prices and that point of time people are ready to pay high prices.
 Tactical Marketing: This can be defined as change in the marketing schemes with
change in competition, trends and preference of consumers. At the timer of Christmas
and new year strong marking is needed to attract more and more consumer to book with
them. In off season they need attract a specific section of society such a family and
provide them with family tour packages which are budget friendly.
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CONCLUSION
From the above report it can be concluded that in tourism industry, it is very important to
have a perfect management. For conducting a package tour a planning of months is required.
Different types on contracts have to be entered after a long negotiation process and development
of a tour pals i.e. a long process which start with determination destination and end with taking
feedback form the tourist. Another thing that has been articulated from the above report that
different types of tour operates enters in different contract and have variable suitability as per
essence and requirement of their particular tour business. The decision making process and
distribution channels is different for every tour operator.
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REFERENCES
Books and journals
Alegre, J. and Sard, M., 2017. Price strategies by German and British tour operators in
Mallorca. Journal of Hospitality and Tourism Management 33. pp.93-102.
Bastakis, C., Buhalis, D. and Butler, R., 2004. The perception of small and medium sized tourism
accommodation providers on the impacts of the tour operators’ power in Eastern
Mediterranean. Tourism management. 25(2). pp.151-170.
Bruni, A., Cassia, F. and Magno, F., 2017. Marketing performance measurement in hotels, travel
agencies and tour operators: a study of current practices. Current Issues in Tourism. 20(4).
pp.339-345.
Byrnes, T and et. al., 2016. Environmental management of boating related impacts by commercial
fishing, sailing and diving tour boat operators in Australia. Journal of Cleaner
Production. 111. pp.383-398.
Evans, N. G. and Stabler, M. J., 2010. A future for the package tour operator in the 21st
century?. Tourism Economics. 1(3). pp.245-264.
Filby, N. E and et. al., 2015. Social science as a vehicle to improve dolphin-swim tour operation
compliance?. Marine Policy. 51. pp.40-47.
Klemm, M. and Parkinson, L., 2010. UK tour operator strategies: causes and
consequences. International Journal of Tourism Research. 3(5). pp.367-375.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Schegg, R. and Stangl, B., 2017, January. Information and Communication Technologies in
Tourism 2017. In Proceedings of the International Conference in Rome, Italy.
Online
Types Of Tour Operators. 2018. [Online]. Available
through:<http://www.iibmindialms.com/library/operation-management/supply-chain-
management/tour-operators-types/>.
Tour Operations Management. 2018. [Online]. Available
through:<http://sk.sagepub.com/books/the-management-of-tourism/n4.xml>.
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