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TOUR OPERATIONS MANAGEMENT This so one of the fastest growing sector within the economy. Trailfinders is a large company which mainly deals in travel and tour company which mainly focuses on formulating effective tour packages in order to provide better satisfaction level. The primary focus of this sector is capturing up the large market share through some effective strategies. Major trends in travel and tour industry are given as follows: Flexible booking options:Platform of opportunities are being provided by introduction of technology like visitors can book the flights, buses and hotels. This in turn saves time and cost of customers. There are various kind of benefits which are being provided by this factor like collecting data regarding various places and making operations smooth in nature. Globalization and FDI:Boundaries of the respective countries has been eliminated by the globalisation. This has create direct impact on the Trailfinders expansion across the globe. Foreign direct Investment has aided many companies to enhance their reach on other various countries. This in turn is helping generating revenue within country and creating platform of opportunities to tour sector for growing and getting success. Increase spending power of customers:More will be the purchasing power of the customers, then more will be the power of buying luxurious types of products and services. In addition, growing of this sector will in turn reduce the unemployment rate and thus uplift the standard of living. EffectsofPESTLEfactors:Therearevariouskindoffactorslikepolitical, technological, economic, environmental, legal and social which can directly impact the tourism activities for analysing up the tour operations.. There are some political aspects which helps in identifying safety causes within tourist and that too should be positive. Disposable income of the countries and customers along with their expenses is defined by economic level of country. Legal aspect states the necessity of following up the rules and regulations of the country. Sustainable tourism development:This can be considered as crucial part who play its role in ethical manner. In order to attain the goals and objectives of firm, it is highly essential to conduct the operations in better manner. Sustainability can be maintained by company by giving jobs to local people. IMPACTS OF RECENT AND CURRENT TRENDSMARKETING TECHNIQUES