This report delves into the intricate world of tour operations management, providing a comprehensive analysis of holiday package development, strategic decisions, and the evolving trends in the tourism industry. It examines the various stages involved in creating a holiday package, including market research, planning, contracting, costing, and financial evaluation. The report also evaluates the suitability of different contracting methods for holiday components and explores the roles of various tour operator types. Furthermore, it analyzes the planning decisions involved in designing brochures, assesses the alternatives to traditional brochures, and examines different distribution methods used by tour operators. Finally, the report compares the strategic and tactical decisions made by mass market and niche market tour operators, highlighting their approaches to pricing, positioning, and product development.
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