Tourism Operations Management Report

George Muwongue
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TourismOperations
Michael Munteanu
HND level 4
Id 16002752

Contents
INTRODUCTION......................................................................................................................3
LO1 Understand the tour operators industry within the travel and tourism sector....................4
1.1 Analyse the effects of current and recent trends and developments on the tour operators
industry...................................................................................................................................4
LO2 Understand stages involved in creating holidays...............................................................6
2.1 Assess the stages and timescales involved in developing holidays..................................6
2.2 Evaluate the suitability of different methods of contracting for different components of
the holiday and different types of tour operator.....................................................................7
2.3 Calculate the selling price of a holiday from given information below...........................8
LO3 Be able to review brochures and methods of distribution used to sell holidays..............10
3.1 evaluate the planning decisions taken for the design of a selected brochure.................10
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operators and recommend the most appropriate for your tour package...............................11
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator.............................................................................................11
LO4 Understand strategic and tactical decision making for tour operators.............................13
4.1 evaluate the strategic decisions made by different types of tour operator.....................13
4.2 compare the tactical decisions that could be taken by a selected tour operator in
different situations................................................................................................................14
CONCLUSION........................................................................................................................15
REFERENCES.........................................................................................................................16
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Introduction
This report provides a coherent detail regarding tourism operation management various
understanding that can help tour operator industry in building effective plans and packages. It
also provides details regarding stages that to be included in creating holidays and various
forms of brochures that are essential and effective in implementing methods of distribution
that can be used by travel and tour operators. The strategies and tactics are to be considered
while planning for development of business. The strategies and tactical decision making are
effective in terms of the development of business.
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TASK 1
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LO1 Understand the tour operators industry
within the travel and tourism sector
1.1 Analyse the effects of current and recent
trends and developments in the tour
operators industry.
Introduction
This task provides coherent information
regarding the roles and functions of the
operators that are operating in travel and
tourism industry. This will also deal with
directives regarding travel and regulations
prevailing in UK. Various forms of services and
tour operator management will also be
discussed. Analysis of the recent transformation
in trends regarding operation of various tour
operators is also provided herein.
Tour operators:
Tour operators refer to a person or a business
entity providing various forms of services in
respect of travel and tourism by providing
reservation facilities at the destination which
includes all necessary services as essential for
enhancing comfortable travelling experience.
Tour operator’s leading role:
For providing effective and efficient
experiences to the travellers it is necessary that
tour operators act with all good conscience. It is
done by preparing an itinerary providing all
necessary information regarding travel and
accommodation facilities. The information
regarding their accommodation as well as
transfer and commute facilities are to be
provided by tour operators. Tour operators
provide various packages to travellers or
tourists. There has been significant increase in
travel and tourism booking through tour
operators due advent of internet (Ivanov and
Zhechev, 2012).
Associations related to tour operators:
AITO (The Association of Independent Tour
Operators), ETOA (European Tourism
Association), ABTA (Association of British
Travel Agents), ECTAA (European Travel
Agents and Tour Operators Associations) are
responsible for controlling and regulating the
conduct of tour operators in UK (ECTAA, 2017).
Different forms of tour operators:
 Inbound tour operators:
These tour operators are bound to make
arrangements for foreign tourists who are
willing to visit their country. They are the
host operators in their native country.
Services that are provided by these
operators include services at time of
arrival and departure that is regarding
accommodation transportation and
transfer of such tourists. These operators
are likely to play significant role in
foreign exchange development.
 Outbound tour operators:
These operators basically deal with
services providing multinational holidays
to tourist. They contribute to the
promotion and creation of these holiday
services. They provide offers for tourist of
one country to travel in any other country