Tour Operations Management Analysis
Added on 2020-10-05
21 Pages4535 Words496 Views
TOUR OPERATIONS MANAGEMENT
Table of ContentsIntroduction................................................................................................................................3Task 1.........................................................................................................................................41.1Analysing the effects of emerging trends and growth of the developing trendson tourismindustry...................................................................................................................................4M1: Carrying out research of one tour operator and giving details about its operations.......5Task 2: Group Presentation........................................................................................................62.1 Assessing the stages as well as the timescales concerned in developing a holiday plan.62.2 Evaluation of the suitable methods of contracting concerning various ingredients of holiday tourism regulators......................................................................................................72.3 Calculation of the selling price of the concerned holiday plan.......................................8Task 3 – Report Writing.............................................................................................................9Introduction............................................................................................................................93.1 Evaluating the planning decisions concerning the design of a selected brochure..........123.2 Assessing the suitable alternatives to that of the orthodox brochure for a variety of the tourism business...................................................................................................................133.3 Evaluation of the feasibility of variety of methods of distribution to be used in selling a holiday plan..........................................................................................................................14Conclusion............................................................................................................................15Task 4.......................................................................................................................................164.1 Evaluation ofthe strategic decisions made by variety of tour operators.........................164.2 Comparing the tactical decisions has been taken lcb tours and Hotel Hilton in different situations...............................................................................................................................16Conclusion................................................................................................................................18References................................................................................................................................19
IntroductionThe study would revolve around the planning of holiday packages, effects of current andrecent trends on the tourism industry and all the different stages and effects that the tourismindustry goes through. The study would explore the lcb Tours which is a tour coordinator inthe United Kingdom. The tour and tourism industry would be explored from everyperspective and comparison would also be presented concerning the different holiday plansand a variety of brochures and their effects on the customers. The study would include apresentation and a report along with a marketing leaflet and a comparison of three differentbrochures.
Task 1Analysing the effects of emerging trends and growth of the developing trends ontourism industryTour Operators has been observed to be greatly affected by the changing trends anddevelopments having a direct effect on the workings and business growth of the organisation.The current trends such as integration, technology advancements, rise and fall of inflation,effects of Brexit, low-cost carriers and increased environmental awareness greatly depends onthe type of operators the tourism firm belongs to such as inbound tour operators, domestictour operators, UK bound tour operators and specialist tour operators.Further, the analysis would be done on the basis of the type of operators with respect to thedifferent trends and developments.Inbound Tour Operators: The inbound tour operators are the ones who provide services to thecustomers wishing to visit some foreign country and help the visitors in getting picked upfrom the airport, arrange for activities, hire local guides, etc. The current trends such asadvancement in technology, low-cost carriers and fluctuation in inflation effects greatly tothis tour operator (Mwesiumo and Halpern, 2018).The advanced technology would make theoperations much easier and feasible while the low-cost carriers would lower its cost and thefluctuation of inflation is something which would affect every business, and so it does to thetour operator.Domestic Tour Operator: This operator helps its citizens of the country to visit variousdifferent tourist destinations. The trends which affect hugely to the operations of the companyinclude almost all the trends mentioned above. This is so because the changes in the currenttrends in the country would have a direct effect on the workings and execution of thecompanies.
UK Outbound Tour Operators: As the name indicates these tour operators takes the citizensof the concerned country to some different or foreign country. The trends prevailing in theUK would not affect much this business because the operations of this business get executedmainly in different countries and which depends on the trends and developments of thatforeign country. But the fluctuation in the inflation rate and the effect of Brexit may beapplied for this type of tour operator. Specialist Tour Operator: This operator of tourism deals in some particular or specializeddestinations and thus the trends and other advancements do not greatly affect this operatorthough the advancement in technology affects all the four types of operators, as it isapplicable for all the citizens of the country. The current trends such as advancement intechnology, low-cost carriers and fluctuation in inflation greatly affect the businessperformance of this tour operator.M1: Carrying out research of one tour operator and giving details about its operationsConcerning the lcb tours, the company was founded by Mr Lim Cheng Boon. He started offwith a transportation business for delivering the office factory workers at their destinationsand ad a capability of analysing the market and identifying the increasing demand for publictransportation. This made him start with the inter-state express bus services. Gradually heestablished his own business of travel in 1984 and the existence of Lim Cheng Boon TouristSdn .Bhd came into existence. It could be commented that he carried a sheer market analysispower due to which he recognized the growth of the tourism industry in the near future, andthis made him establish every single process, and stages of travelling which includedproviding professional advice and guidance, planning and bookings and all other respectiveactions were taken care of by the company. In the current time, the concerned companyprovides services in about 50 destinations, including both domestic and overseas (Cetin andYarcan, 2017). All the current trends from the technological advancement to fluctuation in
inflation rate has been under consideration of the concerned organisation which has been thereason behind its success. Many different such firms emerged up but could not grow in thepace of the lcb tours, and thus it has been one of the oldest companies in providing suchservices. Task 2: Group Presentation2.1 Assessing the stages as well as the timescales concerned in developing a holiday planPlanning a holiday involves a number of stages and steps which if attended carefully andaccurately then the holiday plans provide the maximum benefit to the company and also theservices delivered carries a quality mark which builds up the goodwill of the concernedcompany.While planning for the holiday plan from the UK to France, some major stages have beenconsidered which included the following. The holiday plans should include time frames too,as this would help in maintaining and calculating the costs and other relevant calculations forthe plan. The stages of holiday plan are as followsa. Market Research: This step helps in finding out the current trends and workings of thetourism industry. The demands of the customers get acknowledged, and the workings of thecompetitors also get revealed. Through market research, it was revealed that France has beengaining popularity as a holiday destination because of its culture and other attractions. b. Planning and Scheduling: The plan would include the destinations such as Eiffel Tower,Louvre Museum, Notre-Dame de, Palace of Versailles, 2 days in French Riviera, Marseille.The hotels that would be in reach would include Le Roch Hotel and Spa, Maison Souquet,Hotel des Grands Boulevards, and Hotels de Crillon. All these hotels are rated as 8.5 out of10 in their services. The tour would begin on 24th December 2018 and end on 14th January2019. The total number of people who could be a part of this holiday is 30.
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