Tour Operations Management

Tour Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Exploring the tour operating sector..................................................................................................1
Different roles and functions of a range of tour operators..........................................................1
Scale and structure of tour operating industry............................................................................3
Impact of integration on scale and structure...............................................................................3
PART 2............................................................................................................................................4
The process of creating and costing a package holiday...................................................................4
Step by step guide on 'How to create a package holiday'............................................................4
Step by step guide on 'How to cost a package holiday'...............................................................5
PART 3............................................................................................................................................6
A review of package tour programmes............................................................................................6
Review of a range of package tour programmes.........................................................................6
Comparison and contrast of package tour programmes..............................................................9
Evaluation of a range of package tour programmes..................................................................10
PART 4..........................................................................................................................................10
Strategic and tactical decisions review..........................................................................................10
Explanation with examples of strategic and tactical decision making in tour operations.........10
The external factors which are adversely affecting strategic and tactical of TUI....................11
Critical examination of present strategic and tactical decisions made by tour operators ........12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
For the tour operation management, tour operator plays an important role for creating a
holiday packages and they combines the components of tour and travel. It is mainly related to the
management of operations of travel so that customers can be provided with the better services in
order to meet their requirements. Tour operators plays a most significant role in the
strengthening of travel and tourism industry by getting huge attention of customers through their
attractive packages. For this TUI AG that is an Anglo-German multinational travel and tourism
business which headquartered in Hannover, Germany. In this In this assignment, the roles and
functions of tour operators along with the scale and structure of tour operator business and stages
of creating holiday packages are discussed. In addition, the strategic and tactical decisions are
considered by the tour operators will be studied. Lastly, review about the holiday packages and
programmes so that decisions can be made while taking decisions towards the pricing decisions
of tour packages are also discussed.
PART 1
Exploring the tour operating sector
Different roles and functions of a range of tour operators.
There are several types of tour operators who plays an important role in operating the
different types of functions and tour operations regarding organising tour packages (Dodaro,
2015). Tour operators helps in managing itineraries and arranging accommodation,
transportation, food etc. services so that they can able to formed a complete holiday packages of
individuals or groups. TUI is a tour operating business that plans holidays for their customers
and provide better quality of services so that they can be generated high value for them.
Types of tour operators:
Mass market operators: These type of operator designs holiday packages for the
individuals or group of persons by having the detail knowledge about the tourism business so
that the tours of people can be properly designed at affordable prices. For instance, TUI is a well
known company for creating holiday packages for mass population at the affordable fairs and
with the superior quality of services.
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Incoming operators: These are associated with those operators who make arrangements
for travellers who wants to travel from different locations. Services of these operators are tourist
guides, car rental, sightseeing and so on (Goffi, 2018).
Independent operators: These are that kind of operators who works for organising
packages for people in the individual capacity as well as making arrangements regarding the
accommodation, travelling, food services as well. They are mainly focused on the customers
affordability while making tour packages and satisfy customers.
Outbound operators: They make holiday packages for their customers who want to
travel from one nation to other of their choices as it helps in increasing the promotion of
international tourism.
Domestic operators: These are related to that people who manages tour packages in the
local or national boundaries that means they promotes the local tourism.
Roles of tour operators:
Product development: It is related to the development of products and services as per the
requirements of travellers so that the services which are being offered by company can be
customised according to the customer preferences and budget estimations. TUI develops their
offerings according to the needs of customers so that they can able to provided maximum value
for their customers.
Marketing & sales: TUI markets their services of travelling and packages through the use
of social media, internet, print media for the advertisement of services in order to attract large
number of customers and increase sales.
Advising customers: Tour operators play a role to provide advice to their customers
regarding the prices and suitable locations and budget which will be needed and facilitate detail
information to the customers regarding the tour packages (Manente, 2015).
Travel information: Tour operator is responsible for providing information to their
customers related to the destinations, travelling mediums, itinerary as well as accommodations so
that travellers can happily and safely travel to their wanted destinations.
Operations support: For handling the operations of businesses tour operator plays an
important role which includes hospitality, transportation, accommodation, travel etc. so that they
can assist customers in having the comfortable experience of their travel.
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