Tour and Operation Management Report
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Added on 2020-07-22
Tour and Operation Management Report
Added on 2020-07-22
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TOUR AND OPERATIONMANAGEMNENT
ContentsINTRODUCTION.....................................................................................................................................3TASK 1.......................................................................................................................................................31.1 Impact of recent trends on tourism industry.......................................................................................3TASK 2.......................................................................................................................................................42.1 Different stages involved in creating Holiday....................................................................................42.2 Suitability of different methods of contracting and different types of tour operator..........................52.3 Calculate the selling price of a particular holiday..............................................................................6TASK 3.......................................................................................................................................................63.1 Planning Decision made for designing the selected brochure............................................................63.2 Suitability of alternatives to traditional tour operator and select the most appropriate one................73.3 Suitability of different method of distribution and recommend then most appropriate one...............8TASK 4.......................................................................................................................................................9P4 Strategic Decision made by different Tour Operator..........................................................................9P5 Tactical Decision framed by selected Tour Operator........................................................................10CONCLUSION........................................................................................................................................11REFERENCES........................................................................................................................................12
INTRODUCTIONThe travel and tour industry is considered as the fasted growing industry among others. They are contributing immensely in increasing the GDP of a country (Tsiotsou and Goldsmith, 2012). Along with this, people have increased their spending power which enables them to travelas many countries as they can. Tour operation management is mainly considered as the planning,monitoring, implementation of all activities and task so to attain business goals and maintain systematic flow of function in an effective and efficient manner. This report is based on TrailFinder which is an UK and Ireland based Travel Company. This report talks about influenceof recent trends on travel industry, different methods of contracting, different types of tour operator, different types of distribution and promotional channel and lastly tactical decision framed by selected organization. TASK 11.1 Impact of recent trends on tourism industryAt the time of II world war, various changes takes place in travel and tourism industry. Business grows rapidly as the needs and preferences of customers are change. Many firms operates in tourism sector. They administer various tour packages as per the requirements of customers. This will increase profits, growth and sustainability of the business enterprise. The recent changes that influence Trail finder are defined below:Flexible booking options:Due to technological initiation, people can confirm their bookings by various ways such as telephone, internet, call centres etc. They book their tickets on their own discretion and time. It is an easier, quicker and cheaper process. This will influence tourism sector as tourist are becoming anxious in refurbishing to services of travel agent which will losing huge amount of money. Firm like Trail Finder are shutting their high street agency as travelers are reinstating to online agents.Independent Travellers: Many independent travellers are gathering everywhere in the world. The cause behind this is accessibility of cheap holidays and deals online. Due to this, independent travelling is getting more common which does not include the services related to tour agency. Generally, the independent travellers refer to compulsive travellers or businessman pursuing their passion like mountain biking and others (Katou, 2013). They book their own travelling and accommodation, which leads to tourism operators losing money.Technology: Technology led to emergence of technological driven market place. It comprises of diverse customers and fragmenting media. Now, endless opportunities are provided by technology and marketing with the aim to increased synthesis and integration among them.
Technology development has completely change the way in which tourism providers interact with their customers. Today, travel operators should pay attention to consumer. This is the individual who involved effectively in product design. The ‘Digital Revolution’ and internet maypossibly start a shift in thinking of tourism operator to move from client relationship management to customer managed relationship where they have the liberty to effect control on shaping and design of a good or service that directly influence the equilibrium of power among the consumer and provider (Bellman, 2016)Sustainable Tourism Development: This is the key aspects that the operators of travel andtourism aims to attain Sustainable tourism development in the current scenario and can also be stated as healthy or ethical tourism. It can be attained by more than one way. The ways are to furnish the surroundings by accepting various means to stabilize or enhance it. This means no tourism operation is conducted that interrupts and harms the environment. Other way of administering sustainability is to preserve the heritage and culture of place. This assists in attracting large number of tourist and keeping local tourist free from conflict. Another way to manage sustainability is administering opportunities for employment. Establishment of tourism in a particular region is beneficial for economy of that region. Destination Marketing:In present, tourism marketing is being slowly changed by destination marketing. Earlier, advertisement is done by distributing leaflets. But today, tour operators hire advertising agencies in order to improve the image of a specific region so that tourist are more attracted. It is done by digital media. It refers to internet as well as it’s immerse reach. Advertising and large scale promotion of various destinations are done online by tour operators as it enables them to access to large number of customers in effective and efficient way. Apart from this, more attention is pay towards preferences and demands of customers from different segments online. Therefore, destination marketing is completely done with the help of new media in present times.TASK 2 2.1 Different stages involved in creating Holiday 1. Conducting Market Research: When the customer selects the travel destination, the primary role of tour operator is to execute market research in order to gather the relevant information and facts related to chosen location so that they start begins their plan. In this, the research and development team of TrailFinder gathers information about popular attraction, accommodation, food, entertainment, weather details, latest trend, entry fees for sightseeing location, travelling expenses and other miscellaneous expenses. This would help in making an estimation of total cost of the package. 2. Development of Tour Itinerary: After collecting all the essential detail related with chosen organization, TrailFinders are require to prepare itinerary for their target customer. It is systematic plan of all the activities that needs to carried out throughout the entire journey (Jager
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