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TABLE OF CONTENTS INTRODUCTION FOR TOUR OPPORTUNITIES INTRODUCTION 1 TASK 11 2.1 Stages and timescales involved in development of holidays

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Added on  2020-06-05

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Tour operations management TABLE OF CONTENTS INTRODUCTION 1 TASK 11 1.1 Effects of current trends and development on tour operations industry 1 Covered in Leaflet 1 TASK 21 2.1 Stages and stages involved in development of holidays 1 2.2 Suitability of different methods ofcontractingfordifferent components of holidays.3 Different types of tour operators 4 2.3 Selling price of holiday package.4 TASK 35 3.1 Planning decisions taken for design of selected brochure. 8 4.2 Tactical decisions that could be taken by selected tour operator in

TABLE OF CONTENTS INTRODUCTION FOR TOUR OPPORTUNITIES INTRODUCTION 1 TASK 11 2.1 Stages and timescales involved in development of holidays

   Added on 2020-06-05

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TABLE OF CONTENTS INTRODUCTION FOR TOUR OPPORTUNITIES INTRODUCTION 1 TASK 11 2.1 Stages and timescales involved in development of holidays_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Effects of current trends and development on tour operations industry...........................1Covered in Leaflet..................................................................................................................1TASK 2............................................................................................................................................12.1 Stages and timescales involved in development of holidays ...........................................12.2 Suitability of different methods of contracting for different components of holidays.....3Different types of tour operators............................................................................................42.3 Selling price of holiday package. ....................................................................................4TASK 3............................................................................................................................................53.1 Planning decisions taken for design of selected brochure................................................53.2 Suitability of alternatives to traditional brochure for different types tour operators........63.3 Suitability of different methods of distribution used to sell a holiday package...............7TASK 4............................................................................................................................................84.1 Strategic decision made by different types of tour operator.............................................84.2 Tactical decisions that could be taken by selected tour operator in different situation....9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
TABLE OF CONTENTS INTRODUCTION FOR TOUR OPPORTUNITIES INTRODUCTION 1 TASK 11 2.1 Stages and timescales involved in development of holidays_2
INTRODUCTIONTour operations industry has been identified as most significant sector that has anintegrated approach towards travel and tourism. It involves management of various operationsthat includes development of holiday packages, monitoring current trends and strategic decisionsthat need to be taken by tour operators (Gibson, 2012). Present report is based on analysis ofeffects of current and recent trends and development on tour operations industry. As a productdevelopment manager at Trailfinders Ltd, which is travel company in the UK and Ireland, thereare different stages involved in development of holiday’s packages are also discussed along withthe suitability of different methods of contracting for various components of holidays. In additionto this, selling prices for tour package is determined in the report. Moreover, planning decisionsare taken for selected brochure by different tour operators are also discussed. Suitability ofalternatives to traditional brochure for various kinds of tour operations. Further, differentmethods used for selling of holiday packages are also evaluated. At last, strategic decision madeby various kinds of tour operator are analysed along with the tactical decision that needs to betaken Trailfinders Ltd.TASK 11.1 Effects of current trends and development on tour operations industryCovered in LeafletTASK 22.1 Stages and timescales involved in development of holidays Planning is has analysed very important aspect in tour operations industry. It is requiredfor tourism service providers to plan activities in sequential basis for development of holiday’spackages which will attract the tourists. There are various stages involved in development of holiday’s packages which needs to befollowed by Trailfinders Ltd. These important steps are mentioned below Market research: It mainly involves overall research of the tourism and environment ofcountry to identify the trends as well as factors that direct affects decisions of holiday’spackages (Robinson and et.al., 2016). Moreover, research of market includes economicwhich provided clear understanding about culture of country and spending power of1
TABLE OF CONTENTS INTRODUCTION FOR TOUR OPPORTUNITIES INTRODUCTION 1 TASK 11 2.1 Stages and timescales involved in development of holidays_3
people in country. With appropriate market study Trailfinders will be able to takeappropriate decision regarding prices, service and requirement of customers. Planning and scheduling: This step of development involves planning and takingdecision regarding locations, accommodation, travelling cost (Evans, Stonehouse andCampbell, 2012). Transportation services, amenities and attractive that needs to be visitedetc. has been taken in to consideration. Trailfinders needs to make proper schedule ofthese activities.Contracting: At this stage, a manager of Trailfinders tends to create a contract and sign acontract with its customers. All terms and conditions, activities and prices are mentionedin tourism contracts. It is legal formality and needs to be accomplished by organisationwithout mistake.Costing: This stage involves analysis and measurement of cost that needs to be incurredby organization in a particular holiday’s package. Budget for every tour package has beenmade Trailfinders in their tour packages (Redjem and Marcon, 2016). With appropriateanalysis of cost, organisation can set selling price of holidays packages and also able toinfluence its customers towards products and services.Financial evaluation and pricing: This stage involves calculation of expenses and profitmargins on holidays to analyse the fluctuation in prices of products and services. Througheffective financial evaluation, Trailfinders will set effective selling prices for theirholidays. This helps in identification of tax burden and other additional expenses.Brochure: It is a document that involves all information related to different holidayswhich were offered by Trailfinders to their customers. Development of Brochure isessential for creating awareness about tour and prices among people (Medlik, 2016).Design should be effective so that it attracts customers and should also provide basicinformation of tourist destinations.Advertisement: At this stage, company needs to select an appropriate method ofadvertisement that covers less cost and helps in providing information about holidaypackage to large population (Guo and He, 2012). For example: social media applications,direct mails, company websites, brochure, templates and digital advertisement are mosteffective channels of advertisement that needs to be applied by organisation fordevelopment of tour packages. 2
TABLE OF CONTENTS INTRODUCTION FOR TOUR OPPORTUNITIES INTRODUCTION 1 TASK 11 2.1 Stages and timescales involved in development of holidays_4

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