Tour Operations Management: A Comprehensive Analysis of Trends, Strategies, and Tactical Decisions

Tour Operations Management
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Analyse the effects of current and recent trends and developments on the tour operators
industry........................................................................................................................................4
Task 2...............................................................................................................................................8
2.1 Assess the stages and timescales involved in developing holidays.......................................8
2.2 Evaluate the suitability of different methods of contracting for different components of
the holiday and different types of tour operator........................................................................11
2.3 Calculate the selling price of a holiday from given information below..............................12
Task 3.............................................................................................................................................13
3.1 Evaluate the planning decisions taken for the design of a selected brochure......................13
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package....................................16
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator and recommend the most appropriate for your tour package.. 17
Task 4.............................................................................................................................................18
4.1 Evaluate the strategic decisions made by different types of tour operator..........................18
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations....................................................................................................................................20
Conclusion.....................................................................................................................................21
References......................................................................................................................................22
2

Introduction
Tour operators are companies that organize and provide holiday's site for those who are
interested in travel and accommodations. Tour operators combine the tour and travel to make a
complete holiday package (Fletcher, et.al., 2017). They advertise their packages through media,
brochures so that their holiday offers and products can reach many people across the globe.
Tour operator products exist in varieties such as the flight on charter airlines, the transfer from
hotel to airport and other local services. Tour operators can decide to specialize in the different
destination like USA, Germany, and France etc.
3

Task 1
1.1 Analyse the effects of current
and recent trends and
developments in the tour
operators industry.
Tour operator is simply the companies
whose roles are to organize tour
packages such as traveling and hotel
accommodations. Tour operators have
got responsibilities of ensuring that
their customers are served with the
right packages of their own interests
and it varies from one destination to
another destination. In the UK there are
many types of a tour- inbound,
domestic, and outbound tour. Many of
the companies offer the combination of
domestic and outbound tours (Institute
of Marketing, 2018).
Types of services offered by the
different types of tour operators
Touring operators are offering many
services to their customers across the
globe. Among the services they offer
are traveling services. The traveling
services are too complex with varieties
of services in its search for tourism
products, destination marketing
organization, tour operations, travel
agents, and many more others. Among
other services that are offered are
accommodation, transportation,
recreation, food and beverages,
entertainment etc.
[Source: Nalam, 2013]
Accommodation: Tourism operators
have got well-vanished hotels in
different destinations where their
guests can seek accommodation.