Tour Operations Management: A Comprehensive Guide to the Industry

TOUR OPERATIONS MANAGEMENT

Table of Contents
Introduction......................................................................................................................................3
LO1 Understand the tour operators industry within the travel and tourism sector.........................3
P 1.1 Analyse the effects of current and recent trends and developments on the tour operators
industry............................................................................................................................................3
LO2 Understand stages involved in creating holidays:...................................................................5
P 2.1 Assess the stages and timescales involved in developing holidays........................................5
P 2.2 Evaluate the suitability of different methods of contracting for different components of the
holiday and different types of tour operator....................................................................................7
LO3 Be able to review brochures and methods of distribution used to sell holidays.....................8
P 3.1 Evaluate the planning decisions taken for the design of a selected brochure........................8
P 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operator............................................................................................................................................9
P 3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator......................................................................................................10
LO4 Understand strategic and tactical decision making for tour operators..................................11
P 4.1 evaluate the strategic decisions made by different types of tour operator...........................11
P 4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations........................................................................................................................................12
Conclusion.....................................................................................................................................12
References:....................................................................................................................................14

Introduction
As the title of the assignment is reflecting to the facts of tour operators and matters related to it.
It is better to say that this assignment has helped the students to investigate the industry of tour
operators in the sector of travel and tourism. Thus, the overall assignment has been divided in
four different parts. Each of the parts has included the scenario of tour operator industry, holiday
stages, various components of holidays and so on. Therefore, it can be said that the overall study
is all about the discussion of tourism industry. Other than that, it is necessary for the tour
operators as it has included the discussion regarding the planning and decision making too. It
would help the tour operators to become more beneficial in future.
LO1 Understand the tour operators industry within the travel and tourism sector
This part is all about to discuss the overall industry of tour operators. Other than that, it has
included the factor of overall tourism sector too. It has shed light on the recent trends as well as
development of the tour operator industry too.
P 1.1 Analyse the effects of current and recent trends and developments on the tour
operators industry.
According to (Celi, 2017), tourist guide have covered both the journey or tour as well as tour
industry. For executing the holidays. The entire tour operator sector is growing continuously by
in retail sector while the demands of their products are enhancing continuously. Thus, the tour
packages as well as the services which are related items to the tours should be considered here as
the products in this industry. However, the current developments as well as trends have been
discussed as follows:
Increasing the disposable earning in economy: The economy of the country influences the
growth of each industry. The disposable income of each individual is the portion of the savings
income after the money has been spent. An increase in disposable income leads to an increase in
living standards of the population. The travel industry develops jobs and also increases their
income. In short, it affects the country's GDP.
Advanced technologies: The tourism sector is growing continuously through the technological
development. All the transactions should be performed by using the new technology. The

digitization in this sector enhances the quality as well as the extent of such activities of the tour,
and gradually it has become both the cost as well as time affective too.
Influence of FDI and Globalization: Globalization has removed the borders of the countries. It
can influence the travel industry by making the scope larger of industry around the world.
Foreign Direct Investment has contributed for theimprovement of countries' access to the foreign
market (Celi, 2017). It generates capital in the country and increases the ability to increase tour
operators with the support.
Customisation in products:The industry offers the possibility of customization in your product,
in which tourist and tourist packages are developed taking into account the requirements. It helps
the sector to become more accessible for the customers. Holiday packages have been offered in
different variants and by including various functions (Holland and Leslie, 2017).Additionally, it
can be customized in accordance to the wishes of the customers. Therefore, a new tendency for
the flexibility can also be found there.
Techniques of marketing:Marketing is the source and technology to inform customers about the
industry and the products. Tourism firms use marketing as their tool for increasing the size as
well as the demands for the products of the industry. The constant developing trends in this
industry offer discounts as well as the points on the holiday packages. Cooperation with different
industries aims for feeding and sensitizing customers to these industries used by the travel
industry. Even spending the governments of the countries to increase the number of tourists by
appointing ambassadors to advertise the travel industry.
Customer satisfaction level:It is well known that satisfied customers are the way to make an
effective position in the market. It should be mentioned as the benchmark for measuring the
growth of the industry as it increases the needs of the products in market fix up the loyalty of the
customers towards the company. The tourism sector has a high level of customer satisfaction.
The variations in products is the main reason of this level of success.
Different institutes of management education: The tourism industry is growing by effective
management and efficient people who provide management training through various
management institutions. These settings help improve driver performance in this industry.