Analysis : Tour Operator’s Industry
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Added on 2020-01-07
Analysis : Tour Operator’s Industry
Added on 2020-01-07
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TOUR OPERATOR’S INDUSTRYStudent Name:Student ID:Professor Name:Assignment Name: 1
Table of contentsIntroduction......................................................................................................................................3Task 1 (LO1)....................................................................................................................................3P1.1 Analyze the effects of current and recent trends and developments on the tour operators industry............................................................................................................................................3Task 2 (LO2)....................................................................................................................................5P2.1 Assessment of the stages and time scales involved in developing holiday packages.............5P2.2 Evaluation of the suitability of different methods of contracting for different components of the holiday and different types of tour operators 450......................................................................7P2.3 Calculation of the selling price of a five days holiday packages............................................8Task 3...............................................................................................................................................9P3.1 The planning decisions for designing a brochure....................................................................9P3.2 the alternatives of the traditional brochure which are using by the tour operators...............10P 3.3 evaluating the suitability of various distribution methods that are used to sell holiday package and recommending the most appropriate tour package...................................................11Task 4.............................................................................................................................................134.1 Evaluating the strategic and tactical decision making for tour operators................................134.2 Comparing the tactical decision that a tour operator selects in different situations................13Conclusion.....................................................................................................................................14Reference list.................................................................................................................................152
IntroductionThe following study is about the tour operators industry associated with the travel and tourismsector. The tour operator industry is the amalgamation of the various components of the tour andtravel sector. The main activities of the tour operator industry are to prepare different types ofbrochure and advertisement for awarding the travelers and tourists about the different types ofproducts and holiday packages offered by the tour and travel sectors. The most commonactivities done by the tour operators is to arranging a flights on a chartered airlines and transferthe local representative from the airport to hotel. The primary function of the tour operators is toreduce and solve the problems faced by most tourists such as the tourists fail to make properreservations of the hotel room through travel agents or other means, currency exchange andcommunication (Alegre, et al. 2013). The tour operators also arrange the large group events,seminars and conferences. Therefore, the tour operator industry plays an important role in thetour and travel sector. Task 1 (LO1) P1.1 Analyze the effects of current and recent trends and developments on thetour operators industryThere are several numbers of tour operators companies in UK help the travel and tourism sectorthrough providing different types of services to the tourists and travelers. The popular companiesof tour operators are as follows: Abercrombie and Kent, Adventures Abroad, Altour, AMAWaterways etc. The tour operator companies provide different types of tourism services such asDomestic tourism, Inbound tourism and Outbound tourism. In the Domestic tourism, the touristsare resident of the country and they are going to visit their own country. In the Inbound tourism,the tourists are nonresident country in which they are going to visit. In Outbound tourism, thetourists are going to visit other countries (Anderson and Marcus, 2015). Sometimes the touroperators horizontally and vertically integrated with the travel and tour companies to provideservices in an efficient manner. While the operators vertically integrate with other tourcompanies, they try to purchase and own the essential elements of the needed to prepare thepackage holiday. The essential elements of the holiday packages included airlines, a group ofhotels. In the vertically forward integrated process, tour operators try buy its own travel agencies.3
During the forward integration process the tour operators try to buy its own website, they can sellits own products, and services direct to the consumers through the website. In the horizontalintegration the tour operators can follow two for the integration one is merger and the other isacquisitions. In the process of merger, the tour operators can make a partnership with the travelagencies who provide same products and services to the customers. For example, two touroperator companies who provide same products and services to the consumers in same price. Theoperators can combine themselves to provide quality product and services to the consumers atlower price (Büttner, and Krumke, 2016). In the acquisition process one tour operators companycan buy other tour operator company and provide different services to the customers together.For example, one hotel company can buy other hotel companies, which have stages ofproduction or different stages of service. In UK, there are different types tour operations operateby the tour operators companies such as: Holiday tourism in which the tourists are going to visitthe country. Working holiday tourism the tourists are try to visit and work in the local industriesto recover the cost of the holiday. Political tourism such other countries political delegations aregoing to visit the country and try to sign different kinds of contract and treaty with the country.In the age of globalization the current trend and developments of the tour operators companies ispositive. There are different kind’s people who are associated with businesses and try to expandthe business in other countries. They always try to visit in UK to expand their businesses in UK.This kind of activities makes great opportunities for the tour operators to develop theirbusinesses and develop different kind of tour packages for such business activities. The hugedevelopment in technology has helped the tour operators to promote their holiday products andpackages through the website, social networking site and other information technologicalaspects. The tour operators use different kinds of software to prepare the brochures andadvertisements about the holiday packages (De Sausmarez, 2013). The customers are also usethe website for determining and booking the suitable holiday packages for them. Thedevelopment in the airline services also helps the tour operators to book the air ticket for thecustomers easily. The purchasing and spending power of the consumers also increase due to therapid development of the economy. Therefore, the consumers also increase their budgets for theholiday purpose this help the tour operators to increase the businesses. The travel agencies alsodevelop new holiday packages for the new customers. The development in the political, socialand economical conditions also helps the tour operators to maintain the development. In present4
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