Tour Operation Management

Tour Operation Management
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Contents
Introduction:....................................................................................................................................3
Task 1...............................................................................................................................................4
1.1 Analyse the effects of current and recent trends and developments in the tour operators
industry........................................................................................................................................4
Task 2...............................................................................................................................................6
2.1 Assess the stages and timescales involved in developing holidays.......................................7
2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of the tour operator..........................................................................9
2.3 Calculate the selling price of a holiday from given information below..............................10
Task 3.............................................................................................................................................12
3.1 Evaluate the planning decisions taken for the design of a selected brochure......................13
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package....................................15
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of the tour operator and recommend the most appropriate for your tour
package......................................................................................................................................16
Task 4.............................................................................................................................................18
4.1 Evaluate the strategic decisions made by different types of tour operators........................19
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations....................................................................................................................................22
Conclusion:....................................................................................................................................24
References:....................................................................................................................................25
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Introduction:
Travelling is the new trend for people and for many it’s a one-time dream to be achieved in life.
There are many tourists’ destinations one wants to travel but can’t due to the low facilities and
less knowledge of the tour provide companies. The increasing numbers of travellers are
increasing the number of tour operators worldwide which is giving rise to the competition and
new strategies in the tourism sector. With the expansion of sector new types of leaflets are
introduce one of which is explained below also current trends and innovative developments in
tour industry are covered. The methods of creating attractive brochures to lure the backpackers
for selecting a single tour operator are getting more creative, there are different types of
strategies used by various types of tour operators to get more number of voyagers attached to
them. The brochure is very much essential to find and make customers aware about the services
worldwide, upgrading technologies in the tour industry are making travel very much easy as
people are more aware of the destinations available and select the best from them. The upcoming
trends in the tour sector of the UK are discussed below.
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Task 1
1.1 Analyse the effects of current and recent trends and developments in the tour operators
industry.
Current and recent trends
and developments.
Introduction:
The leaflet presented here
gives information about the
different trends that are
developing day by day in the
tour sector, these trends are
increasing the number of
travellers every year and
various strategies are need to
be implemented so that
Trailfinders Ltd can keep up
with the market effectively.
Independent travellers:
Higher numbers of
independent travellers are
emerging from all around the
world due to the availability
of more cheap travelling
options and all kind of
facilities online. Most of the
independent travellers are a
Tour operators:
Different tour operators are
connected with tourism and
the travellers which make
them develop more efficient
tour package which is
developed to increase the
number of backpackers who
stick with Trailfinders Ltd and
its services so that it can get
more profits at more class
services to the travellers.
Technological development:
Trailfinder Ltd uses all the
new technological innovations
to get their customers like
booking of tickets online,
audits, a virtual tour of
Availability of information:
Many people avoid travelling
as they have less information
about the place they are going
to travel, but with the help of
brochures and other data
Trailfinders Ltd provides all
the data to the backpackers no
matter at what place they are
travelling or willing to, which
builds a sense of trust among
the customers and they get
more attracted towards it.
Advertising Campaigns:
Advertising of a brand is very
much important for a company
to connect with the clients.
Trailfinders Ltd needs to
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businessman or other leading
celebrities, mountaineers,
bikers and further to pursue
their concerts or passion.
They book their own personal
accommodations and trips
which leads to a certain loss
for Trailfinders Ltd (Baum,
2016).
Niche tourism:
The rise of niche tourism is
one of the most loved and
famous tourism
developments, which gives
opportunities to Trailfinders
Ltd for more profits. The
coming demand for the niche
tourism is steadily growing in
countries like the UK and
other countries globally. The
various types of niche tourism
may include golf tourism,
dark tourism, wildlife tour,
wine tour, eco-tourism, etc.
destinations and so on, which
not only increases the
customer’s satisfaction level
but also increases more
willing clients towards them.
Safe and secure
environment:
The main concern with
travellers is that is the place
they are visiting is safe for
them as none of the visitors
will think of going to a place
filled with chaos and fights.
Many of the travellers usually
seek for a safer and silent
place to improve their
travelling experience (Kew
and Stredwick, 2017).
Availability of services:
Different services like easy
booking of tickets, lodging,
transportation and others
should be available on time
which is a challenging task for
Trailfinders Ltd as any fault
will lead to loss of clients
(Bell, 2016).
attend more campaigns where
they get a chance to connect
with the travellers and gain
knowledge of going trends in
the market which will also
help them in meeting new
clients.
Conclusion:
Many types of tour operators
are explained in the leaflet,
which has many impacts on
Trailfinders Ltd and also many
measures are suggested to the
tour company for increasing
their client base.
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Task 2
Introduction:
Developing a perfect and satisfying package for clients is a very much complicated task for
Trailfinders Ltd as with the increasing tourists from all over the globe developing of a plan is
relatively hard there are many problems like language and cultural differentiations which affect
the plans. There are many methods for maintaining and implementing holiday packages like
marketing of tour plan and execution of it.
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