Tour Operations Management: A Comprehensive Guide to Planning, Marketing, and Managing Successful Tours

Tour Operations Management
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Table of Contents
Introduction......................................................................................................................................4
Task 1...............................................................................................................................................5
P 1.1 Analyse the effects of current and recent trends and developments in the tour operators
industry........................................................................................................................................5
Task 2...............................................................................................................................................7
P 2.1 Assess the stages and timescales involved in developing holidays....................................7
P 2.2 Evaluate the suitability of different methods of contracting for different components of
the holiday and different types of tour operator..........................................................................9
P 2.3 Calculate the selling price of a holiday from given information......................................11
Task 3.............................................................................................................................................12
P 3.1 Evaluate the planning decisions taken for the design of a selected brochure..................12
P 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package....................................14
P 3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of the tour operator and recommend the most appropriate for a luxury tour
package......................................................................................................................................16
Task 4.............................................................................................................................................19
P 4.1 Evaluate the strategic decisions made by different types of the tour operator.................19
P 4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations....................................................................................................................................20
Conclusion.....................................................................................................................................21
References......................................................................................................................................22
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Introduction
The tour operator industry is a developing sector of the tourism industry. This sector provides
with accommodation, transportation and the recreational service etc. to the consumers and
tourist. The report has focused towards the tour operator industry in order to establish an
evidence-based and real-time understanding of the tour operator industry. The report will study
various attributes and concepts of the industry in relation to performance and operations. The
report will study stages for developing tour packages, the decision-making functions, brochures
and recent developments in the tour operator industry.
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Task 1
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P 1.1 Analyse the effects of
current and recent trends
and developments in the
tour operators industry.
Introduction
Tour operator industry is a
dynamic and evolving sector
of the economy. The tour
operator industry is impacted
by the various current and
recent trends that are
functioning in the orbit of tour
operator industry. The trends
and their impacts are analysed
as below:
The trend of Technology
application in the industry–
Tour operator industry has
observed the excessive
application of technology and
software to process numerous
business functions and
activities (Font and McCabe,
2017). The industry has
observed for increased
application of internet
technology and information
technology for the preliminary
The trend of Product
development- This industry
has undergone extreme
alternations and changes in the
respect of product
development and
undertakings. The industry has
observed developments in the
tour packages and services as
per the requirements and
specifications of the
consumers.
Effect on the Industry-
The trend of product
development as per tourist
specifications and
requirements advanced the
products and services in the
tourism industry (Jenkins,
2015). The industry has
observed the development of
tour packages and programs
according to the demands. It
has increased the level of
performance and services for
the consumers.
The Trend of Increased
disposable income –
Conclusion
It can be concluded from the
above discussions that tour
operator industry has been
impacted in a developmental
and positive manner from the
recent and current trends and
development in the tourism
industry.
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and ancillary services.
Effect on the Industry-
With increased application of
information technology and
the internet into tour operator
industry, the business
functions and services have
been altered. The industry has
observed changes in booking,
reservations and the payment
systems execution today.
In the contemporary tourism
and tour operator industry, the
consumers are provided with
increased disposable income
to furnish their tourism
requirements.
Effect on the Industry-
With increased levels of
disposable income available to
the consumers, the industry
has observed a shift in the
tourism market. The
consumer's demands for high-
quality services that provide
with exceptional experience
(Watne, et. al., 2014). The
industry has observed the
development of niche market
tourism facilitating the leisure
tourism.
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